Whether you’re a business owner or a marketing manager, understanding your brand’s true potential is crucial for success. The Brand Assessment we go through during our rebranding process is designed to give you a clear, evidence-based snapshot of where your brand stands and where it can go. Curious about how it works? Check out our latest video to see how our process digs deep into your brand’s strengths, challenges, and opportunities. It’s a quick, insightful look at how we can help you unlock your brand’s full potential. 🔗 Watch the video now: https://lnkd.in/g2PsefWK Let’s start the journey to a stronger, more impactful brand together.
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If your brand's voice feels like a whisper in a crowded room, you're in trouble. Losing your competitive edge is brutal. It’s not just about falling behind; it’s about getting lost in the noise. So many brands hit the market with a bang and then fade into a whimper. Why? They forget who they are. They forget why they started. They lose their purpose. That’s not going to happen on my watch. Enter my Brand Positioning Workshop. For those who feel like they’ve lost that spark. Our workshop is a wake-up call. We will strip down your brand to its core. We will redefine your purpose and values. We will laser-focus your direction. We entrench your entire organization in this vision. Is it tough work? Absolutely. But the payoff? Immense. Your brand will roar back with a voice that commands attention. Don’t settle for blending in. Join the workshop. Let's make your brand impossible to ignore. Are you in?
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Build a robust brand with precision in these three crucial steps: The WHY – the profound purpose driving your brand's existence Craft the HOW – outlining the visionary path your brand aspires to tread Establish the WHAT – the concrete mission that propels your brand forward 🚀
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An article I've written about Brand Transformation in Transform magazine https://bit.ly/3VXXLRC In short: - ‘Transformation’ in the world of brands is much talked about but not always achieved – it’s more than repositioning, re-design or a shift in business model. - In our experience, true transformation happens when brand goes way beyond the realms of marketing and influences what consumers, employees and investors experience on an day-to-day basis, so we need to think about brand in the round. - We believe it takes a mix of deep commercial understanding coupled with creative flair to transform brands. And there is a reference to Elvis shoe-horned into the article for good measure… Please get in touch with us if you want to know more! Thanks to Mary Say for the help with writing this. And to Lauren (Lozzy) Squire for the photo of my head in the published article.
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Change is the only constant, and in an ever-evolving landscape, adaptability is key. A future-proof brand is about being one step ahead, ready to seize new opportunities while staying true to your core values. Start by rooting your brand strategy in purpose and align every tactic with it. It will act as a compass for every move you make. Check out our blog post "Future-Proof Brand Strategy: Navigating Rapid Market Changes" for more 👉 https://lnkd.in/gfUhYqyP
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Companies focusing on their strengths are 3 times more likely to grow faster and 2.5 times more likely to be more profitable than their competitors. But conventional advice preaches chasing external market trends instead. So you need to flip the script: instead of outside-in, try going inside-out. That’s brand positioning.
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Want to make your brand stand out? 🌟 Check out my latest blog on how brand equity can help durable products succeed. It’s all about building a strong brand that lasts! 💪💼 Read more and grow your brand today! 🔗✨
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What transforms a brand strategy from a well-designed deck full of ideas and visuals into a real, positive impact on your business? It’s all about vision, execution, and—most importantly—the willingness to recognise when something isn’t working and pivot swiftly. Check out our brand strategy journey with Life Botanics >> https://shorturl.at/3JTiz
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Brand transformation doesn't always require starting from zero. Our recent work with Irwin is an excellent example of this... We hear it all the time. "𝘋𝘰 𝘸𝘦 𝘩𝘢𝘷𝘦 𝘵𝘰 𝘵𝘩𝘳𝘰𝘸 𝘦𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 𝘰𝘶𝘵 𝘢𝘯𝘥 𝘴𝘵𝘢𝘳𝘵 𝘧𝘳𝘰𝘮 𝘴𝘤𝘳𝘢𝘵𝘤𝘩?" or "𝘞𝘦'𝘳𝘦 𝘪𝘯𝘵𝘦𝘳𝘦𝘴𝘵𝘦𝘥 𝘪𝘯 𝘢 𝘳𝘦𝘧𝘳𝘦𝘴𝘩 𝘮𝘰𝘳𝘦 𝘵𝘩𝘢𝘯 𝘳𝘦𝘣𝘳𝘢𝘯𝘥𝘪𝘯𝘨." These are perfectly normal opinions pre-project. But the point of this post is... The goal is the same whether you keep some assets, bridge into new assets, or start from zero. To meet the market in the most impactful way for your company. Irwin was already an innovator in investor relations management. They just needed their brand identity to catch up with the product. The result is a fresh, mature identity with approachability. It's a beautiful example of a significant change without being a wild departure. --- Special shout out to Marissa Homère and the Irwin team for being great Focus Lab partners. 𝗦𝗲𝗲 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗰𝗮𝘀𝗲 𝘀𝘁𝘂𝗱𝘆 𝗵𝗲𝗿𝗲: https://lnkd.in/g2bBEQJw #b2bbranding #brandagency #branding
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In today's interconnected world, brand communication is a responsibility shared by everyone in the organization—not just the marketing or branding team. Every interaction and touchpoint contributes to shaping our brand's image. Let's all be brand ambassadors and work together to create a consistent and impactful message! 💪🚀 #BrandCommunication #TeamWork #CompanyCulture #BrandBuilding ____________________________ 📧Ready to elevate your brand and drive profits? Reach out to me for expert consulting!
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What separates good brands from iconic brands? It’s all in the details—and it all starts with a well-structured strategic brand process. The process always is: 👉 Simple, yet impactful. To build a great brand, start by answering four essential questions: 1. What do you offer? 2. How do you achieve it? 3. Who should care? 4. Why do you do it? An iconic brand doesn’t just exist—it solves real problems and delivers value. Again and again. Create with purpose. Build with passion. 💜
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