Vicky Berry’s Post

I'm back from the BCB - the global celebration of the exciting and engaging category spirits are - and I tried some fantastic cocktails! Be it alcoholic or NoLo cocktails are the best way for bartenders to excite you and for the brands to bring the unique taste of their spirits and the perfect pairings. Once again, I tried some really exciting combinations, with a Tequila-based watermelon drink being my absolute favourite. If you have business in the On Premise - regardless of whether you are in the spirits category or now - you can't afford to miss-out on the "Rise of the Cocktails"! Our new report based on insights from 38 markets comes to unlock insights for the category and look at how trends are developing. Check out the article below, and feel free to reach out with any questions. #Cocktails #CGAbyNIQ #OnPremise #HoReCa #OnTrade #Insights #Trends

Some great insights shared today by The Spirits Business from the Global Cocktail Report 2024 (CGA by NIQ). 💡 Cocktails are now the fourth most-consumed category in the global on-trade. 💡 Tequila and agave spirits were highlighted for their popularity with the Margarita and Tequila Sunrise seeing year-on-year growth. 💡 Espresso Martinis have increased by two percentage points from 13% to 15%, with cocktails with a coffee flavour rising from 19% to 22% over the past year. 💡 Beyond the type of cocktail alone, other factors influencing cocktail drinker decisions include good value (43% surveyed had a preference for this), high quality (41%) and a sense of premiumness (23%). Full article here: https://brnw.ch/21wNQsb

Campari cocktails can be dark and mysterious, like the Negroni Sbagliato, or a Campari mixed drink can be sweet and refreshing like the Bicicletta. Whatever you like in a cocktail, there’s a Campari cocktail recipe for you on this list. https://ow.ly/ohUB50Tk23T

𝙍𝙏𝘿 𝙘𝙤𝙘𝙠𝙩𝙖𝙞𝙡𝙨, 𝙧𝙪𝙢, 𝙖𝙣𝙙 𝙩𝙚𝙦𝙪𝙞𝙡𝙖 𝙨𝙚𝙩 𝙩𝙤 𝙙𝙤𝙢𝙞𝙣𝙖𝙩𝙚 𝙨𝙥𝙞𝙧𝙞𝙩𝙨 𝙢𝙖𝙧𝙠𝙚𝙩: 😎 Ready-to-drink (RTD) cocktails, rum and tequila are set to dominate the spirits market, according to new research. A survey of founders of UK independent beverage companies, by rum brand The Duppy Share in collaboration with CGA by NIQ, showed RTD cocktails, in particular, have garnered attention, with 52% of respondents forecasting “fast growth”, the largest across all formats. In terms of spirits, rum and tequila are the only categories that experienced growth in 2023 and are forecast to continue their upward trajectory, according to the companies surveyed, particularly as consumer interest shifts away from gin, which experienced a 14% decrease in sales last year. However, mirroring the trend seen in the US, agave spirits continue to gain momentum. This category saw a 4% increase in sales in 2023. Looking ahead, agave spirits are expected to maintain a steady growth trajectory, with a projected annual growth rate of 2% from 2023 to 2028. This is reflected in rum, showing a 2% growth in 2023, and forecasting a steady growth in the coming years from its larger base volume. FUNKIN COCKTAILS | B Corp™ MOTH Drinks - B Corp™ Liberation Cocktails

Pre-mixed cocktails drive US spirits Given the growing popularity of pre-mixed cocktails in the U.S., I believe Europe could see a similar trend. The convenience, variety, and consistent quality of these ready-to-drink options appeal to consumers, especially in urban settings where time is a premium. As the European market continues to evolve with a focus on convenience and innovation, pre-mixed cocktails could become a significant growth driver across the continent as well. https://lnkd.in/eC3SvbRu

According to CGA’s BeverageTrak service (NielsenIQ), cocktail sales surged by 6% in the last quarter of 2023, with Tequila emerging as the base spirit for over 1/3 of all sold cocktails. As a long-time devout Tequila drinker, I’m thrilled to see the masses coming to their senses!   Tequila's dominance in the market grew, capturing a 34.1% share of cocktail base sales by value, surpassing vodka. The classic Margarita maintained its reign as the nation's favorite cocktail, while drinks like the Spritz, Negroni, and Espresso Martini gained traction. *Ever tried an Espresso Martini with a Tequila or Mezcal base? (Do it)   Consumer insights will be a crucial function for #spirits brands/suppliers if they want to pivot appropriately and experience continued success in 2024. Cheers! #CocktailTrends #Tequila #Mixology #DataDrivenInsights https://lnkd.in/e4ifEumz

