Mike Hauptman’s Post

Ensuring brand safety in digital advertising is non-negotiable. Whether it's protecting your brand image or ensuring ads appear in suitable contexts, the stakes are high in today's digital landscape. Did you know? A typical programmatic ad campaign spans a staggering 44,000 websites. This vast reach underscores the critical need for a robust media governance strategy. Empowering advertisers with scalable solutions that ensure ads are not just seen but seen in the right light – protecting investments and reputation alike. Read on for more: https://bit.ly/45IDylo #BrandSafety #DigitalAdvertising #AdTech

With 75% of brands facing brand-unsafe issues this year, it's time to dive deep into the rise of Made for Advertising (MFA) sites and how they pose a risk to your brand reputation and ad spend.🧐 Check out our new blog post to learn more about how improving contextual relevance in your digital advertising campaigns can help you protect your brand safety👇 https://hubs.ly/Q02SZgFx0

Are you aware of the after-effects of the Global Alliance for Responsible Media (GARM) shutdown? We’ve spoken to our Ads, Ops & Analytics Expert, Louis Fry to find out what it means to your brand. He discusses: • Why brand safety within your business is key now more than ever. • How your business should be responsible within the contextualisation of social media platforms. • The WePlay breakdown of brand safety standards that are effective for the protection of advertising placement. Read more about our client brand safety promise here. https://lnkd.in/eRVgb26F #BrandSafety #Ads #Data #BrandTrust

Great to see Lizzie Tearle give her thoughts on the importance of trust and brand credibility in marketing to NewDigitalAge Age recently. Brands must guarantee that their advertising lands in a credible, brand-safe place that targets and builds trust with the right people at the right time. But how do they do this? As Lizzie explains, it comes down to: ➡️ Getting your hands dirty when you’re tactical planning ➡️Allocating a specific part of the advertising budget to brand safety ➡️Ensuring your advertising is clearly signposted Check out Lizzie’s fantastic article: https://lnkd.in/eRM9dAF3

Welcome to The JFI Group a nexus of innovation and tradition in advertising and marketing. Our history is defined by pushing boundaries, committed to pioneering the future of brand engagement. Central to our mission is a strategic approach to nurturing businesses set to redefine their markets. Rebel Lion Advertising, our leading agency, transforms how brands connect with their audiences, using data-driven insights to power bold, impactful campaigns. With a fusion of creative excellence and strategic media planning, Rebel Lion drives brands to connect with the right people and make a lasting impact. ISLANDR is driven by a relentless pursuit of creativity and excellence. With over 20 years of experience in TV production, campaigns go beyond the ordinary, cutting through the noise to deliver real impact. Brands don’t just take up space with Islandr—they soar, reaching new heights and unlocking their full potential. The Resistance Agency is built by Gen Z, for Gen Z—a demographic at the forefront of shaping cultural conversations. The Resistance Agency exemplifies our focus on deeply understanding and engaging niche audiences, promising to be the preferred partner for brands looking to authentically reach Gen Z. The JFI Group is a collective of visionaries, creators, and strategists, all driven to make a lasting impact on the advertising and marketing landscape. We champion entrepreneurial spirit and innovation, aiming to build legacies and achieve transformative results. https://jfi.group/

➡️ In an era where the digital landscape is as vast as it is volatile, standing out amidst a sea of content and advertisements requires not just creativity but a profound understanding of strategic messaging, brand development, and analytics. Hetman House Media emerges as a beacon in this complex domain, offering comprehensive services that span marketing strategy, brand development, creative messaging, media planning and buying, and analytics. With a philosophy deeply rooted in the fundamentals of effective strategic media advertising, Hetman House Media orchestrates campaigns that resonate on a personal level while achieving unparalleled business results. #advertising #brandsuccess #marketingagency Read more: https://lnkd.in/gydrr_23

Catching up on the Adalytics report, and honestly, I'm not too surprised. The long tail of the open exchange ecosystem has always had its challenges. This raises an important question: Is this a verification issue, or is it a DSP problem? As many of us know, DSPs typically don't allow page-level targeting unless specifically set up that way. Why? Because it limits scale, and you might not spend all your budget, which in turn affects the DSP's margin and campaign delivery. But there is a way if you can find a more scalable way to enable URL level bid management. TTD has attempted to address this with their Sellers and Publishers 500 initiative. But it still makes me wonder—how many of these questionable media executions actually come from TTD seats? The "S&P 500" shouldn’t be a one-size-fits-all solution for every brand. There needs to be a dynamic version tailored to each brand, ensuring verified inventory and trusted sources and at the URL level. What are your thoughts on this? https://lnkd.in/eHcKTmXF

🚨 The shutdown of GARM marks a turning point in digital advertising. Without this player, brand safety is now squarely in the hands of advertisers. It's a challenge—but also an opportunity to innovate and set new standards tailored to our unique needs. How will you navigate this new landscape? 👉 Read more

Regardless of if you are considering short-term performance, long-term brand awareness or both, advertising is subject to the laws of attention and emotion. https://bit.ly/3oiidIH

Regardless of if you are considering short-term performance, long-term brand awareness or both, advertising is subject to the laws of attention and emotion. https://bit.ly/3oiidIH