Faisal Siddiqui’s Post

Whether you’re a business owner or a marketing manager, understanding your brand’s true potential is crucial for success. The Brand Assessment we go through during our rebranding process is designed to give you a clear, evidence-based snapshot of where your brand stands and where it can go. Curious about how it works? Check out our latest video to see how our process digs deep into your brand’s strengths, challenges, and opportunities. It’s a quick, insightful look at how we can help you unlock your brand’s full potential. 🔗 Watch the video now: https://lnkd.in/g2PsefWK Let’s start the journey to a stronger, more impactful brand together.

Brand transformation doesn't always require starting from zero. Our recent work with Irwin is an excellent example of this... We hear it all the time. "𝘋𝘰 𝘸𝘦 𝘩𝘢𝘷𝘦 𝘵𝘰 𝘵𝘩𝘳𝘰𝘸 𝘦𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 𝘰𝘶𝘵 𝘢𝘯𝘥 𝘴𝘵𝘢𝘳𝘵 𝘧𝘳𝘰𝘮 𝘴𝘤𝘳𝘢𝘵𝘤𝘩?" or "𝘞𝘦'𝘳𝘦 𝘪𝘯𝘵𝘦𝘳𝘦𝘴𝘵𝘦𝘥 𝘪𝘯 𝘢 𝘳𝘦𝘧𝘳𝘦𝘴𝘩 𝘮𝘰𝘳𝘦 𝘵𝘩𝘢𝘯 𝘳𝘦𝘣𝘳𝘢𝘯𝘥𝘪𝘯𝘨." These are perfectly normal opinions pre-project. But the point of this post is... The goal is the same whether you keep some assets, bridge into new assets, or start from zero. To meet the market in the most impactful way for your company. Irwin was already an innovator in investor relations management. They just needed their brand identity to catch up with the product. The result is a fresh, mature identity with approachability. It's a beautiful example of a significant change without being a wild departure. --- Special shout out to Marissa Homère and the Irwin team for being great Focus Lab partners. 𝗦𝗲𝗲 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗰𝗮𝘀𝗲 𝘀𝘁𝘂𝗱𝘆 𝗵𝗲𝗿𝗲: https://lnkd.in/g2bBEQJw #b2bbranding #brandagency #branding  

"The strength of your brand is a direct reflection of your internal alignment." Another great resource from Kira Klaas! I often talk about the value of proactive versus reactive efforts when it comes to brand building. This guide gives great tactics to build into your org. #brandmarketing

What transforms a brand strategy from a well-designed deck full of ideas and visuals into a real, positive impact on your business? It’s all about vision, execution, and—most importantly—the willingness to recognise when something isn’t working and pivot swiftly. Check out our brand strategy journey with Life Botanics >> https://shorturl.at/3JTiz

Your brand is complex. But turning it into action? That should be simple. Yet, one of the biggest mistakes I see companies make when they try to infuse their brand into everything they do is overwhelming teams with too much information. They give everyone everything: - Positioning - Brand Voice - Drivers of Choice - Emotional Targets - Competitive Analysis - Drivers of Differentiation And that list just scratches the surface of everything needed to run a brand. It’s overwhelming. When people feel overwhelmed, they don’t know where to start. This leads to inaction or misinterpreting what they should do. The key: Give people only the pieces of the brand they need to reach the outcome they’re currently focused on. Leadership needs to understand how all the pieces fit together so they can manage the brand. But when it comes to daily work, people only need what helps them complete their tasks so they can achieve the business’s goals. Everything else just gets in the way. --- For 20 years, I’ve helped companies bring their brands to life to attract high-value customers and win market share. If you want help building a brand strategy system that builds brand consistency across your entire organization, shoot me a DM.