𝐂𝐋𝐀𝐒𝐒𝐈𝐂 𝐂𝐎𝐂𝐊𝐓𝐀𝐈𝐋𝐒 & 𝐓𝐇𝐄𝐈𝐑 𝐑𝐈𝐂𝐇 𝐇𝐈𝐒𝐓𝐎𝐑𝐘.. 1. 𝐌𝐀𝐑𝐓𝐈𝐍𝐈 𝗛𝗶𝘀𝘁𝗼𝗿𝘆: The Martini's origin is debated, but many believe it was invented in the 1860s in California, either by bartender Jerry Thomas or in the town of Martinez. The classic combination of gin and dry vermouth has stood the test of time. Gin, dry vermouth, lemon twist or olive for garnish. 2. 𝐎𝐋𝐃 𝐅𝐀𝐒𝐇𝐈𝐎𝐍 𝗛𝗶𝘀𝘁𝗼𝗿𝘆: A staple since the 19th century, the Old Fashioned was originally known as a "whiskey cocktail" and became a favorite among American drinkers by the 1880s. The name was coined at the Pendennis Club in Kentucky. Bourbon/Rye whiskey, sugar, Angostura bitters, orange peel. 3.𝐍𝐄𝐆𝐑𝐎𝐍𝐈 𝗛𝗶𝘀𝘁𝗼𝗿𝘆: The Negroni was created in 1919 at Caffè Casoni in Florence. Count Camillo Negroni asked for a stronger version of his usual Americano, with gin replacing soda water. Gin, Campari, sweet vermouth, orange peel. 4.𝐌𝐎𝐉𝐈𝐓𝐎 𝗛𝗶𝘀𝘁𝗼𝗿𝘆 : The Mojito's roots trace back to the 16th century when indigenous people in Cuba mixed local ingredients with rum. The modern Mojito gained popularity in Havana in the 1920s, thanks to famed writer Ernest Hemingway. White rum, lime, mint leaves, sugar, soda 5. 𝐌𝐀𝐑𝐆𝐀𝐑𝐈𝐓𝐀 𝗛𝗶𝘀𝘁𝗼𝗿𝘆: The Margarita was likely created in the 1930s or 1940s in Mexico, either by bartender Carlos "Danny" Herrera or socialite Margarita Sames. It’s now one of the most popular cocktails worldwide. Tequila, lime juice, triple sec, salt rim. 6.𝐌𝐀𝐍𝐇𝐀𝐓𝐓𝐀𝐍 𝗛𝗶𝘀𝘁𝗼𝗿𝘆: The Manhattan is said to have been invented in the 1860s at the Manhattan Club in New York City by bartender Dr. Iain Marshall. It’s a drink that reflects the sophisticated tastes of the American elite. Rye whiskey, sweet vermouth, Angostura bitters, cherry garnish. 7. 𝐃𝐀𝐈𝐐𝐔𝐈𝐑𝐈 𝗛𝗶𝘀𝘁𝗼𝗿𝘆: Created in the late 1800s by an American engineer named Jennings Cox in Cuba, the Daiquiri gained popularity through its association with the U.S. Navy and later, Ernest Hemingway. White rum, lime juice, sugar syrup. 8.𝐖𝐇𝐈𝐒𝐊𝐄𝐘 𝐒𝐎𝐔𝐑 𝗛𝗶𝘀𝘁𝗼𝗿𝘆: First recorded in the 1860s, the Whiskey Sour became popular due to its balance of sour, sweet, and whiskey flavors. It's a classic American drink that continues to thrive in bars today. Whiskey, lemon juice, sugar syrup, egg white 9.𝐁𝐋𝐎𝐎𝐃𝐘 𝐌𝐀𝐑𝐘 𝗛𝗶𝘀𝘁𝗼𝗿𝘆: The Bloody Mary is widely attributed to bartender Fernand Petiot, who created it in 1921 at the King Cole Bar in New York’s St. Regis Hotel. The drink became a popular brunch cocktail. Vodka, tomato juice, lemon juice, Worcestershire sauce, hot sauce, celery, and garnish. 10.𝐂𝐎𝐒𝐌𝐎𝐏𝐎𝐋𝐈𝐓𝐀𝐍 𝗛𝗶𝘀𝘁𝗼𝗿𝘆: The Cosmopolitan, or "Cosmo," became iconic in the late 1990s, largely thanks to *Sex and the City*. While its exact origin is debated, it’s believed to have been first crafted in the 1980s by bartender Toby Cecchini. Vodka, triple sec, cranberry juice, lime juice.

