Emma Lyle’s Post

Social Media managers aren't hired to bring you sales. There. I said it. We're here to BUILD your brand, community & yes, leads. But the conversion of the lead to a sale is NOT on us- it's on you. You can't hire a social media manager and expect your business to suddenly start making a lot of money. At the end of the day, you need a good website, excellent customer service, a great customer experience, and a quality product. We are not responsible for everything. #socialmediamanagers #socialmediaexperts #brandbuilding

Social media managers aren’t hired to bring you sales. There. I said it. We’re here to BUILD your brand, community & yes, leads. But the conversion of the lead to a sale is NOT on us- it’s on you. #socialmediamanager #socialmediamanagerlife

(Sales Tip #5) Follow up. How to Increase Email Response Rates: The Ultimate Guide to Effective Follow-ups. Learn the proven strategies to boost your email response rates! Discover the optimal number of follow-ups and techniques to engage your audience. With these tips, you'll create compelling emails that build desire and convince recipients to take action. THE LINK TO WATCH THIS ENTIRE 11 MINUTE TRAINING VIDEO IS IN THE COMMENTS BELOW! (Was this helpful? Let me know in the comments! I'll make more content like this.) Hey, I'm April Yvette. I'm seeking a new job working for an organization, a leader or a TV station/network. Sales, sales manager, account executive, marketing, content creation, talk show host, and open to other roles! Know someone hiring? Please send me a private message! www.AprilYvette.com #AprilYvette #CelebrityLifeCoach #DearAprilAdviceColumn #EmailResponseRates #EmailFollowUps #EmailMarketingSuccess #EffectiveEmails #EngagementTechniques #EmailConversion #EmailMarketingTips #BoostConversions #IncreaseClickThroughs #EmailMarketingStrategy

𝐋𝐞𝐭’𝐬 𝐜𝐥𝐞𝐚𝐫 𝐮𝐩 𝐚 𝐜𝐨𝐦𝐦𝐨𝐧 𝐦𝐢𝐬𝐜𝐨𝐧𝐜𝐞𝐩𝐭𝐢𝐨𝐧: 𝐡𝐢𝐫𝐢𝐧𝐠 𝐚 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐦𝐚𝐧𝐚𝐠𝐞𝐫 𝐰𝐨𝐧’𝐭 𝐚𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐜𝐚𝐥𝐥𝐲 𝐬𝐤𝐲𝐫𝐨𝐜𝐤𝐞𝐭 𝐲𝐨𝐮𝐫 𝐬𝐚𝐥𝐞𝐬. 🛑 Here’s the truth: a successful business is built on more than just a social presence. It requires a great product, an excellent website, outstanding customer service, and an exceptional customer experience. As social media managers, our role is to grow your brand, nurture your community, and generate leads. But let’s be clear—converting those leads into sales is a team effort, and ultimately, that responsibility falls on you and your business operations. We’re here to enhance your brand’s visibility and create opportunities, but the entire customer journey—from awareness to purchase—is about more than just one aspect. 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧 𝐢𝐬 𝐤𝐞𝐲 𝐭𝐨 𝐦𝐚𝐤𝐢𝐧𝐠 𝐭𝐡𝐞 𝐦𝐚𝐠𝐢𝐜 𝐡𝐚𝐩𝐩𝐞𝐧.

Take a look at the 7 signs that it's time to hire a #socialmediamarketing manager or firm!

I've seen lots of debate recently about the 'cold call' being dead and online branding being the way forward. The question shouldn’t be “cold calling or LinkedIn?” It should be: “How do you leverage both? But the key for me is to have a narrow and deep focus - a strategy that revolves around specialising in a specific niche, industry and even job profiles. I had a conversation with a consultant recently and his boss was saying that they needed to do more, so they opened up blue collar, white collar and temp and perm! CRAZY! Instead, become the go-to person for solving a specific problem in a niche. Stand out. You can still expand your niche(s) over time but think about it as the lily pad analogy. Focus on one sector first before you jump onto the next but also know that each of the lily pads are connected under the water. Pivot to things that are connected. Let me know your thoughts? Equilateral 🔺 Shaping Futures

Couldn't agree more with Paul's post below, I also have seen so much debate about the "cold calling" side of recruitment this week and I have to say I totally agree with the below. It isn't about making 100 cold calls to hit a target - it is about the quality and expertise you can bring to your clients, the personal relationships you build by being an expert in your field and sector and understanding your clients and their needs. Yes of course calls are important - but only if it is a genuine call and you can add value and want to know about somebody and their business, not just because you've been made to pick up the phone to hit a target set. There is 100% so much to be learnt by picking up the phone and talking to people, that is how I learnt about my sector, but do it because you want to not because you have been forced to- I would say is the difference between a genuine 'cold call' and a not so genuine one and couldn't agree more with Paul below that it is more about being Niche & knowing how to tackle that market and problem solve, not a one size fits all...

