Tushar Kshirsagar’s Post

Looking to reach Senior Executives? Did you know that over 83% of them have listened to a podcast in the past week? It's no surprise that they over index with News and Sports podcasts. As the leader in News and Sports podcasts, we have loads of case studies and advertiser success stories to share. If you're interested in tapping into the power of podcasting, shoot me an email at [email protected] or message me here. #podcasting #newspodcasts #csuite #csuitemarketing #B2b #sports #sportsmarketing #sportspodcast #sportscontent #newspodcast #Audacy Check out this article to learn more about the podcast listening habits of highly influential executives: https://lnkd.in/gWSrMJYc

It's #InternationalPodcastDay, and we heard you might have some time to kill while on the road. This list of the top freight and logistics podcasts will keep you entertained and informed for, well, as long as you need! What's your favourite industry-related podcast? #FreightPodcasts #LogisticsNews

Video Podcasting: A Passing Trend or the Next Big Thing? In recent years, a boom in the podcasting industry has fundamentally shifted the way we consume media. From a niche format to a mainstream storytelling tool, podcasts have redefined engagement. According to the PwC report, Global Entertainment & Media Outlook 2020–2024, India, with its 57.6 million monthly listeners, is already the third-largest podcast listening market in the world, after China and the US. But the question arises: Is video podcasting just a trend, or is it here to stay? In a country where storytelling is deeply ingrained in our culture, visuals add a compelling dimension. A podcast about finance or health becomes far more engaging when supported by charts, animations, or simply the host's candid expressions. Platforms like YouTube, where 70% of India’s video content consumption happens (Statista), have become key drivers of this trend. It’s no surprise that creators are using video podcasts to reach a wider, more diverse audience. Brands are also recognizing the potential. Video podcasts open up new opportunities for collaborations, product placements, and advertisements. However, the shift to video only works when it aligns with the creator’s vision and the audience’s preferences. It’s not about jumping on a trend—it’s about crafting a format that resonates authentically and enhances the core storytelling experience. What do you think—is video podcasting the future, or just an evolution of the art form? Let me know your thoughts! #podcasting #podcastinginIndia #videopodcasting

In all their varied glory, podcasts have enjoyed an unprecedented boost in popularity in recent years. But how do marketers tap into this huge potential to widen their sales and engagement channels? Here's a guide to get started: https://lnkd.in/d__ZqRKQ #podcasts #marketing #sales #customeracquisition #audience #growingaudience #uae #MiddleEast

The definitive #podcast report is now out. Get your copy now!

"In the rapidly evolving digital landscape of the UAE, niche content focused on specific industries and themes provides the ideal circumstances to foster a community of like-minded individuals," writes Tala Mukaddam, Business Lead, Brand & Podcasts at Create Group. #Podcasts #agency #industrylearning

Excited to dive into the world of podcast guesting? 🎙️ Our completely free guide equips you with all the essentials to promote your business and message on podcasts that perfectly align with your goals and values. Let's make your podcast guesting journey a success! 🚀 #PodcastGuest #PodcastBooking #PromoteYourBusiness #PodcastOpportunities #PodcastNetworking #PodcastGuesting #Podcasts #Podcasting

When we started our journey in podcasting, it was a path few understood and even fewer believed in. Today, I’m thrilled to see how far we’ve come. TOI editorial by Prof. Atanu Biswas highlights the power of podcasting in shaping major narratives, like the political discourse in the US. Here’s why this matters—and why podcasting is fast becoming the new “prime-time”: 1. Podcasting is Prime-Time – More than just background noise, podcasts are now essential to idea exchanges and ideological conversations. Why? Because people trust them. The unscripted dialogue creates an authentic connection that builds trust and resonates deeply. 2. A Growing Podcast Listener – With India as the third-largest podcast market, brands have an incredible opportunity to reach audiences in ways traditional media simply can’t. 3. A New-Age Medium for a New-Age Audience – Just as political campaigns use podcasts to target specific voter groups, brands can leverage this platform to reach tailored audiences, from CXOs to young professionals to niche communities. Podcasts bridge the gap between brands and listeners uniquely and effectively. 4. The Future of Brand Engagement – Just as podcasts are reshaping political engagement, they’re also transforming how brands connect with audiences. Now is the time to embrace podcasting as a powerful strategy for creating real connections and driving impact. At HT Smartcast, we are passionate advocates for podcasting. With over 250 shows, 3,000+ hours of content, and 150 million+ downloads, we’re one of India’s largest podcast networks. If you’re a leader or brand looking to harness the #PowerOfPodcast, let’s connect! Farah Rumaney Akanksha Sharma Rohit Kalra sachin sachdeva Anil Machado Vedha Mohan Mohit Kumar #Podcasting #HTSmartcast #FutureOfMedia #BrandEngagement #Innovation

Podcasting is exploding! Have you considered starting one to promote your business? If so, here’s exactly what you’ll need to get started. https://lnkd.in/eimZFAbj #smallbusiness #podcast

What is the state of #podcasting in India? Here are some insights: - 82% of respondents were initially unaware of podcasts, highlighting a significant opportunity for awareness-building efforts. - 78% of consumers discovered podcasts less than a year ago, indicating a recent surge in interest. - Authenticity and vulnerability in podcast conversations are highly valued by listeners, fostering a deeper connection with hosts and content. These are some of the key findings from "The Podcast Pulse", a first-of-its-kind comprehensive report on podcast consumption in India, is set to revolutionise the way we understand this dynamic medium. For a long time, there has been a gap in understanding what the real status of podcasting in India is. Who's listening? Where are they? What else do they like? As a brand manager or advertiser, or a creator or media house, if you've ever wondered about podcasts, get all the answers here. A huge shoutout to the team at Unpac Research and Sheetal Choksi who championed this effort and put together the definitive report. Get your copy here: https://lnkd.in/gmXmtRfq #podcast #research #india #insights #content #media Bingepods (Ideabrew Studios) Agith George Kuruvilla Ashwin Gangakhedkar