👨‍💻Troy Muir👩‍🚀’s Post

BrAnD MarkeTiNG iS eXpEnSiVe. Wrong. Brand marketing without a proper strategy is expensive. Don't hate the game. Hate the poor players.

Marketing is crucial but not before branding baby. Please get to know your brand so you can have something to market. Everything centers around it. Branding is even distinguished down to how you answer the phone when someone calls. Understand this. It’s the first priority!

If you aren’t building a brand, you’re just another choice among many. Marketing isn’t merely about showcasing your product. It’s about crafting a reputation that people recognize and rely on. Without a solid brand, you blend into the crowd, becoming something easily overlooked or swapped out. Think about it—do you want to be just another option, or do you want to create something enduring? The essence of marketing lies in brand building. Without that focus, you risk leaving your business behind.

Bad brand marketing is an exercise in creative consciousness (an embrace of artistic values over strategic reason). Good brand marketing is the result of predictable outputs (a conscious understanding of the thought patterns around the practice itself). At Charley + Company, this is a hill we’ll happily die on.

A brand strategy is a hypothesis about why your marketing will work. It’s the combination of your personality, values, and systems that produce results, along with consideration of your customers and competition, packed into an idea of how to communicate all of that in a way that stands out, distributed consistently over time through multimedia.

Brand marketing isn't always so straightforward. Here are some do's and don'ts for your brand marketing strategy⬆️ ⬆️ ⬆️ Any surprise you? Let us know in the comments

Marketing is nothing but just how you percive that brand

Branding and marketing in a nutshell. People never buy product. People buy people People buy story People buy belief People buy emotions People buy fear People buy desire People buy status People buy experience People buy convenience People never buy product.

I don't believe in brands, Marketing doesn't work for me. Says a guy wearing an Apple watch, and Nike shoes, while sipping a Coke. Sounds funny, right? The truth is, that branding shapes perception, and perception drives decisions. A strong brand doesn’t shout. It whispers into the hearts and minds of its audience. If you're not investing in your brand, you're leaving your business in the shadows. Great marketing isn’t about pushing products; it’s about creating relationships. If you're not seeing results, maybe it’s time to rethink your approach. It could be - ⭕The way your brand looks ⭕The place where you represent yourself ⭕Or maybe your brand needs a different story It’s easy to overlook the importance of branding, but consistent effort is what makes the biggest difference. Whether you’re a small business or an industry giant, your brand is the foundation of trust, loyalty, and success. That’s it for today! 🙂 I hope this helped. P.S. For some reason this post took 4 months, but since I am back now, we’ll have a lot to talk about I swear, so don’t forget to follow me. :) P.S. I am changing my posting time to 5 pm IST for now so I can stay more active.

Branding and marketing: two terms often mixed up, but they play very different roles in business success. Here’s the simple breakdown: Branding is the reason why a consumer would choose you. Marketing is the way you ask them to choose you. Think of branding as the character and story your business embodies—it’s what sets you apart in a crowded market. It’s why customers feel connected to you and what builds trust over time. Marketing, on the other hand, is how you communicate that unique value—the campaigns, the promotions, the channels you use to reach out. Great brands understand the importance of both. A strong brand identity makes marketing more effective, and strategic marketing reinforces and amplifies the brand. Are you giving enough attention to both sides of the equation?