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Ingredient Spotlight: Get to Know the Spirits Used in Cocktails Spirits, also known as liquors, make for the base ingredient in most cocktail blends. They are supposed to have a neutral flavor profile and are used to add a boozy kick to the mix. If you know a little about cocktails, you’ll know that the base typically consists of distilled liquors such as vodka, whiskey, tequila, brandy, gin, rum, etc. These are the top choice in spirits and are always stocked in bars all around the world. If you’ve got an exquisite bottle of liquor sitting at home but don’t know what to do with it, try some of our favorite recipes. - Vodka Cocktails: Espresso Martini, Vodkatini, Black Russian, Milano, Vodka Sour, Kangaroo - Gin Cocktails: Negroni Cocktail, Dry Martini, Coffee Sour, Income Tax Cocktail, Clover Leaf - Whiskey Cocktails: Manhattan, Whiskey Sour, Mint Julep, Old Fashioned, Scotch Sour, Scotch Negroni, Highlander, Dreamsicle - Rum Cocktails: Daiquiri, Mojito Cocktail, Casablanca, Sloppy Joe, Mint Daiquiri - Brandy Cocktails: Cognac Julep, Brandy Sour, Brandy Manhattan, Sidecar, Pierre Collins, Hot Toddy - Tequila Cocktails: Margarita, Picador, Tequila Sour, Mexican Manhattan, Tequila Sunset, Tequila’tini, Rosita Don’t have the right glassware for serving cocktails? Start your collection with a versatile set of go-to pieces like these round cups and goblet-style glasses. Then keep adding as you go! #CocktailIngredients #CocktailCreations #DrinkInspiration #MixologyMagic #BartenderEssentials #CraftingCocktails #CocktailCulture #CocktailHour #CocktailInspo #DrinkIdeas

𝑻𝒉𝒆 𝑴𝒂𝒓𝒕𝒊𝒏𝒊 Martini is a classic cocktail made with gin and vermouth, typically garnished with an olive or a twist of lemon. The exact origins of the martini are a bit debated, but it's believed to have evolved from a drink called the Martinez, which was popular in the 19th century. Over time, the martini became a symbol of sophistication and class, especially with the iconic "shaken, not stirred" line popularized by James Bond. It's a timeless drink that has definitely made its mark in cocktail culture! The olive garnish in a martini is said to have originated during the Prohibition era in the United States? Bartenders would add olives to mask the smell of alcohol in the cocktail, so customers could discreetly enjoy their drinks without drawing too much attention to the fact that they were consuming alcohol. It's a quirky little piece of history tied to this iconic cocktail! There are several famous variations of the classic martini. One popular variation is the "Vodka Martini," which substitutes gin with vodka. Another well-known variation is the "Dirty Martini," which includes olive brine or olive juice, giving the cocktail a slightly salty flavor. Additionally, the "Gibson Martini" is garnished with a pickled onion instead of an olive or lemon twist. 𝐈𝐧𝐠𝐫𝐞𝐝𝐢𝐞𝐧𝐭𝐬 2 oz London Dry Gin ¼ - ½ oz Dry Vermouth 2 Dashes Orange Bitters (Optional) 3 Olives 𝐈𝐧𝐬𝐭𝐫𝐮𝐜𝐭𝐢𝐨𝐧𝐬 Add cold, large cube ice to a stirring glass Add the gin, vermouth and bitters Stir for at least 20 seconds Strain into a chilled cocktail coupe or martini glass Garnish with 3 olives on a pick

