Varun Gupta’s Post

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CEO @ Atmax Technologies || MBA@XLRI || Fueling Business Growth with a Powerful Incentive Automation Tech with Real time Insights

Exactly 4 years ago, we were emerging from the 1st wave of COVID. I recall being part of a webinar with the Indian School of Business Hyderabad on #Sales #Incentives. In that session, I highlighted key insights on the future direction of organizations in the coming decade: - Bigger push in shifting towards system-dependent processes over person-dependent ones, leading to a significant surge in IT investments. - A heightened focus on enhancing employee productivity, prompting the widespread adoption of performance management systems by mid-size and large companies. - Emphasizing the automation of sales processes post the 2020 COVID-induced slowdown, aimed at incentivizing sales teams and driving organizational sales. I emphasized the critical role of system of records like #CRM, #DMS, #LMS, in addition to sales #performance management tools such as #incentive automation and #skill enhancement tools. But my recent discussions with #CTOs and #CSOs in India reveal that many companies are still grappling with managing system of records, highlighting an area that demands immediate attention and transformation. Raghu Bommaraju Aarti Chandra Atmax Technologies

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