Waqas Shokat’s Post

We all know Domino's Pizza for its delicious pizzas, but have you ever stopped to think about those little packets of oregano that come with each order? I’ll tell you a story about why those seemingly insignificant sachets are actually a masterclass in silent marketing. A few weeks ago, I ordered pizza with some friends. As we waited, we chatted about random things—work, weekend plans, and life. Then the pizza arrived, and the familiar sight of those extra oregano packets appeared. Everyone reached for them without even thinking. It was so automatic. That’s when it hit me—this is brilliant marketing. Not the kind that screams at you with a flashing banner or catchy slogan. It’s subtle, almost hidden. Over time, Domino’s has created an association between their product and those little sachets. They give more than you need, just enough to make sure you have a few left over. And guess what? You keep them. Days later, you’re making pasta or salad at home, and you think, "Oh, I have those Domino’s oregano packets!" The brand sneaks back into your mind without any flashy ad campaign. It's a moment of brand recall that feels personal and seamless. This is the kind of marketing that speaks without saying a word. It’s about offering value in unexpected places, ensuring your customer has a reason to remember you, even after the transaction is over. And it made me think—how can we apply this in other areas of business? What little extra touch can we give to leave a lasting impression? Sometimes, the smallest gestures have the biggest impact. What’s your ‘oregano packet’? #Marketing #CustomerExperience #Branding #SubtleMarketing

The marketing of your business is like my father offering a new food item to his restaurant customers. By reading this week's marketing tip you'll find out why and how you can make your marketing taste better. https://conta.cc/3J3fDCT

The marketing of your business is like my father offering a new food item to his restaurant customers. By reading this week's marketing tip you'll find out why and how you can make your marketing taste better. https://conta.cc/3VLlHYb

💫The secret that got people talking 🤫 In-N-Out Burger is unlike any other fast food chain. It's not just the fresh ingredients or the classic burgers—it's the power of a well-kept secret, and word of mouth marketing.. While most fast food chains bombard you with endless menu options and new items every month, In-N-Out took a different route. Fresh out of WWII and with a knack for business, Harry Snyder founded In-N-Out with a simple yet genius idea that set them apart: the Secret Menu. It all started when Harry, dreaming of his own business while working at a catering company, met Esther, who was managing the service in Seattle. Together, they created a burger joint that didn’t just serve food but also built a sense of community and exclusivity. Instead of overwhelming customers with choices, In-N-Out kept their menu simple and consistent. But behind that simplicity was a well-kept secret: a menu known only to those in the know. This Secret Menu wasn’t advertised but spread through word of mouth. Customers who discovered it felt special and couldn’t wait to share their insider knowledge with friends and family. Ordering from the Secret Menu became a badge of honor, making the experience at In-N-Out even more unique. The allure of a "secret" is powerful—it sparks curiosity and encourages people to talk, share, and engage more deeply with your brand. How are you leveraging word-of-mouth marketing for your brand? Share your strategies and let's discuss how to create that same sense of excitement and exclusivity! #wordofmouthmarketing #brandmarketing #fastfood #marketing #wordofmouthmarketing #branding #customerAquisition #influencermarketing #indiabussines

Networld Media Group launches Restaurant Marketing Workshop. This digital marketing workshop, co-hosted by FastCasual editor Cherryh Cansler and Rev Ciancio, co-founder/CMO of Handcraft Burgers & Brew, Salad House CMO and Crazy Pita marketing director, provides tactics, tips and playbooks for restaurant marketers focused on growing brand awareness, guest acquisition retention and creating brand evangelists. http://ow.ly/6yqy105PBJc

Networld Media Group launches Restaurant Marketing Workshop. This digital marketing workshop, co-hosted by FastCasual editor Cherryh Cansler and Rev Ciancio, co-founder/CMO of Handcraft Burgers & Brew, Salad House CMO and Crazy Pita marketing director, provides tactics, tips and playbooks for restaurant marketers focused on growing brand awareness, guest acquisition retention and creating brand evangelists. http://ow.ly/6yqy105PBJc

Just like you don’t like waiting for your food to arrive at a restaurant, potential customer don’t like to to wait for you to answer their questions. Make sure to check your DMs and email for questions from your followers. Make sure to follow us for more Roofing Marketing tips! #roofcontractormarketing #FollowUs #MarketingTip

Consider implementing a "secret menu" featuring unique dishes only accessible to customers who ask - it creates a sense of exclusivity and can boost sales through word-of-mouth marketing. 🍽️✨ #UniqueMenuIdeas #CustomerExperience #FoodServiceTips

Building an online store can feel a bit like tackling a complex recipe. This is where accelerators can help. Let me explain... Think of an accelerator like a gourmet meal kit—everything you need is conveniently pre-portioned and accompanied by easy-to-follow instructions. You get to do the cooking without the headache of gathering ingredients from scratch 🧑🍳🍳 commercetools' new “Go Pre-composable” newsletter is your essential cooking guide for eCommerce 🗞 offering insights on accelerators that simplify every aspect of your commerce launch, so you can focus on what you do best — engaging with customers and driving sales. Subscribe here 👉 https://ow.ly/JvPZ30sH6jW #DigitalCommerce #eCommerceTips

Building an online store can feel a bit like tackling a complex recipe. This is where accelerators can help. Let me explain... Think of an accelerator like a gourmet meal kit—everything you need is conveniently pre-portioned and accompanied by easy-to-follow instructions. You get to do the cooking without the headache of gathering ingredients from scratch 🧑🍳🍳 commercetools' new “Go Pre-composable” newsletter is your essential cooking guide for eCommerce 🗞 offering insights on accelerators that simplify every aspect of your commerce launch, so you can focus on what you do best — engaging with customers and driving sales. Subscribe here 👉 https://ow.ly/w1m030sH2ja #DigitalCommerce #eCommerceTips