Victoria Beyer’s Post

[Update: we've received so many highly qualified applicants for this job that we are taking the public posting down. Looking forward to announcing the new CMO once we finish the process!] TL;DR—We're opening a position for Chief Marketing Officer (CMO) at Honeycomb. Do you know someone great we should talk with about the role? Read on for more! Honeycomb is growing fast, and has a unique voice in a huge market. We believe that observability—grounding engineers in the reality of WTF their code is doing in production—is the foundation of all other engineering best practices. There's something special in our walls, and we're looking for someone who has the experience and excitement to help us tell the story of how we've helped our customers achieve great outcomes. (https://lnkd.in/gerhATtV) Posting here about it is a little unusual—the standard way these positions are filled is highly secretive, with lots of near misses on timing. It's rough… and just seems to be the accepted Way It's Done. But Honeycomb has always been a bit—shall we say—nonstandard, and we’re opening things up a bit. When Charity and I started the company, a big part of the initial appeal for each of us was the chance to continue growing technically. But we learned early on that the biggest hurdle to our success wouldn't be an engineering one: it’s clearly articulating why the world needs what we’re building. (And then doing it again, and again, and again. Remember the world in 2015? No one was talking about "observability"—it was a "logging," "monitoring," or "APM" world, and talking about something new was straight-up radical: https://lnkd.in/gugG8zxq) We know, well and truly, how crucial marketing is for our business. This role will be one of the most important hires we make this year and beyond. If you're intrigued, or know someone who might be, send them our way. We're looking for someone exceptional for this critical role, and we know they're out there. 💛 https://lnkd.in/gH8Ty3hu

When adoption is low, the solution more than often, is not a bigger marketing budget or hiring more sales professionals... Maybe the product is actually junk altogether. Or maybe you're selling to the wrong audience. Or maybe your pricing strategy is just off. Or maybe you don't even have a target audience, you're just trying to sell to every Joe and Jenny out there Or maybe you're just operating in the red ocean and you just need to tweak your strategy and messaging. Don't be too quick to slap more marketing and sales effort on the problem.

🍃🍄 January at BRĒZ was insane: We had a ton of headwinds that worked in our favor and we executed as good as we could with the small team. I’m fortunate. I get to straddle the agency and the brand line and it’s given me a ton of perspective. For newer agency owners - there are times where you just don’t get it unless you’ve actually DONE it or YOUR money is being spent on various things. Inventory. Team. Ads. Customer Support it goes on. So when we as a brand go from $0 in April 2023 to $640,000 in January.. there’s A LOT of learnings. Those learnings I get to share with the internal teams on paid and retention and creative and the brands who work with us on which app we should use or which campaigns should we launch etc. it all comes full circle and helps the ecosystem. Here’s our recent stats on the brand: • 9 Months Since our 4/20 Launch • 53% MoM Growth • 4,329 New Customers • Repeat Orders: 39% • Ad Spend last month: $150,802 • bCAC: $35 (blended CAC) • MER: 4.20 🔥 😮💨 We are looking to hire on the brand side: • Head of Operations // Chief Operations Officer • Head of Sales / National Sales Manager • South Florida Regional Sales Manager • Public Relations & Influencer Manager • Customer Service Representative If interested please reach out! 📩: [email protected] / [email protected] — If you need a second opinion or a look under the hood on paid efforts, email or your offers - hit me up let’s figure something out! Nick Shackelford

When I left one of my first marketing jobs, the company had to replace me by hiring 5 (!) employees. For 2 years I oversaw 3 brands and 8 product categories, managing $20+ mln budgets and teams across Brand Comms, PR, and Retail Marketing. It sounds insane but, at that time, I didn't even question it. Only when I saw that now 5 people were doing my job I realised that, actually, I was pretty awesome 😂 I'm sure that happens to you too. Skills that you consider normal are a big deal for someone else. You undersell and undervalue yourself because, from your perspective, what you do is not worth much. So you're unable to explain to your potential customers why they should choose to work with you over someone else. As a result, you sabotage your sales. So today, please do me a favor. Give yourself some credit. For the skills, experiences, and expertise you have. Everything you learned on the job and in life situations. If that helps, write it down on a piece of paper. And tomorrow post about how awesome you are on all comms channels available to you. See what happens 😉

