About
I help CEOs, founders, and executive teams to create world class brand experiences and…
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Articles by 👨💻Troy
Contributions
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What do you do if your innovative strategies aren't producing desired business outcomes?
Don’t feel bad. Innovation isn’t easy, if it was most people would be innovative, but they’re not (BTW having it on your LinkedIn bio doesn’t count). Mostly people dramatically overestimate what they’re capable of. Or often their “innovative” idea is add some AI to a toothbrush. The truth is you’ve probably not produced anything of value to your target market, or you’ve failed to make it clear it exists or how to get it. Keep it simple, stop trying to be an “innovator” and just deliver some value in a very public and interesting/ unique way. And you’ll probably be fine. In terms of goals: SMART. I’m not going to explain it because you’re on LinkedIn and should be able to figure that out for yourself.
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What are the most effective digital strategies for improving your organization's bottom line?
Most businesses get this critical step wrong. A good marketing objective is: - Not about tactics - Not about the final revenue target either - Steers you away from dark-patterns or shifty numbers ‘gaming’ - Provides clarity about where the problems or opportunities exist in your marketing Steps to get there: 1. Complete an analysis of your existing and unique product purchase funnel 2. Identify exactly where the leaks or issues exist 3. Create an objective to improve that stage in the funnel. It must be specific, measurable, realistic and time-bound. For example “Increase the proportion customers convert from trial sign-ups to pro memberships from 30% to 40% by December 31st 2024.”
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What are the most effective delegation strategies for Marketing Operations?
In my experience making case studies, tear-downs and “show and tell” mandatory agenda items in regular team meetings brings external thinking and innovation into the day to day discussions. Furthermore, sharing your own lessons and failures, and what you took from it shows a vulnerability as well as permission, or even expectation that this team tries things and every innovation and trial is either a win or an important lesson.
Activity
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I really tried not to pile on and post about this. But, has any luxury brand been so ridiculed at its launch and then gone onto being a success?…
I really tried not to pile on and post about this. But, has any luxury brand been so ridiculed at its launch and then gone onto being a success?…
Liked by 👨💻Troy Muir👩🚀
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With the energy from our incredible Movember Community, I’ve … ⛰️ Conquered (I use that word extremely loosely) the Point to Pinnacle ½ Marathon…
With the energy from our incredible Movember Community, I’ve … ⛰️ Conquered (I use that word extremely loosely) the Point to Pinnacle ½ Marathon…
Liked by 👨💻Troy Muir👩🚀
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The Flanno 5k - The 8th Edition I'm grateful for the crew that turned out across 11 locations globally to support the 8th edition of the Flanno 5k.…
The Flanno 5k - The 8th Edition I'm grateful for the crew that turned out across 11 locations globally to support the 8th edition of the Flanno 5k.…
Liked by 👨💻Troy Muir👩🚀
Experience
Education
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Australian Institute of Management
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Activities and Societies: Marketing for Managers - 2010 The New Manager - 2008
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Australian Institute of Management '09-'10.
Marketing for Managers - Australian Institute of Management 2010.
The New Manger - Australian Institute of Management 2008.
Change Acceleration Management Program- 2007.
Certificate III in Business, 2005 - Outstanding Student of the Year Nominee.
Crystal Report Development- 2005.
Microsoft SQL Server 2000- Programming & Management- 2005.
Microsoft Access Development- 2003.
Completion of VCE
Licenses & Certifications
Recommendations received
1 person has recommended 👨💻Troy
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Not sure I fully buy into the notion that nothing happens with the job market in December. Yes, statistically, job ads do drop off slightly. And I…
Not sure I fully buy into the notion that nothing happens with the job market in December. Yes, statistically, job ads do drop off slightly. And I…
Liked by 👨💻Troy Muir👩🚀
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What an awesome night to be a part of! As David Bromley says "the right thing, the real thing" - and $2.25M going towards the real thing, means real…
What an awesome night to be a part of! As David Bromley says "the right thing, the real thing" - and $2.25M going towards the real thing, means real…
Shared by 👨💻Troy Muir👩🚀
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Jaguar started the conversation This WWF campaign might kill it* Whether you like the new Jaguar work or not, one thing is true. It got people…
Jaguar started the conversation This WWF campaign might kill it* Whether you like the new Jaguar work or not, one thing is true. It got people…
Liked by 👨💻Troy Muir👩🚀
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It's quite likely that any AI generated advertising that looks like it's made with AI will never work because a lot of advertising works because of…
It's quite likely that any AI generated advertising that looks like it's made with AI will never work because a lot of advertising works because of…
Liked by 👨💻Troy Muir👩🚀
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