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Are we sacrificing Game Quality for higher profits? According to a report by Market Research Future® (MRFR), the global in-game advertising market is projected to experience astounding growth of 9.10% annually from 2024 to 2029, potentially reaching $169.40 billion by 2029. But let’s pause for a moment: ▪▪ Is this truly progress in the industry, or is it a warning sign for gamers? ▪▪ Is it fair that we pay for a game only to be bombarded with ads? With every ad, there’s a danger of transforming our beloved games into mere marketing platforms, threatening the creativity and artistry that define gaming in the race for revenue. What are your thoughts? Leave your comments below ↓ #gaming #advertising #gameindustry #quality #mobilegaming #videogames #gamedev #ads

Video game developer EA is rolling out in-game advertisements into some of its most popular titles like College Football 25 🎮 Earlier this year, EA CEO Andrew Wilson said they were looking into integrating ads into games as a "meaningful driver of growth" In-game ads for Discover recently started showing up in College Football 25, and in my opinion actually added to the experience. In the game, the on-screen "Impact Players" graphic features a Discover logo, just like you'd see on a real life college football broadcast. I think there are opportunities to advertise in non-invasive ways like this in other EA titles, especially The Sims. In The Sims, you could do a product placement deal where your Sim could order DoorDash or Crumbl cookies or something like that and it would not feel totally out of place. Product placement is not new to video games, and if done right, can be a win-win-win for the advertiser, developer, and gamer. #advertising #marketing #gaming

Episode 3: The Perception Spectrum™ applied to In-Game Advertising. 🎮🚀 Today, Mateusz Owi Owsiany and I take a deep dive into examples of in-game advertising that differentiate brands in today’s crowded marketplace. Watch the full episode here— https://lnkd.in/gsVc666B I had a great time at IAB PlayFronts last week, excited to see this industry’s progression. #advertising #gaming #research

Mobile game #UA & Ad monetization have faced many #challenges and changes in early 2024. Find here 's report gathering #insights and findings from experts about the main challenges for mobile #games UA and Ad #monetization 👉 https://lnkd.in/eSQ9-V59

Ready Player One. Our State of AAA Game Advertising report had landed! What were the largest PC/Console game launches for each quarter in ‘23? What were the top trends in game marketing? We drilled down into timing, channels, positioning, and spend with games from: 🎮 Activision Blizzard 🎮 Warner Bros. Games 🎮 Bethesda Game Studios 🎮 Epic Games 🎮 Electronic Arts (EA) 🕹️ and more… Take a ride through strategy and ad messaging from #HogwartsLegacy, to the brand partnerships with Xbox Game Studios Publishing and Target for the highly anticipated #Starfield, to the darkness of #DiabloIV and it’s $666M in sales for the first 5 days - one "hell" of a number if you ask us. And we’ve only scratched the surface. You want to play? Download the report here: https://bit.ly/3XmplbW #MobileGames #MobileApps #CompetitiveIntelligence

🚀 Marketing Insights into Top SLG Advertisers 🚀 In the following video, we will analyze the hot ad creatives for three top SLG games: Last War - A hit game that successfully combines traditional mini-games with the main game. Whiteout Survival - This game has topped the global revenue charts multiple times. Top Heroes - Initially featured light RPG gameplay similar to mercenaries. Later, SLG elements were added, making it a successful example of combining mini-games. 📊 To learn more about advertising insights for SLGs, please download the report produced by SocialPeta Ltd. (Download link is in the comments) #SLG #AdCreatives #MobileGames #SocialPeta

🛍️ New data from Mistplay looks at consumers’ discretionary spending, providing insights into consumer spending habits. 📊 According to a discretionary spending index compiled by Mistplay from a qualitative survey of its users, mobile games rank #8 among consumer spending priorities for personal enjoyment, behind expenditures on dining, personal care, and streaming media. 🏷️ 20.3% of respondents indicated they would be looking to spend on discounted or on-sale items within mobile games. 📖 Read our latest blog, linked in the comments for more consumer spending insights. #datainsights #dataanalytics #mobilegaming #gaming

IAB released Creative Guidelines and Best Practices in Advertising in Gaming! 🎮 As inStreamly, we were involved in the creation of this document  [read more 👇] The guidelines include best practices for #gamesadvertising to further enable marketers to tap into the power of this channel, as well as essential guidelines around creativity to ensure effective advertising across various gaming platforms. 👾 Explains how to integrate with gameplay ✨ Talks about placement and interactivity ⚖️ Covers ethical and legal aspects The #inStreamly technology is covered under the interactive overlays part. We enable brands to integrate their campaigns with live-streamed gameplay, making it visually and contextually fit. On the other hand, our branded formats are non-disruptive to viewers. Link to download in a comment! --------------- Found this post interesting? Follow me, Szymon Kubiak for more gaming marketing & strategy tips 🌟 #twitch #gaming #mateverse #livestreaming #gamingmarketing  #MarketersInGaming

🚀 Exciting New Episode Alert! 🎮 We just dropped an exclusive chat with Martins Bratuskins, CEO of Monetizr, on revolutionizing the gaming world with brand engagement! Dive into how Monetizr is transforming in-game advertising, making it a win-win for brands and gamers. 🕹️ 👉 Watch now: https://lnkd.in/dHahurc3 Have thoughts on the future of in-game advertising? Let's discuss below! #Monetizr #InGameAdvertising #GamingRevolution