Why is 𝗯𝗿𝗮𝗻𝗱 𝘃𝗮𝗹𝘂𝗲 important 🤔? Because you shouldn't 𝗱𝗲𝘀𝘁𝗿𝗼𝘆 𝗶𝘁 😮! Brand values are crucial for several reasons: 📌 They establish a strong brand identity, differentiating a company from competitors and helping customers connect with the brand's personality. 📌 Brand values guide decision-making, ensuring consistency in messaging, tone, and actions across all touchpoints. This builds trust and loyalty with customers. 📌 Customers increasingly want to support brands that align with their personal values, whether related to sustainability, social responsibility, or other principles. Strong brand values can attract and retain these values-driven customers. 📌 Brand values engage employees by giving them a sense of purpose, leading to higher satisfaction, productivity, and retention. 📌 Ultimately, a brand's perceived value drives sales, pricing power, partnerships, and long-term success in a competitive marketplace. 📢 𝗧𝗵𝗲 𝗽𝗼𝗶𝗻𝘁 𝗶𝘀 𝗻𝗼𝘁 𝗻𝗲𝗰𝗲𝘀𝘀𝗮𝗿𝗶𝗹𝘆 𝘁𝗵𝗲 𝗮𝗯𝘀𝗼𝗹𝘂𝘁𝗲 𝘃𝗮𝗹𝘂𝗲 𝗼𝗳 𝗯𝗿𝗮𝗻𝗱𝘀 - 𝘄𝗲 𝗱𝗼𝗻'𝘁 𝗮𝗹𝘄𝗮𝘆𝘀 𝗸𝗻𝗼𝘄 𝘁𝗵𝗮𝘁 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝗮𝗻𝘆𝘄𝗮𝘆. 𝗧𝗵𝗲 𝗽𝗼𝗶𝗻𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗱𝘆𝗻𝗮𝗺𝗶𝗰 𝗰𝗵𝗮𝗻𝗴𝗲 𝗼𝗳 𝘃𝗮𝗹𝘂𝗲. 𝗡𝗼𝗯𝗼𝗱𝘆 𝘄𝗮𝗻𝘁𝘀 𝘁𝗼 𝗮𝗽𝗽𝗲𝗮𝗿 𝗮𝘁 𝘁𝗵𝗲 𝗯𝗼𝘁𝘁𝗼𝗺 𝗼𝗳 𝘁𝗵𝗶𝘀 𝗹𝗶𝘀𝘁! 𝗧𝗵𝗶𝘀 𝗶𝘀 𝗽𝗿𝗲𝘃𝗲𝗻𝘁𝗲𝗱 𝗯𝘆 𝗯𝗿𝗮𝗻𝗱 𝗮𝗻𝗱 𝗜𝗣 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁!.

An article I've written about Brand Transformation in Transform magazine https://bit.ly/3VXXLRC In short: - ‘Transformation’ in the world of brands is much talked about but not always achieved – it’s more than repositioning, re-design or a shift in business model. - In our experience, true transformation happens when brand goes way beyond the realms of marketing and influences what consumers, employees and investors experience on an day-to-day basis, so we need to think about brand in the round. - We believe it takes a mix of deep commercial understanding coupled with creative flair to transform brands. And there is a reference to Elvis shoe-horned into the article for good measure… Please get in touch with us if you want to know more! Thanks to Mary Say for the help with writing this. And to Lauren (Lozzy) Squire for the photo of my head in the published article.

Brand values drive long term customer trust and loyalty … Technology innovations require brands to reevaluate their core values from leadership to branding. True leaders create and nurture core brand values to stimulate and inspire customer centric strategies, offering personalised tools so they can create their story in within the brand. IP strategies offer solid fondations to create, protect and nurture brand values.

I’ve done a lot of purpose campaigns in my life and have had a lot of success with them. That success came from creating a compelling story for the brand, effectively positioning the brand in relationship to its competitors, and pulling the right emotional heart strings for the category (often times this was effective for non profit, social venture, or communities. In other words, I did the work. Most purpose campaigns did NOT do the work. Purpose isn’t the problem, it’s undifferentiated purpose that’s hitting the wrong emotions in the wrong category. That said, Faisal’s framework here is awesome and everyone should read it. #brandmarketing #branding #strategy

‼️Common brand issues include‼️ ▶️ Rebranding or repositioning a brand can be expensive and time-consuming, making it difficult to justify the cost. ▶️ Some managers may not fully understand the importance of a well-defined brand strategy and view branding as just a logo or tagline. ▶️ A brand encompasses the entire customer experience and can have a significant impact on business success. ▶️ If a brand's vision does not align with the reality of the company's products, services, or culture, customers may perceive the brand as inauthentic or untrustworthy. ▶️ Misalignment between sales and marketing can lead to confusion and mixed messaging for customers. To avoid these issues, it's important to have a clear and comprehensive brand strategy that is aligned with the company's values and goals 🫶💯