Cherry

tl;dr: We are hiring 1 FE and 1 BE intern for Cherry ——— Two months ago, we launched Cherry to solve brand marketing through word of mouth. A month into launching our MVP (www.cherryapp.in), the response has been incredible—so much so that we need more hands on deck. We’re looking for 1 Frontend and 1 Backend Intern to join our team. No strict prerequisites—just a passion for solving problems. Bonus points if you've built a product (no matter how small) to tackle a problem you faced. 💡 Why Join Us? •⁠ ⁠Paid internship 💸 •⁠ ⁠Work with an awesome team (me lol) DM for details. Like & retweet for karma!

💫The secret that got people talking 🤫 In-N-Out Burger is unlike any other fast food chain. It's not just the fresh ingredients or the classic burgers—it's the power of a well-kept secret, and word of mouth marketing.. While most fast food chains bombard you with endless menu options and new items every month, In-N-Out took a different route. Fresh out of WWII and with a knack for business, Harry Snyder founded In-N-Out with a simple yet genius idea that set them apart: the Secret Menu. It all started when Harry, dreaming of his own business while working at a catering company, met Esther, who was managing the service in Seattle. Together, they created a burger joint that didn’t just serve food but also built a sense of community and exclusivity. Instead of overwhelming customers with choices, In-N-Out kept their menu simple and consistent. But behind that simplicity was a well-kept secret: a menu known only to those in the know. This Secret Menu wasn’t advertised but spread through word of mouth. Customers who discovered it felt special and couldn’t wait to share their insider knowledge with friends and family. Ordering from the Secret Menu became a badge of honor, making the experience at In-N-Out even more unique. The allure of a "secret" is powerful—it sparks curiosity and encourages people to talk, share, and engage more deeply with your brand. How are you leveraging word-of-mouth marketing for your brand? Share your strategies and let's discuss how to create that same sense of excitement and exclusivity! #wordofmouthmarketing #brandmarketing #fastfood #marketing #wordofmouthmarketing #branding #customerAquisition #influencermarketing #indiabussines

🎉 How a College Party and Word of Mouth Sparked a $10 Billion Industry 🎉 Did you know that a single college party helped launch Tinder into the global dating scene? It's a fascinating case study on the power of word-of-mouth marketing. Sean Rad, Justin Mateen, and Joe Munoz, the minds behind Tinder, started with a simple prototype called Matchbox. After winning a hackathon and securing $50k, they were ready to launch their polished product. The game-changer? Justin’s younger brother was hosting a massive birthday party at USC, complete with a shuttle bus for 500 students. Seizing the opportunity, Justin turned it into a “Tinder Party” – students had to download the app to get in. Most attendees downloaded Tinder without knowing what it was. But once they got home and started matching, the buzz began. The success of this party inspired the team to drive around Southern California, visiting fraternities and sororities to spread the word. The result? In just one month, Tinder’s user base skyrocketed from 20,000 to over 500,000. All because people couldn’t stop talking about it. This story is a testament to the incredible power of word-of-mouth marketing. By finding creative ways to get your audience talking, you too can unlock exponential growth. What innovative strategies can you think of to get people talking about your brand? Share your thoughts! #marketing #wordofmouthmarketing #branding #customerAquisition #influencermarketing #indiabussines

₹2 crores. That's what it takes to gain 10,000 paying customers in India today. 🇮🇳 On average, Indian brands are spending between INR 1500-2000 to acquire new customers. With 15-40% of margins going to aggregator platforms like Amazon, Flipkart, and Nykaa, and hefty performance marketing budgets, building a brand seems increasingly expensive. 📈 However, Indian brands could take a leaf or two out of Olipop, the TikTok soda brand that's taking the world by storm. Launched in 2019, Olipop revolutionized its marketing strategy by moving away from pushy promo codes and dedicated ads. Instead, they embraced product placements in organic content. 🌱 Why does this work? 👉 People dislike being sold to directly. 👉 Audiences come to platforms like Instagram and TikTok for entertainment and education, not for sales pitches. 👉 By integrating products naturally into content, Olipop tapped into an organic and authentic culture, a stark contrast to the more sales-focused approaches seen on Instagram. The results? Phenomenal. 💥 Olipop booked a cool $200 million in sales in 2024. By selling soda. Olipop's strategy highlights a critical shift in brand marketing. As consumers grow more skeptical of traditional ads, brands must innovate to connect with audiences. By fostering authentic collaborations with consumers, brands can build trust and drive sales. The Takeaway - It's time to rethink our strategies and embrace authenticity in our marketing efforts. Making consumers your marketers is a great way to boost sales and resonate with your audience. #MarketingStrategy #BrandBuilding #CustomerAcquisition #InfluencerMarketing #DigitalMarketing #IndiaBusiness #LearnFromTheBest