About
In 2009, I co-founded an agency with zero agency background but a hunger to deliver great…
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Articles by Bill
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It's Subaru! And a Powerful Branding Lesson at the New York Auto Show. 🚗
It's Subaru! And a Powerful Branding Lesson at the New York Auto Show. 🚗
"Among the Lambos, Porsches, and E.V.
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Contributions
Activity
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Behind the scenes of the Marketing campaign that booked us 30 calls in 60 seconds (+ generated a 100 more qualified leads): Dave Gerhardt recently…
Behind the scenes of the Marketing campaign that booked us 30 calls in 60 seconds (+ generated a 100 more qualified leads): Dave Gerhardt recently…
Liked by Bill Kenney 👋
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Recharging with a little bit of time on the kit. 🥁 Wishing you all a Happy Thanksgiving! 🦃 I hope you enjoy quality time with your loved ones. ❤️…
Recharging with a little bit of time on the kit. 🥁 Wishing you all a Happy Thanksgiving! 🦃 I hope you enjoy quality time with your loved ones. ❤️…
Liked by Bill Kenney 👋
Experience
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Education
Licenses & Certifications
Publications
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How your brand can build resilience during a recession
Fast Company
See publicationThe whispers of an approaching recession have filled news headlines, podcast episodes, and conversations amongst friends and families across the country. Concerns about an economic slowdown and rising unemployment—shadowed by memories of the Great Recession in 2007 and, more recently, the COVID-19 recession in 2020—preoccupy the minds of business owners and employees alike. So we talk. And we wait.
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The value of clear leadership when navigating a rebrand
Branders Magazine
See publicationBranders Magazine is a digital publication specialized in Branding, Strategy, Design and Innovation established in 2015. As part of Branders Group, Branders Magazine teaches Strategy professionals how to grow their businesses through Branding.
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B2B branding: How to get it right in the modern world
Fast Company
See publicationThe undisputable influence of branding is felt in every market by every business. For winning organizations, brand is chapter one of their playbook. Brand leaders such as Disney, Nike, and Apple have understood this for decades. As the next wave of innovation and business creation takes shape, organizations that get brand right are likely to move to the front of the line.
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LogoLounge 8
Rockport Publishers
We made it into the newest LogoLounge publication again this year. We were honored to have 11 pieces of work selected this year that will be featured alongside some of the best designers and best logos created in 2014.
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2014 Logo Trends
logotrend.com
Our logo work was placed atop the 2014 Logo Trends Report that will be presented at this years HOW DESIGN LIVE conference. We also had two other logos featured within this report.
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Pictos
Index Books
We were featured in Pictos for our work for Ted Todd Insurance, the largest Allstate franchise in the country.
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.Net Magazine ( issue 218 )
.Net Magazine
See publication1 of 4 companies featured in the "Showcase" section for CMS ( ExpressionEngine )
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LogoLounge 7, 2,000 International Identities by Leading Designers
Rockport Publishers
See publicationOut of 36,000 entries from over 100 countries we were one of the 2000 design companies selected and featured in the book.
Projects
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Zuora Rebrand
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See projectAfter more than a decade in business, Zuora was ready to expand its reach and needed a brand that would position it as the only choice for enterprises working to build, run, or grow a subscription solution in its industry.
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Luminate Rebrand
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See projectWith over 30 years of brand legacy, the company was ready to boldly rebrand as Luminate: the only brand poised to navigate what’s ahead.
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Real Thread Rebrand
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See projectIn a crowded landscape, Real Thread needed an identity that differentiated them by embodying their philosophy of “how it's made matters” and commitment to excellence.
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Salesloft Rebrand
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See projectAs the #1 Sales Engagement solution in the market, Salesloft is beloved by its users, but the previous brand lacked energy and prominence. It was time for the world to immediately understand its distinction.
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Launch Darkly Rebrand
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See projectSetting course for the future, LaunchDarkly needed a brand that distinguished them as the true pioneer of feature management.
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Marketo Rebrand
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See projectMarketing engagement leader Marketo approached us to redefine their brand identity after more than a decade operating under the banner of purple growth bars.