We love cocktails, but there are so many out there that, sometimes, it's hard to keep up. To make things a little more digestible for you, Here are the main styles you'll usually come across: ▪️ Highballs. Simple and refreshing, these are made by mixing a base spirit with a larger proportion of a non-alcoholic mixer. Gin & tonics and mojitos are two popular highball cocktail examples. ▪️ Lowballs/old fashioneds. These spirit-forward cocktails highlight the base spirit, often with a touch of sugar, bitters, and a citrus twist. Little or no mixer is used. The old fashioned and the sazerac are two examples of this style. ▪️ Sours. These cocktails deliver a balance of sweet and sour flavours, using a base spirit, lemon or lime juice, and a sweetener. Examples include the whiskey sour and the margarita. ▪️ Martinis. These elegant, strong cocktails are typically made with gin or vodka and vermouth, garnished with an olive or a lemon twist. The classic martini is the best example of this, although non-traditional versions such as the appletini and the espresso martini have grown in popularity over the years. ▪️ Tiki cocktails. Exotic and fruity, tiki cocktails often feature and mix of rum and tropical juices, topped with extravagant garnishes. The piña colada is arguably the quintessential tiki cocktail. ▪️ Fizzes. These light and frothy cocktails mix a base spirit with citrus, sugar, and sparkling water, often with an egg white for a creamy texture. The best know fizz cocktail is probably the gin fizz. Cheers to exploring new flavours and finding your favourite cocktail! 🍹

Know your Spirit with Cocktails of Tomorrow 🥃 Whiskey, often referred to as the “water of life”, ranges from the smoky scotches to the sweet caramel notes of bourbons, offering an unparalleled sensory experience. The essence of whiskey is shaped by factors such as the grain mash, fermentation process, distillation techniques, and ageing in barrels. One of the most intriguing aspects of whiskey is its ability to appeal to a wide range of palates. Whiskey comes in many flavours to suit different preferences. Some are bold with spices, oak, and fruit or vanilla hints. Others are smoother, with subtle notes of honey, nuts, and floral tones. Renowned for its versatility, whiskey serves as a cornerstone ingredient in countless classic and contemporary cocktails. Mixologists appreciate the spirits ability to add depth, character, and a distinctive edge to cocktails, elevating the drinking experience with each sip. Whether blended with bitters and a bit of sugar or paired with citrus, herbs, or other liqueurs, whiskey’s unique flavour profile makes cocktails enjoyable and memorable Did you know? “Whiskey” with an “e” is used in the United States and Ireland, while “whisky” without the “e” is more common in Scotland, Canada, and Japan. Despite the spelling difference, they both refer to the same spirit, reflecting each country’s tradition or style of production.

Vodka, The Timeless Spirit In the world of spirits, trends come and go, but some classics stand the test of time. Vodka is one such spirit. Often overshadowed by the more trendy gins and whiskeys of recent years, vodka remains a versatile and beloved staple in both casual and sophisticated drinking cultures. One of vodka's greatest strengths is its versatility. Unlike many other spirits, vodka is designed to be neutral in flavor, allowing it to blend seamlessly with a wide variety of ingredients. Whether you're mixing up a classic cocktail like a Bloody Mary or a Cosmopolitan, or experimenting with new, innovative concoctions, vodka provides a perfect base that enhances other flavors without overpowering them. From small artisanal distilleries to established brands, there is a renewed focus on craftsmanship and quality. High-end vodkas now emphasize unique distillation processes and premium ingredients, resulting in spirits that are smooth, refined, and often enjoyed neat or on the rocks. This emphasis on quality has helped vodka regain respect among connoisseurs and casual drinkers alike. Beyond the bar, vodka has made a name for itself in the culinary world. Chefs use it in recipes to enhance flavors without adding unwanted tastes. From vodka sauces to decadent desserts, this spirit is a secret weapon in the kitchen. Its ability to extract flavors makes it a popular choice for infusions, providing a creative way to add a unique twist to dishes and drinks alike. As we continue to see the evolution of the spirits industry, it's clear that vodka remains an essential and enduring part of the landscape. Its versatility, quality, and universal appeal ensure that vodka will never be counted out.

CGA by NIQ’s Global Cocktail report 2024 highlights that the Mojito (40%) was the world’s preferred cocktail choice with Margarita ranking second at 32%. Tequila and coffee cocktails are growing in popularity with cocktails now being the fourth most-consumed category in the global on-trade.