Every company needs a Marketing Generalist. Someone with the strategic knowledge and experience to lead, execute, and build. If you're a startup or a small business that can't afford a team of specialists, your best bet is hiring a marketing generalist. If you're a company that has the budget for a team of specialists, you'll still need a marketing generalist to steer things in the right direction. 𝗬𝗼𝘂 𝗻𝗲𝗲𝗱 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝘁𝗼 𝗲𝗻𝘀𝘂𝗿𝗲 𝘁𝗵𝗮𝘁 𝗮𝗹𝗹 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗰𝘁𝗶𝘃𝗶𝘁𝗶𝗲𝘀 𝗮𝗿𝗲 𝗮𝗹𝗶𝗴𝗻𝗲𝗱. The best approach to marketing is a seamless integration between all marketing avenues and a strong alignment with sales objectives. And the best person to do this is a marketer who's capable of envisioning the bigger picture and bringing it to life. If you are ready to accelerate your business growth without the cost of hiring a full-time marketing executive, I've got something for you: I developed a Fractional CMO Program designed to help B2B companies accelerate their business growth without the cost of hiring a full-time marketing executive. It's ideal for companies that don't have a marketing leader on their team or have a marketer who would benefit from additional support and strategic guidance. I made a short document that explains how the program works and how it can benefit your business. Send me a message and I'll share it with you. P.S. I'm only taking one more client. First come, first served.

This is the first time in my career I’ve felt like a Marketing consultant rather than a full time employee. And I’m absolutely LOVING it (lucky for me I have the best of both worlds). I was brought in to the KERV Capital Group with a mission of changing the perception of Marketing for all the businesses in the portfolio. It’s dialling into the business. It’s dialling into the consultants. It’s understanding what they are better than anyone else at. It’s understanding their ideal customer profiles. It’s understanding how to get their attention. It’s understanding how you can give them value. It’s understanding how to show your expertise in the market. It’s generating conversations. It’s building future pipeline. It’s building relationships. It’s networking. It’s getting BD to work for you. There is so much more to Marketing than just the ‘fluffy’ stuff, where a lot of Directors without much knowledge of Marketing would probably say it’s having a LinkedIn presence by getting posts up off the company page. Yes of course this is important by showing up, being present, personal brand and employer brand included. It can also be an education piece that does some of the above list and as a result becomes a catalyst for conversations. But it doesn’t come easy to everyone, especially personal brand. And how much of it actually generates meaningful conversations on a daily basis? That is B2B marketing. I have just completed my process with the first business in the portfolio 4 weeks after coming through the door, and already the recruitment consultants have messages in their inbox to do their thing. The proof is in the pudding!! 🧁 Thank you Gabi for giving me a lightbulb moment to do a post!!

There are two common mistakes in hiring a head of marketing... Hire the wrong specialty and hire someone who is used to a different ACV. I call this out because a CEO often hires a marketer and is shocked that they lack off-the-charts creativity or can’t prove ROI. It's tough to find marketers who go deep into every aspect of marketing. Marketing has gotten more complicated. A CMO oversees three different functions, including Product Marketing, Brand marketing, and Demand Generation. However, typically, they have expertise in one and will need to fill gap s through hiring in the other areas. Part of the reason the tenure of a CMO is so short is because they have so much in their per-view - major tech spend, analyze how to acquire more customer, qualitative analysis on the brand, defining the ICP and supporting the sales team - this is A LOT! Here are some things to think about: Look at their resumes. Did they work in product marketing, brand/creative, or demand generation? What would you like, someone who can support strategically in positioning, messaging and working with sales, someone who can support the brand and build a magnet, or someone who understands how to drive demand and is more technical-minded. Then, look at who they’ve sold to previously. Someone who worked at a company with an ACV of $400k will approach marketing differently than someone who previously worked for a company with an ACV of $10k. The $400k person will be much more focused on supporting the sales team, and the $10k one will be used to drive demand inbound, qualifying accounts, and setting up the sales team to close high volumes. By carefully considering these criteria, you can significantly narrow your search and increase your chances of finding the right marketing executive, setting your business up for success.