Organizations
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Strategic Coach - Chicago Group
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-Business Coaching For Growth-Minded Entrepreneurs
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Metropolitan Savannah Rotary
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-Rotary is a worldwide organization of business and professional leaders that provides humanitarian service and encourages high ethical standards in all vocations.
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Omicron Delta Kappa - Honor Society
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-Phi Theta Kappa is an Honor Society that provides opportunities for the development of leadership and service, an intellectual climate for exchange of ideas and ideals, lively fellowship for scholars, and stimulation of interest in continuing academic excellence.
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Dale Keipert
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Many #B2B websites struggle to capture visitor attention and translate visits into leads. The culprit? A lack of user-centered design (UCD). #UCD prioritizes the user experience at every stage of the website journey. This means designing a website that's not just aesthetically pleasing, but also intuitive, informative, and facilitates achieving visitor goals. Click the link to read our latest article and discover how UCD can drive conversions and boost your bottom line. https://lnkd.in/ezj_KCUF #UX #B2Bwebdesign #UserCenteredDesign
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Cristine Devine - Web Chick
🚨 Web Accessibility Matters 🚨 A recent lawsuit underscores the importance of key accessibility features like "Skip to Content" and role="main" tags for ADA compliance. These essential tools ensure blind and visually impaired users can easily navigate websites using screen readers. Companies must prioritize web accessibility to provide an inclusive experience for all users—and to avoid legal challenges. Case Summary: https://lnkd.in/gYRTqbEg #WebAccessibility #ADACompliance #ScreenReaders #InclusiveDesign #AccessibilityMatters #DigitalInclusion #WebsiteAudit
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Vandana Sarkar
Enhance your app's user experience with these key 6 psychology-based tips for better App UX : 1)Simplify Choices: Reduce options to speed up decision-making. 2) Use Progressive Disclosure: Gradually reveal information to prevent overload. 3) Optimize for Devices: Ensure accessibility across various screens. 4) Create Scarcity: Drive action with limited-time offers or exclusivity. 5) Spark Curiosity: Tease intriguing content to encourage exploration. 6) Arrange Visuals Wisely: Guide users with a clear hierarchy and layout. Get the full scoop by clicking the link below:: https://lnkd.in/dWyNr8xV #appdevelopment #uxdesign #psychology
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Anya Sleezer
Design Trend #5: Scrollytelling. scrollytelling use the scrolling website to tell a story, with animations and full-screen displays appearing as the users scroll horizontally or vertically. Learn how to use it best: https://buff.ly/3YflwCX #design #designtrends
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Jessica Murko
Today's L(ai)tte newsletter gives subscribers exclusive access to 6 years worth of tried web strategy and planning wisdom, coupled with the help AI tools. We dive deep into crafting a user-centric homepage strategy, including: ✅ Developing a strategy using 1 AI tool ✅ Designing your money-making navigation ✅ Structuring strategic homepage sections that captivate visitors With users deciding whether to stay or leave your website within 0.05 seconds, this is to help them stay longer. Read it below.