Forget Wall Street, I'm on Madison & Main Street: Why Sales & Marketing are My Dream Team Forget the suit-and-tie monotony! Sales and marketing are the rockstars of the business world, and here's why I get my groove on working with this dynamic duo: 1. From Pixels to Paychecks: I paint a picture with marketing, then sales steps in to turn those clicks into clinking glasses (or whatever your product celebrates!). It's the ultimate creative collaboration. 2. Sherlock Sales & Watson Marketing: Every lead is a mystery. Sales, the brilliant detective, gathers intel, while marketing, the trusty sidekick, crafts the perfect message to crack the case. 3. Content with a Kick: Marketing isn't about dry brochures anymore. It's about crafting stories that enthrall, and sales uses those narratives to win hearts (and wallets!). Think "Game of Thrones" meets "Shark Tank." 4. Data Disco: Forget dusty reports! Sales and marketing data is the hottest dance floor in town. We use it to bust a move on outdated strategies and groove to the rhythm of customer needs. 5. Building Empires, Not Just Sales Figures: We're not here for a quick buck. Sales and marketing, when aligned, are the architects of brand loyalty. We build empires, one happy customer at a time. #SalesSuperstar #MarketingMaestro #DreamTeam#GIBS So, what's your jam? Sales solo, marketing magic, or the harmonious blend? Let's riff in the comments! P.S.Wanna join the band? Passionate sales and marketing folks, drop a comment and let's network! I am always looking for fresh beats to add to symphony of success.

GTM strategies depend on insights from the markets they target. This is especially true when new markets are targeted and where Empiric shines. But this reality has been known for a long time. Back in 2012 (cue old-timey music) ExactTarget was growing very fast and doing so globally. I was responsible for integrating multiple technologies (mobile, social, predictive analytics) into the overall field model. I was VERY excited about the global potential and had my eye on growth in Australia. Andy Kofoid ran our global team and said to me one day, "focus on getting all the success out of Austin, Tx before you dig into Australia" He knew. Opening up a new market is expensive. There are so many unkonwns that bog down sales efforts and end up costing much more than you think. He had been through the expansion process many times and knew the costs of new markets. If you have to expand markets, do it smartly. Do analysis of the market before you let jamokes like me spend lots of sales and marketing resources in the market to figure out all the unknowns. Thanks for saving me from myself Andy.

Thinking about hiring a Fractional Chief Marketing Officer? Here are the key benefits according to founders/CEOs who’ve taken this path. 🎓Specialized Expertise that’s not available in house 💵Save money - Senior level guidance without expense of full time, permanent hire 📒Diverse Industry Knowledge - Learn from others and make better decisions 🧐Management of campaigns and budget - peace of mind that your time and money is being well spent 👋Access to networks and resources - Tapping into CMOs black book to get the best talent and agency partners Is the benefit you’re looking for on this list? Source: Duct Tape Marketing 2024 Insights Survey on Why Businesses Hire Fraction CMOs

📢 PSA: Social Media Managers are not salespeople. Often, social media managers are seen as direct salespeople. While sales are an important aspect, our true value lies elsewhere and our role is much broader. We build communities of loyal followers, enhance brand awareness, foster transparent digital relationships and much more! Asking your social media manager's sole focus to be driving sales is the equivalent of asking your salespeople to craft engaging content, build brand narratives, and manage online communities. Each role has its unique strengths and contributions. If you need a direct sales specialist, hire one. Let's recognize and value the distinct expertise each position brings to the table. 👏 Attached is a (terrible quality) photo of me, in my element, crafting content for a snowmobile-focused clothing brand. Creating fun and relatable content is one of the things I love most about my social media focused work.

Product-market fit is particularly challenging for smaller businesses with limited resources to spare. Understanding the market and meeting its needs is vital for sustainable growth. When a product or service fails to resonate with the target audience, it can lead to several setbacks, including low sales, unhappy customers, and even business closure. gigCMO's Fractional CMO Service leverages commercially-driven marketing leadership that drives profitable customer acquisition and ensures that your product or service aligns seamlessly with market demands. Learn more about how gigCMO's Fractional Service can help businesses navigate challenges such as product-market fit: https://hubs.ly/Q02rD6lr0