I'm back from the BCB - the global celebration of the exciting and engaging category spirits are - and I tried some fantastic cocktails! Be it alcoholic or NoLo cocktails are the best way for bartenders to excite you and for the brands to bring the unique taste of their spirits and the perfect pairings. Once again, I tried some really exciting combinations, with a Tequila-based watermelon drink being my absolute favourite. If you have business in the On Premise - regardless of whether you are in the spirits category or now - you can't afford to miss-out on the "Rise of the Cocktails"! Our new report based on insights from 38 markets comes to unlock insights for the category and look at how trends are developing. Check out the article below, and feel free to reach out with any questions. #Cocktails #CGAbyNIQ #OnPremise #HoReCa #OnTrade #Insights #Trends

🍹🍻 The Ultimate Alcohol Cheat Sheet! 🍷🥃 1. 🍸 Gin: Discover the world of botanical brilliance with the elegant and versatile gin. Perfect for crafting classic cocktails like martinis and gin and tonics. 2. 🍺 Beer: From lagers to ales, dive into the rich diversity of beers. Explore the craft beer scene and find the perfect brew to match your taste. 3. 🥃 Whiskey: Embrace the sophistication of whiskey. Whether you prefer Scotch, Bourbon, or Rye, unlock the secrets to savoring this timeless spirit. 4. 🍷 Red Wine: Delve into the velvety world of red wine. Learn about varietals, pairings, and how to appreciate the complex flavors in every glass. 5. 🥂 Tequila: Spice up your life with tequila! Discover the agave-based spirit's unique characteristics and master the art of crafting the perfect margarita. 6. 🍹 Rum: Set sail for tropical flavors with rum. Tiki drinks, mojitos, or spiced rum, there's a world of rum-based cocktails waiting for you. 7. 🍊 Breezer: Add a fruity twist to your evening with breezers. Learn about these easy-to-enjoy beverages and find your favorite flavor. 8. 🍸 Vodka: Explore the pristine clarity of vodka. From classic martinis to trendy flavored varieties, vodka is a versatile canvas for mixology. 9. 🥃 Jägermeister: Unleash your adventurous side with Jägermeister. Discover its bold complexity and the unique cocktails it can create. 🚨Disclaimer: Optimum Wellness does not endorse or promote the consumption of alcohol. However, acknowledging its social reality, we present this infographic to empower those who choose to drink with information to make smarter, informed choices. 🍷🍺 Always prioritize your health and wellbeing, and remember to drink responsibly. #OptimumWellness #OptimumWellnessAcademy#DrinkSmart #CalorieCount #HealthAwareness

Campari cocktails can be dark and mysterious, like the Negroni Sbagliato, or a Campari mixed drink can be sweet and refreshing like the Bicicletta. Whatever you like in a cocktail, there’s a Campari cocktail recipe for you on this list. https://ow.ly/ohUB50Tk23T

Exploring the Versatility of the Martini Welcome to the fascinating world of the Martini, a cocktail that symbolizes sophistication and taste. Our guide delves into 10 popular Martini types, each with its unique flavors, ingredients, and recipes. From the traditional gin and dry vermouth blend to inventive variations like the Espresso Martini and the Dirty Martini, the Martini's adaptability is unparalleled. A Journey Through Flavors - Classic vs. Dry Martini: Discover the crisp, herbal complexity of gin in its nearly pure form. - Dirty Martini: A savory twist with olive brine, perfect for olive enthusiasts. - Espresso Martini: A modern classic that marries coffee and cocktails for a creamy, rich experience. - Vodka Martini: A smoother, more neutral take on the classic, highlighting the elegance of simplicity. Conclusion The Martini continues to enchant with its myriad flavors, proving that the perfect Martini is the one that resonates with your personal taste. Whether you prefer the savory depth of a Dirty Martini or the sweet allure of a Martini with Chambord, there's a Martini masterpiece for everyone. Explore these ten Martini variations and find your favorite. The Martini's charm lies in its versatility, inviting you to discover the perfect sophisticated sip that speaks to you. https://lnkd.in/gTU7UQPW