Omara Khaddaj’s Post

Head of Marketing is the hardest job in marketing. Why? Because today’s marketing leaders wear too many hats. But many businesses don’t need that full-time headache. I offer fractional Head of Marketing services-for a fraction of the cost of a full-time hire. As a Fractional Head of Marketing, I partner with businesses that need high-level strategy and hands-on execution, without the full-time cost. Plus, I have a network of highly skilled marketing professionals, each specialized in their field. This ensures your business gets the right expertise without the hassle of hiring multiple full-time staff. Here's how I help: 🧚♀️ Growth Focus: Data-driven plans that deliver results 🧚♀️ Hands-On Action: I work directly with your team to execute 🧚♀️ Cost-Efficient: Expert marketing support without the full-time expense Let’s chat if this is something that resonates with you! (selfie for the algo)

You're overpaying for marketing leadership. And it's costing you more than just money. June 2024 salary data shows a growing gap in the cost-effectiveness of hiring a full-time marketing leader. Hiring a full-time marketing executive can be a big financial burden, especially in a tough economy where every dollar counts. Recent data highlights this problem. A full-time marketing director with 7-10 years of experience costs almost double what a fractional CMO or agency with twice the experience would charge. As salary and benefits costs keep rising, hiring a marketing executive on a fractional basis saves a lot of money. Unfortunately, due to high costs, many companies hire a junior marketer or skip hiring a marketing leader altogether. This risky move often prioritizes savings over growth. There’s a better solution: working with an experienced agency. They bring top-level marketing expertise at a fraction of the cost, helping your business grow without breaking the bank. If your business needs a strategic marketing plan to unlock growth and efficiency, it might be time to talk. Share your thoughts and repost this one if it resonates with you.♻️ P.S. Have you considered what a B2B marketing agency can do for your business?

100% agree! While cost savings are significant, there's so much more to consider when choosing an outsourced CMO or agency vs. in-house. Experience & Best Practices: Agencies like SAGE Marketing bring a wealth of experience from working with diverse companies and industries. This means you're not just getting one person's perspective, but the collective knowledge and best practices from countless successful campaigns and strategies. Full-Stack Marketing: An agency offers a comprehensive, integrated approach to marketing. You have access to specialists in every area, from content and SEO to social media and demand generation. This eliminates the need to hire and manage multiple in-house roles, especially critical for early-stage startups. Flexibility & Scalability: An agency can quickly adapt to your changing needs. Need to ramp up marketing for a product launch? Easy. Want to scale back during slower periods? No problem. You have the flexibility to adjust resources and expertise as your business evolves. Focus on Results: Agencies are incentivized to deliver measurable results, as their success is tied to yours. This often leads to greater accountability and a more data-driven approach than traditional in-house marketing teams. For startups and growing companies, an experienced CMO-as-a-service agency isn't just a cost-effective option, it's a strategic advantage for accelerated growth.

When is the right time to hire a head of marketing? If you’re a company leader who can answer yes to one or both of the following questions, NOW is *likely* the right time to hire a head of marketing either in a fractional CMO capacity or in a full-time capacity. Can you benefit from brand development? (Establishing your brand, enhancing brand awareness, differentiating your company from your competitors, having consistent branding across multiple channels, etc.) Would you like to grow your company within the next six months to one year? While you may not need new business RIGHT NOW, growth is not something that can just be turned on overnight. A head of marketing can start building the foundation for a strong brand before you’re under the gun needing leads. In addition, a head of marketing can contribute value to a company in the capacity of: 👏Getting all teams aligned with brand messaging  👏Supporting the sales team with email scripts, sell sheets, case studies, testimonials, webinars, and other collateral to help them close deals 👏Working with customer success to implement a customer retention strategy before your company starts losing customers Which marketing level is best? A marketing director? Vice president of marketing? Chief Marketing Officer (CMO)? In a full-time or part-time capacity? Can someone who is entry-level work? Drop a time on my calendar and let’s discuss this: https://lnkd.in/euQGqCna If I don’t think either is necessary now, I will let you know. The key here is to consider your goals and timeline and hire before it’s too late. Not hiring a head of marketing soon enough can set you back in the market. Hope that helps!

Don’t hire a Head of marketing again ! I noticed a lot of companies hiring and firing a marketing director each season of the year… Like our job isn’t already hard enough… You give us no resources, minimal budget and expect us to bring you clients out of tin air… The truth is you over promised investors and now that you got the money you are stuck… Us marketing directors can’t just magically bring you clients… Clients are not numbers they are actually people who say yes to you and your offer… And to make them say yes we need to reach them… Convince them… Connect with them… If you can’t understand this Please don’t hire a head of marketing again. Follow John Zouine for more marketing rants #marketingjobs #marketingautomation #marketingtips #founders #socialmediatips #businessowners #marketingconsultant