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Najeeb Ullah
✨ Must-Know Q&A for Presentation Designers! ✨ 🚀 Whether you're a Canva pro or a PowerPoint expert, these tips will level up your workflow and ensure you never miss a beat. Let’s dive in: Q1: How can I move a presentation from Canva to Google Slides? 📌 Answer: 1️⃣ Download your Canva presentation as a PPTX file. 2️⃣ Import the PPTX file into Google Slides. 🔔 Pro Tip: Formatting might shift slightly—be ready to make minor adjustments. --- Q2: How do I upload a PowerPoint file to Canva? 📌 Answer: 1️⃣ Open Canva and click Upload. 2️⃣ Select your PowerPoint file, and Canva will process it within seconds! Now you’re ready to edit with ease! --- Q3: Can I export a PPTX file from Google Slides or Canva? 📌 Answer: Yes, both platforms let you export your presentation as a PPTX file! 🎉 --- Q4: What if I don’t own a MacBook, but the client needs the presentation in Keynote? 📌 Answer: 1️⃣ Design your presentation in PowerPoint. 2️⃣ Create a free iCloud account and log in via a browser. 3️⃣ Use Keynote online to import the PPTX file and tweak the formatting. 4️⃣ Export it as a .KEY file and send it to your client. 💡 Note: If Keynote asks for a verified Apple email, ensure your email is logged in on an Apple device. --- 💡 Pro Tip for Freelancers: 👉 Never send your original PPTX or source file before payment. Instead, share a watermarked PDF. Once the client approves and pays, send the editable file. ✔️ On platforms like Fiverr and Upwork, their secure payment system has your back! --- 🌟 Found these tips helpful? Drop a comment, react, or share your feedback! 💼 Need a professional presentation designer? Let me help you create impactful presentations that wow your audience. Best regards, Najeeb Ullah #PresentationDesign #CanvaTips #GoogleSlides #PowerPoint #FreelancingTips
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Md Shamsud Doha Naeem
Crafting an effective email template can significantly boost your engagement rates! 📨 Make sure to focus on clean design, responsive layout, and compelling CTAs. Remember, your email is only as strong as its content and presentation. https://bit.ly/3VADykd #EmailMarketing #EmailDesign #MarketingTips #ResponsiveDesign #CTA #DigitalMarketing #ContentMarketing #DesignInspiration #UserExperience #MarketingStrategy #EmailEngagement
2 Comments -
Steve Ohanians
Videos can be a powerful tool for engaging website visitors, but using them incorrectly can have negative consequences. To make sure your videos are effective, keep these key tips in mind from our work with Surescripts: ✔ Keep it short and sweet: Users have short attention spans, so make your videos concise and impactful. ✔ Optimize for load time: A slow-loading video will frustrate users and hurt your SEO. ✔ Align with your brand: Use color, graphics, and animation that reflects your brand identity. ✔ Focus on value: Make sure your videos provide valuable information or entertainment to your audience. By following these tips, you can leverage the power of video to enhance your website and achieve your marketing goals. #videomarketing #contentstrategy #webdesign #digitalmarketing
1 Comment -
Hamza (Bing Mist)
New flyer design for a lawn care service - what do you think? Client work always keeps me excited. This time, it’s a flyer for a lawn care service. Here’s how I approached the design: 1️⃣ Clear message delivery. Every word is intentional. Clarity ensures the service stands out. 2️⃣ Engaging visuals. A clean, professional layout grabs attention instantly. 3️⃣ Consistent branding. Colors and fonts align with the client’s identity. 4️⃣ Strong call to action. The flyer encourages potential customers to reach out quickly. Each design is a problem-solving exercise. This one was no different. The goal? A design that converts attention into action. Projects like these remind me why I love what I do. Want to know more about the process? Or need a flyer for your business? Let’s chat. P.S. How did you find this design? Share your thoughts in the comments! 💬
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Galen King
For brands selling digital media like audio or video, it would be helpful if Shopify had a time metafield type so we can enter values like 11:22 for 11 minutes and 22 seconds. It’s a hassle to have to convert minutes or seconds into decimals and then to have to come up with the liquid to convert it back.
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Sergio Luna
🌟 Maximizing Small Conference Rooms with Smart Branding 🌟 Creating a powerful brand presence in a small conference room can be a game-changer for your business. Here are some professional tips from ROJO 032 on how to make the most of limited space: *Embrace Neutral Colors: Neutral colors create an open, inviting environment without overwhelming the space. *Highlight Your Brand Icon: A well-placed logo in neutral tones can stand out and reinforce your brand identity. *Keep It Simple: Focus on minimalistic designs and simple details for maximum impact and a professional look. We transformed MAXX-D Trailers' small conference room into a sophisticated space using these principles. Check out our work in action! 🎥 #VibrantCultures #BrandingTips #ConferenceRoomDesign #rojo032 #Branding #BrandDevelopment #BrandIdentity #BrandAwareness #Rebranding #BusinessBranding #SanAntonio
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