The Kitchen Community’s Post

Some great insights shared today by The Spirits Business from the Global Cocktail Report 2024 (CGA by NIQ). 💡 Cocktails are now the fourth most-consumed category in the global on-trade. 💡 Tequila and agave spirits were highlighted for their popularity with the Margarita and Tequila Sunrise seeing year-on-year growth. 💡 Espresso Martinis have increased by two percentage points from 13% to 15%, with cocktails with a coffee flavour rising from 19% to 22% over the past year. 💡 Beyond the type of cocktail alone, other factors influencing cocktail drinker decisions include good value (43% surveyed had a preference for this), high quality (41%) and a sense of premiumness (23%). Full article here: https://brnw.ch/21wNQsb

RTDs and Canned Cocktails are on fire- they're redefining how we enjoy our favorite drinks. But what exactly are consumers reaching for in this booming category? Let's dive in... **ESPRESSO/COFFEE COCKTAILS** Is it the bold flavor, or perhaps a nod to the energy we once sought in Vodka-Red Bull? According to NielsenIQ's CGA Cocktail Sales Tracker, Espresso Martini orders surged by over 50% by the end of Q3 2023, and Espresso Martini RTDs were up 252% in dollar sales YoY at the end of 2023. Between these 2 articles, let’s tip our cap to Tribini Espresso Martinis, Après Hours, and Pabst Brewing Company (Hard Coffee). + Honorable mention to Snapchill for obtaining authorization to apply their patented technology (for flavorfully brewing & packaging coffee) to BevAlc products. **FAMILIARITY & CONVENIENCE** Sometimes, it’s not about the most complex concoction but rather the reliable classics that consumers can enjoy with ease. Cheers to the recognized Mimosas (Mayne & Co. and Ohza), G&Ts (You & Yours Distilling Co. and Cutwater/AB InBev), Vodka Gimlet (Post Meridiem Spirit Company), Old Fashioned (OTR: On the Rocks Premium Cocktails + Suntory Global Spirits) Sparkling Paloma (Two Chicks Cocktails), Spritzes (Saint Spritz, Campari Group, Sazerac Company), and Tequila-Soda variations (Ranch Rider Spirits Co. and Onda). Not to mention the "adult versions" of nostalgic favorites like Molson Coors Beverage Company's Arnold Palmer Spiked, and Goodwell Brands ( Dirty Shirley and Country Luau ). **MODERATION, SESSIONABILITY, & “BETTER-FOR-YOU”** Today’s consumers are embracing moderation, and smaller format RTDs are leading here for it. Tip Top Proper Cocktails (100ml can), Golden Rule Spirits (100ml can), and OM (200ml can). Shout out to Spirited Hive for using honey as a sweetener in their all-natural cocktails. **SHAREABILITY** RTS (Ready-To-Serve) cocktails are sold in larger format bottles (750ml) for a more upscale vibe. Pour some of these into a glass over a big rock- Via Carota Craft Cocktails, The Family Jones Distillery's Early Grey Negroni, The Cooper Spirits Company's Hochstadter's Slow & Low Old Fashioned, Hercules Mulligan Co., and Fabrizia Spirits LLC's Limoncello Spritz. For expertise in recruitment and hiring within the #wine & #spirits industry, reach out to me and the Protis Global team. *If you are a candidate, please visit: https://lnkd.in/gSrR7MKT Delish- https://lnkd.in/ejkP5Uaq SevenFifty Daily- https://lnkd.in/eSR_NjUj

CGA by NIQ’s Global Cocktail report 2024 highlights that the Mojito (40%) was the world’s preferred cocktail choice with Margarita ranking second at 32%. Tequila and coffee cocktails are growing in popularity with cocktails now being the fourth most-consumed category in the global on-trade.

I'm back from the BCB - the global celebration of the exciting and engaging category spirits are - and I tried some fantastic cocktails! Be it alcoholic or NoLo cocktails are the best way for bartenders to excite you and for the brands to bring the unique taste of their spirits and the perfect pairings. Once again, I tried some really exciting combinations, with a Tequila-based watermelon drink being my absolute favourite. If you have business in the On Premise - regardless of whether you are in the spirits category or now - you can't afford to miss-out on the "Rise of the Cocktails"! Our new report based on insights from 38 markets comes to unlock insights for the category and look at how trends are developing. Check out the article below, and feel free to reach out with any questions. #Cocktails #CGAbyNIQ #OnPremise #HoReCa #OnTrade #Insights #Trends

Is the rise of canned cocktails a threat or an opportunity for traditional spirits? 🍸🤔 Canned cocktails, born from the wave of hard seltzers like White Claw, are now shaking up the beverage industry. 🌊 The evolution towards premium, spirit-based options signals a major shift in consumer preferences - one that’s driven by the dual demand for convenience and quality. But with this shift comes a pressing question: Do these ready-to-drink (RTD) cocktails complement the premiumization trend, or do they pose a risk to traditional spirits? 👈 On one hand... High-quality, pre-mixed cocktails in a can offer a tantalizing alternative for consumers who might otherwise go for lower-priced options. These RTD cocktails bring the bar experience home, catering to the rising demand for premium experiences without compromising on convenience. This presents a golden opportunity for brands to reach new audiences and retain those thinking of trading down. 👉 But on the other hand... The surge in these convenient, often lower-priced options could lead some consumers to skip traditional premium spirits altogether, potentially disrupting the market. As category lines blur, brands face a clear challenge: How do you maintain the allure of premium spirits while embracing the convenience trend? 💡 The answer? It might lie in how brands position their RTD offerings. By focusing on the quality, craftsmanship, and unique flavor profiles that define their premium spirits, brands can tell a story where canned cocktails aren't just a substitute but a complement to the broader premiumization movement. Leveraging data-driven insights to target specific consumer segments can further ensure these products enhance, rather than erode, the premium spirit market. The rise of spirit-based canned cocktails isn’t just a passing trend. Brands that adapt to this shift while staying true to their premium roots will be best positioned to thrive in this new landscape.

