I really like this post from Shreyas Doshi. If talking to customers was all it took to build successful products, why doesn’t everyone who does it succeed? In my experience, talking to customers gives people the opportunity to build something successful, but it’s not sufficient on its own. Internal support, great execution, effective marketing, and a million other things have to align to create a winning product. Also, one thing I think people miss is that PMs and founders aren’t the only people talking to customers regularly. Customer support, account managers, and account executives all have their relationships with customers and can amplify a small product team’s ability to learn and act quickly.
Consider this: if “talk to customers” is the biggest secret to product success, then why aren’t more products successful? Why are so many hardworking founders unsuccessful? What explains PMs who’ve been talking to customers 5 times a week for years, without ever making products that win? And as you consider your hypotheses here, see if you can spot any internal dogmas that might be pushing you towards high conviction on a specific point of view that happens to align with what you‘ve been doing all along.