Is the rise of canned cocktails a threat or an opportunity for traditional spirits? 🍸🤔 Canned cocktails, born from the wave of hard seltzers like White Claw, are now shaking up the beverage industry. 🌊 The evolution towards premium, spirit-based options signals a major shift in consumer preferences - one that’s driven by the dual demand for convenience and quality. But with this shift comes a pressing question: Do these ready-to-drink (RTD) cocktails complement the premiumization trend, or do they pose a risk to traditional spirits? 👈 On one hand... High-quality, pre-mixed cocktails in a can offer a tantalizing alternative for consumers who might otherwise go for lower-priced options. These RTD cocktails bring the bar experience home, catering to the rising demand for premium experiences without compromising on convenience. This presents a golden opportunity for brands to reach new audiences and retain those thinking of trading down. 👉 But on the other hand... The surge in these convenient, often lower-priced options could lead some consumers to skip traditional premium spirits altogether, potentially disrupting the market. As category lines blur, brands face a clear challenge: How do you maintain the allure of premium spirits while embracing the convenience trend? 💡 The answer? It might lie in how brands position their RTD offerings. By focusing on the quality, craftsmanship, and unique flavor profiles that define their premium spirits, brands can tell a story where canned cocktails aren't just a substitute but a complement to the broader premiumization movement. Leveraging data-driven insights to target specific consumer segments can further ensure these products enhance, rather than erode, the premium spirit market. The rise of spirit-based canned cocktails isn’t just a passing trend. Brands that adapt to this shift while staying true to their premium roots will be best positioned to thrive in this new landscape.

Booze in 2024: What to Expect The world of cocktails and spirits is always evolving, and 2024 promises to be a year of exciting changes. From new trends in consumer preferences to a wider variety of spirits on the market, here's what you can expect to see in the coming year: - Asian Spirits Take Over: Soju, shochu, and baijiu are the new stars, especially with younger drinkers. -Mocktails Go Mainstream: Non-alcoholic spirits hit the big time, with dedicated shops and even boozier "mid-strength" options. -Coffee Gets Cocktail Chic: Coffee cocktails are evolving beyond the Espresso Martini, offering unique flavor twists on brunch menus. -Gen Z Drinks Responsibly: This socially conscious generation seeks out sustainable and ethical spirits brands. World Whisky Widens: Get ready for exciting new expressions from South America and beyond! Places like South America, with its unique casks and innovative approaches, are producing exciting new expressions that are sure to tantalize whisky enthusiasts. Look for a wider variety of world whiskies to hit the US market this year. So, whether you're a seasoned spirit aficionado or just starting to explore the world of cocktails, 2024 promises to be a year of exciting discoveries. Get ready to embrace new flavors, support sustainable brands, and enjoy the ever-evolving world of drinks!

Outstanding Insights from Bacardi 6th Annual Cocktail Trends Report! This article from The Spirits Business dives into fascinating global and domestic beverage trends, featuring expert commentary from Jacob Briars, Global Advocacy Director at Bacardi. Here are some highlights that caught my attention: 📊 Top 5 Bar Calls for 2025 (Globally): 1️⃣ Mojito 2️⃣ Margarita 3️⃣ Spritz 4️⃣ Piña Colada 5️⃣ Gin & Tonic The Rise of the Spritz: According to Bacardi’s Global Consumer Survey, the Spritz is redefining social drinking, particularly in Europe🌍. 77% of Italian respondents choose it over Champagne. 49% in Germany and 41% in Spain agree. “The Spritz has become a drink category rather than just a recipe… Two years ago, it wasn’t even in the top 20 drinks!” 🕓 Jacob Briars also noted the shift toward lower-alcohol options like the Spritz as consumers socialize earlier, often starting around 3 PM instead of the traditional 5 PM. 📈 Emerging Trends: Alcohol-free ‘spirits’ are growing in interest, ranking third for bartenders behind Tequila and mezcal. Coffee/espresso flavors are surging, with bartenders picking them as the leading flavor trend for cocktails. 🍸☕Espresso Martini and 🍹Paloma: The Espresso Martini, exported from the UK, Australia, and New Zealand, is expected to dominate in the US, where bartenders anticipate it being the drink of the year. Meanwhile, the Paloma is set to become the next big Tequila-based cocktail. Bacardi is doubling down on its rise, investing in “Paloma Weeks” to drive interest globally. What's your BIG cocktail bet for 2025?! #trends #2025