Outstanding Insights from Bacardi 6th Annual Cocktail Trends Report! This article from The Spirits Business dives into fascinating global and domestic beverage trends, featuring expert commentary from Jacob Briars, Global Advocacy Director at Bacardi. Here are some highlights that caught my attention: 📊 Top 5 Bar Calls for 2025 (Globally): 1️⃣ Mojito 2️⃣ Margarita 3️⃣ Spritz 4️⃣ Piña Colada 5️⃣ Gin & Tonic The Rise of the Spritz: According to Bacardi’s Global Consumer Survey, the Spritz is redefining social drinking, particularly in Europe🌍. 77% of Italian respondents choose it over Champagne. 49% in Germany and 41% in Spain agree. “The Spritz has become a drink category rather than just a recipe… Two years ago, it wasn’t even in the top 20 drinks!” 🕓 Jacob Briars also noted the shift toward lower-alcohol options like the Spritz as consumers socialize earlier, often starting around 3 PM instead of the traditional 5 PM. 📈 Emerging Trends: Alcohol-free ‘spirits’ are growing in interest, ranking third for bartenders behind Tequila and mezcal. Coffee/espresso flavors are surging, with bartenders picking them as the leading flavor trend for cocktails. 🍸☕Espresso Martini and 🍹Paloma: The Espresso Martini, exported from the UK, Australia, and New Zealand, is expected to dominate in the US, where bartenders anticipate it being the drink of the year. Meanwhile, the Paloma is set to become the next big Tequila-based cocktail. Bacardi is doubling down on its rise, investing in “Paloma Weeks” to drive interest globally. What's your BIG cocktail bet for 2025?! #trends #2025

Campari is a bitter aperitif (amaro) from Italy, but this complex drink is an Italian aperitivo that is much more. At the end of this article, we have some information about what Campari is exactly and how to drink Campari. https://ow.ly/mlyU50U3VnX

Campari is a bitter aperitif (amaro) from Italy, but this complex drink is an Italian aperitivo that is much more. At the end of this article, we have some information about what Campari is exactly and how to drink Campari. https://ow.ly/xqEi50R5qQZ

We love cocktails, but there are so many out there that, sometimes, it's hard to keep up. To make things a little more digestible for you, Here are the main styles you'll usually come across: ▪️ Highballs. Simple and refreshing, these are made by mixing a base spirit with a larger proportion of a non-alcoholic mixer. Gin & tonics and mojitos are two popular highball cocktail examples. ▪️ Lowballs/old fashioneds. These spirit-forward cocktails highlight the base spirit, often with a touch of sugar, bitters, and a citrus twist. Little or no mixer is used. The old fashioned and the sazerac are two examples of this style. ▪️ Sours. These cocktails deliver a balance of sweet and sour flavours, using a base spirit, lemon or lime juice, and a sweetener. Examples include the whiskey sour and the margarita. ▪️ Martinis. These elegant, strong cocktails are typically made with gin or vodka and vermouth, garnished with an olive or a lemon twist. The classic martini is the best example of this, although non-traditional versions such as the appletini and the espresso martini have grown in popularity over the years. ▪️ Tiki cocktails. Exotic and fruity, tiki cocktails often feature and mix of rum and tropical juices, topped with extravagant garnishes. The piña colada is arguably the quintessential tiki cocktail. ▪️ Fizzes. These light and frothy cocktails mix a base spirit with citrus, sugar, and sparkling water, often with an egg white for a creamy texture. The best know fizz cocktail is probably the gin fizz. Cheers to exploring new flavours and finding your favourite cocktail! 🍹

𝙍𝙏𝘿 𝙘𝙤𝙘𝙠𝙩𝙖𝙞𝙡𝙨, 𝙧𝙪𝙢, 𝙖𝙣𝙙 𝙩𝙚𝙦𝙪𝙞𝙡𝙖 𝙨𝙚𝙩 𝙩𝙤 𝙙𝙤𝙢𝙞𝙣𝙖𝙩𝙚 𝙨𝙥𝙞𝙧𝙞𝙩𝙨 𝙢𝙖𝙧𝙠𝙚𝙩: 😎 Ready-to-drink (RTD) cocktails, rum and tequila are set to dominate the spirits market, according to new research. A survey of founders of UK independent beverage companies, by rum brand The Duppy Share in collaboration with CGA by NIQ, showed RTD cocktails, in particular, have garnered attention, with 52% of respondents forecasting “fast growth”, the largest across all formats. In terms of spirits, rum and tequila are the only categories that experienced growth in 2023 and are forecast to continue their upward trajectory, according to the companies surveyed, particularly as consumer interest shifts away from gin, which experienced a 14% decrease in sales last year. However, mirroring the trend seen in the US, agave spirits continue to gain momentum. This category saw a 4% increase in sales in 2023. Looking ahead, agave spirits are expected to maintain a steady growth trajectory, with a projected annual growth rate of 2% from 2023 to 2028. This is reflected in rum, showing a 2% growth in 2023, and forecasting a steady growth in the coming years from its larger base volume. FUNKIN COCKTAILS | B Corp™ MOTH Drinks - B Corp™ Liberation Cocktails