Venkataraman Subramanyan’s Post

Success isn’t just about hiring great talent—it’s about building an environment where your best people want to stay and thrive. Yet, for many companies, that’s easier said than done. As we approach 2025, sales leaders are at a crossroads. The priority is no longer simply managing attrition—it’s mastering retention. So today, I'll share 5 keys to retain your top sales talent in 2025: 1. Clarify their 'Why' Retention begins with a clear understanding of the 'why' for each member of your team. Why are they in your team/ organization? Connect the dots between their purpose and role. When team members see alignment between their vision and their work, they stay committed. 2. Coach their 'How' When you transition between fiscal years, you need to showcase greater growth, in some cases between 15 to 30% growth rate. Your role is to discover how your team members plan to bridge the gap between their performance last year and this year’s expectations. That’s possible through your powerful coaching conversations. 3. Trust the 'What' No one likes a micromanager breathing down their neck. Move from daily standups to weekly sync conversations and bi-weekly one-on-ones with key stakeholders. Give them space to operate independently - this unleashes creativity and strengths. 4. Invest in their development Identify inflection points where they can grow through courses, training, or mentorship programs. When you care for your people, they reciprocate by caring for you. 5. Expand their network Provide your people the exposure and the network to become greater versions of themselves. Possibilities for the future is what will capture their attention, leading to better retention within your organization. Remember - retention isn't just about keeping people. It's about creating an environment where they want to stay, commit, and grow. *** I’m Venkat and it is my privilege to share daily insights for sales excellence. Want to get them delivered to your email every week? Check the comments below for the link.

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