What Are a Marketing Manager’s Responsibilities? 1. Research   The marketing team conducts research to better understand the potential customers, competitors, and market trends in order to find the perfect positioning and marketing strategy for the company and its products or services.    2. Branding   The manager coordinates efforts to craft and communicate the company’s brand identity. He also ensures the consistency of the company’s identity across all marketing channels and campaigns.    3. Marketing Strategies   As the top marketing person, the manager is in charge of creating and executing your company’s marketing plans. They also evaluate existing marketing campaigns and may rework strategies based on changing consumer behavior, evolving business goals.   4. Managerial Responsibilities    As your top marketing hire, a huge part of the marketing manager’s work is building and managing your team, providing the needed guidance and support for everyone on the team. Marketing managers are also expected to build strong relationships with other teams and departments within the organization.   5. Coordinating Campaigns    A marketing generalist or manager manages your company’s ads and marketing campaigns across various channels. This includes social media marketing campaigns, email marketing, content marketing, paid advertisement, new product marketing and so on.   They also manage the marketing budget and analyze the performance of running campaigns to ensure their alignment with the company’s marketing goals. What are the Skills Needed For A Marketing Manager’s Role? Read the article in the comments to find answers to that question and learn How To Hire A Marketing Manager in 2024: #marketingmanager #marketing #responsibilites #hiring

Hiring a marketing person? That could be the most expensive mistake your business makes this year. I have a better option for you. One that not only saves you money But will also get you better results for less. Sounds too good to be true? If you're currently looking to fill an internal marketing role. Ask yourself, what is the main reason? - Grow your brand - Build your reputation - Bring in regular enquiries Have you got a proven plan in order to deliver this? OR Are you hoping your 40k hire is going to have all the answers? From experience, most marketing execs and managers are completely overstretched. Tasked with planning, operating and delivering all the 'marketing'. Our solution. External marketing support for busy business owners. None of the hassle of hiring a new team member. No recruitment costs No employee benefits No sick pay No holiday All for less than 2k a month. The goal; - Build awareness - Build authority - Build trust - Drive growth If you’re a busy business owner and struggling to build awareness and a controllable enquiry flow. DM me today and let's jump on a call

If you're considering hiring a Fractional CMO or marketing temp, here are our tips for finding the right fit for your business... Skills and Experience to Look for: 👉 Industry Expertise: Consider a Fractional CMO who has experience working within your industry or a similar field. They will be familiar with industry trends, challenges, and best practices, enabling them to quickly understand your business and deliver targeted strategies. 👉 Strategic Thinking: Look for a Fractional CMO who possesses strong strategic thinking skills. They should be able to assess your business objectives, analyse market dynamics, and develop comprehensive marketing strategies that align with your goals. 👉 Proven Track Record: Evaluate the Fractional CMO’s track record and past successes. Request case studies or references to gain insights into their previous projects, the results achieved, and the impact they made on businesses like yours. 👉 Collaboration and Communication Skills: Effective collaboration and communication are essential for a successful partnership with a Fractional CMO. Look for someone who can work seamlessly with your team, listen actively, and effectively articulate their ideas and recommendations. Tips for Interviewing a Potential Fractional CMO: ✔ Define Your Requirements ✔ Ask Relevant Questions ✔ Request Work Samples ✔ Check References ✨ If you’d like to discuss hiring a Fractional CMO and gain access to our large databased of vetted, high quality marketing professionals, get in touch with us at cemoh.com.

In business, marketing is key to growth and success. But not all companies need or can afford a full-time marketing director. Enter the fractional marketing director: a flexible, cost-effective solution for time-strapped owners, those lacking expertise, or teams needing guidance. Here are my top tips for hiring a fractional marketing director: 🤔 Assess Your Needs: Evaluate your current marketing efforts, team capabilities, and business objectives to identify gaps. ⚖️ Weigh Costs and Benefits: Consider the cost-effective expertise of a fractional marketing director without the full-time expenses. 🔎 Define and Integrate: Clearly outline their role, set measurable goals, and ensure they fit well with your company culture. Read more about hiring a fractional marketing director in my full blog: https://lnkd.in/ebMVCSBS #B2BMarketing #AccountancyMarketing #LegalMarketing #ProfessionalServicesMarketing #FractionalMarketingDirector

Are you struggling to deliver enquiries for your sales team? Are you trying different things without great results? As an internal marketing bod, you've probably been hired to; - Build awareness and reputation - Build a consistent brand message - Build a pipeline of leads for the sales team But, let me guess. You're overrun with projects as well as day-to-day tasks? You're generalist. Or specialist in a particular marketing discipline. Sometimes campaigns you plan skyrocket. Sometimes they plummet. And I bet your boss: - Doesn't have time to support the internal marketing team - But wants answers why the leads are drying up I have been where you are. And now, I help busy marketing teams. - On overflow work. - Running/leading one off campaigns - Taking away an area of marketing that's not your #1 You will receve high level marketing expertise which can be turned on and off as you need it, for a fraction of the cost (and risk) of an internal hire. Drop me a DM would love to chat more!