Radhika Makker’s Post

Are you passionate about the evolving world of brand podcasts? We want to hear from you! We’re conducting a survey to dive deep into the impact and effectiveness of brand podcasts in India. Your feedback will provide valuable insights into how these podcasts are influencing brands, engaging audiences, and shaping the future of digital marketing. Take the Survey Here: https://lnkd.in/dhDAXr29 Why Participate? Share your experiences and opinions about brand podcasts. Contribute to research that will benefit businesses and podcast creators. Help us identify key trends and best practices in the industry. Survey Highlights: Insights into the impact of brand podcasts on consumer perception. Understanding the effectiveness of different podcast formats and topics. Exploring the role of podcasts in brand building and audience engagement. Your responses are completely confidential and will be used solely for research purposes. We appreciate your time and contribution to this exciting field! Thank you for helping us shape the future of brand podcasts in India! Feel free to share this survey with others who might be interested. The more voices we hear, the clearer the picture we’ll get! #BrandPodcasts #Podcasting #DigitalMarketing #Survey #MarketingTrends #India

AUTHENTICITY is the Key to INNOVATION & LONGEVITY!!!! In every single Podcast Strategy meeting I'm a part of, EVERYONE talks about INNOVATION. And frankly, without innovative ways of Creating, Producing & Marketing Podcasts, yours could get lost in the myriad of podcasts that are produced every week. However, what I don't hear enough of in those meetings is AUTHENTICITY!!! Authenticity of Message, the Brand and Content of Podcast Creations. Which is where I believe true innovation lies. Let me give a quick example.. Your Lived experience is quite frankly unique to you, and so it is my fundamental strategy to Produce Podcasts in a way that ingeniously combines the Authentic Image and lived experience of the Client with whatever their Idea/Vision is for their podcast. This really helps to stand them out of the bunch! As the Saying goes, "Real Recognizes Real"!! In recent years, especially post-covid, many people have naturally gravitated towards Podcasts as their Trusted source for information. And this is mainly because they relate more Authentically with those Podcasts.. From their Set Design, to the Topics and Guests, There's a certain kind of Uncut/Unfiltered Truth and Authenticity that simply makes people now connect more with Podcasts than Traditional Mainstream Media. And so, as Podcast Professionals, it's important that we don't Produce Podcasts which become 'huge ships that take forever to turn'!!! Because after a while, the conventional Set Design, Ambience, Themes, Discussions, Marketing Strategies, etc, most podcasts TYPICALLY have, gets repetitive and honestly Stale over time! So it helps to think outside the box when creating or rebranding Podcasts for today's Digital Market! which is why my biggest question for clients is: "WHAT IS YOUR VISION, YOUR WHY FOR THIS PODCAST?". Their answer to that question usually determines their Set-Design, Choice of Gear, Guest List, Topics for discussion, Marketing Strategy, Brands they collaborate with, and the Style of Audio/Visual Editing their Podcast content will have. That Authenticity is what keeps the Podcast Innovative and quite frankly Trustworthy to the listeners. Do you agree? For Quality Podcast Production and Audio Engineering, Shoot me a message to get you started. #PodcastProduction #PodcastStrategy #AudioEngineering #Podcasting

Learn about some hacks to grow your podcast audience 🎙️ #podcast #growthmarketing #audience #agency

Most people are familiar with the term “podcasting”, but their familiarity and understanding are not the same. So, what is a podcast, exactly? Basically, a podcast is a type of consumable digital media, usually with a targeted focus and audience. Defining a podcast is one thing, but the real excitement comes from realising how it can be leveraged to benefit you or your brand. Podcasts as a medium hold so much untapped potential. So, let’s uncover more about what podcasts are and how they work. Read on: https://lnkd.in/gZK66nDP #podcast #seo #ppcstrategy

Most people are familiar with the term “podcasting”, but their familiarity and understanding are not the same. So, what is a podcast, exactly? Basically, a podcast is a type of consumable digital media, usually with a targeted focus and audience. Defining a podcast is one thing, but the real excitement comes from realising how it can be leveraged to benefit you or your brand. Podcasts as a medium hold so much untapped potential. So, let’s uncover more about what podcasts are and how they work. Read on: https://lnkd.in/ge4KTmDZ #podcast #seo #ppcstrategy

Is your brand exploring the idea of podcasting? My latest blog breaks down how to create and grow a successful podcast that aligns with your brand goals. Learn about the benefits, the steps to get started, and tips to keep your audience engaged. #Podcasting #BrandMarketing #ContentStrategy #DigitalMarketing

Most people are familiar with the term “podcasting”, but their familiarity and understanding are not the same. So, what is a podcast, exactly? Basically, a podcast is a type of consumable digital media, usually with a targeted focus and audience. Defining a podcast is one thing, but the real excitement comes from realising how it can be leveraged to benefit you or your brand. Podcasts as a medium hold so much untapped potential. So, let’s uncover more about what podcasts are and how they work. Read on: https://lnkd.in/g6Z5gw6t #podcast #seo #ppcstrategy

"In the rapidly evolving digital landscape of the UAE, niche content focused on specific industries and themes provides the ideal circumstances to foster a community of like-minded individuals," writes Tala Mukaddam, Business Lead, Brand & Podcasts at Create Group. #Podcasts #agency #industrylearning

Most people are familiar with the term “podcasting”, but their familiarity and understanding are not the same. So, what is a podcast, exactly? Basically, a podcast is a type of consumable digital media, usually with a targeted focus and audience. Defining a podcast is one thing, but the real excitement comes from realising how it can be leveraged to benefit you or your brand. Podcasts as a medium hold so much untapped potential. So, let’s uncover more about what podcasts are and how they work. Read on: https://lnkd.in/gSMeD8qn #podcast #seo #ppcstrategy

Most people are familiar with the term “podcasting”, but their familiarity and understanding are not the same. So, what is a podcast, exactly? Basically, a podcast is a type of consumable digital media, usually with a targeted focus and audience. Defining a podcast is one thing, but the real excitement comes from realising how it can be leveraged to benefit you or your brand. Podcasts as a medium hold so much untapped potential. So, let’s uncover more about what podcasts are and how they work. Read on: https://lnkd.in/gVwwEFjV #podcast #seo #ppcstrategy