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Hello LinkedIn Community! 👋 Let's delve into the world of Salesforce Marketing Cloud and Pardot. Ever wondered how to supercharge your marketing strategies? These platforms hold the key to unlocking new levels of success. Salesforce Marketing Cloud offers a wide array of functionalities, from managing emails to analyzing social media engagement. Meanwhile, Pardot specializes in B2B marketing, assisting with lead generation and nurturing. Think of them as invaluable tools in your marketing toolkit, equipped with features like journey builders and segmentation tools to help you tailor your campaigns effectively. #salesforce #salesforcemarketingcloud #pardot #marketingautomation #didyouknow #MarketingStrategies #DigitalMarketing"

Many businesses struggle to engage leads effectively, often resulting in low conversion rates and wasted marketing efforts. Manual processes, inconsistent follow-ups, and a lack of personalised campaigns make it challenging to nurture leads and keep them engaged. Salesforce Marketing Cloud offers robust Marketing Process Automation to address these pain points. By automating lead nurturing, personalising campaign management, and providing real-time analytics, businesses can now target their audience more effectively and boost engagement. Ajeet Kumar Prithvi Shiroor Chandan Kumar #Salesforce #MarketingAutomation #LeadNurturing #BusinessGrowth #implementation #marketing #automation #business #innovation #engagement

Please, stop calling me MQL and asking your sales team to call me after a webinar. I feel we can easily improve the event follow-up playbook... The broken event follow-up playbook: - Mark event sign ups as MQLs in Hubspot/Salesforce - Starting 5-emails nurturing sequence pushing attendee to book a demo - Assigning MQLs to sales and asking to call Webinar sign-ups ≠ buying intent. Here is how to refine event follow-up playbook to align it with the level of demand of the sign ups and their buyer journey stage. 1/ MARKETING: - Upload a recording and slides to a relevant content hub - Download and qualify sign ups by ICP criteria - Segment all qualified contacts by tiers - Match tier 1 and tier 2 accounts with the pipeline status and buyer journey stage - Add all accounts to the demand gen retargeting group aligned with the buyer journey 2/ SALES - Connect & engage with net new tier 1 and tier 2 accounts who consumed content in the content hub - When connected, ask for feedback and do progressive profiling to understand better where they are in the buying journey and what their needs - Suggest "bridge" activities (e.g. strategy sessions) to create logical bridge between current buyer needs and your product 3/ MARKETING AND SALES - Discuss collected insights and move accounts to a relevant ABM playbook matched with the accounts' journey stage. --- Nobody is signing up for the webinar to listen to the blatant product promotion or high-level stuff that ChatGPT can provide. B2B buyers come for practical learnings, connections and entertainment. Educate -> engage -> create demand -> research and understand the buyer journey stage and current needs of your prospects -> create "bridge" activities / buyer enablement - this is how you influence the buying process with webinars and generate pipeline.

Dive into the heart of success with these game-changing Critical Components of Salesforce Engage  Engage Campaigns: Craft targeted campaigns effortlessly, driving lead generation with personalized content that resonates.  Salesforce Engage Reports: Navigate your journey with precision, tracking campaign performance and leveraging insightful metrics to refine your approach.  Engage Alerts: Stay ahead of the game in real-time, with customizable dashboards keeping you informed of every prospect interaction, empowering proactive engagement.  Engage for Gmail and Outlook: Seamlessly integrate your email marketing efforts, ensuring every message counts as you save time and streamline management. Experience the ultimate transformation in your sales and marketing journey with Salesforce Engage! #salesforce #sales #crm #marketing #salesforceadmin #salestips #business #salestraining #salesfunnel #salesforcedeveloper #salesforcecertified #salesteam #salesforcetraining #salesforceinsight #salescoach #salesforcedevelopers #salesforcepartner #salesmanager #salesforceconsulting #cloud #salesforceconsultant #salesstrategy #salesrep

Let's talk DOWN FUNNEL METRICS. What are they? How do you figure them out? Why do they matter? All fantastic questions. All very simple answers. Down funnel metrics are all the data points that tell you whether your tactics are working or not and helps to define the grey area between "Working" and "Not working." Take for example, your event strategy is killing it with leads. Your CEO wants you there with a huge booth every year because it's a brand play and you just "have to be there as an optics thing." Okay, great, sure sounds reasonable. It's 100k, though so you want to see what that investment is doing for the business. So what happens when you dig into those leads? You'll often find a few things: 1️⃣ At the top level you'll want to look at deals sourced from the event. How much immediate qualified pipeline did the event create?The amount of closed won business from that pipeline immediately tells you if that event is worthwhile, right? Not exactly. 2️⃣ The event is a bust and there are no immediate new deals. Everyone is irritated and it feels like a waste of time. You generated a ton of leads though. You find they all fit your ICP and genuinely have a use case for your product. Interesting- but inconclusive. 3️⃣ You look at your closed won deals and find the top channel in your hybrid attribution being created is LinkedIn. But when you dig deeper, you see that even though it wasn't the primary conversion point, a huge percentage of the leads that converted via LinkedIn had originally been sourced from that event. The lesson? As Demand Marketers it is imperative we look at the buyer's journey as holistically as possible. More than any other department (IMO), Marketing has to justify its existence and earn every line item on its budget sheet. Viewing your campaign initiatives through this lens helps to contextualizes the channel based on its objective and measurable impact in different forms across the funnel.... ...or something like that. Go dig into that 20-report SFDC dashboard the ELT asked you to build that they never look at. Someone's got to put it to good use. #demandgeneration #demandcollective

📈 5 𝐊𝐞𝐲 𝐌𝐞𝐭𝐫𝐢𝐜𝐬 𝐭𝐨 𝐓𝐫𝐚𝐜𝐤 𝐟𝐨𝐫 𝐌𝐞𝐚𝐬𝐮𝐫𝐢𝐧𝐠 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐂𝐥𝐨𝐮𝐝 𝐀𝐜𝐜𝐨𝐮𝐧𝐭 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐒𝐮𝐜𝐜𝐞𝐬𝐬! 🔍 Unlock Campaign Insights for Greater Success with Marketing Cloud Account Engagement Metrics Here at Dotsquares, a Salesforce Platinum Partner, we know the value of powerful metrics to drive and refine our strategies in Salesforce Marketing Cloud Account Engagement. Tracking the right metrics can elevate your campaigns, and here are our top picks: 1️⃣ 📬 𝐄𝐦𝐚𝐢𝐥 𝐎𝐩𝐞𝐧 𝐑𝐚𝐭𝐞: Understand if your subject lines and timing are driving engagement from the start. 2️⃣ 🔗 𝐂𝐥𝐢𝐜𝐤-𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐑𝐚𝐭𝐞 (𝐂𝐓𝐑): Gauge the effectiveness of your content in encouraging leads to act. 3️⃣ 🎯 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐑𝐚𝐭𝐞: Measure how many leads convert to the next step, showing campaign effectiveness. 4️⃣ 📝 𝐅𝐨𝐫𝐦 𝐒𝐮𝐛𝐦𝐢𝐬𝐬𝐢𝐨𝐧 𝐑𝐚𝐭𝐞: Track how well your forms are capturing information, key for lead generation and qualification. 5️⃣ 🌟 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐒𝐜𝐨𝐫𝐞: Leverage Marketing Cloud Account Engagement’s scoring to understand lead quality and readiness for the sales handoff. At Dotsquares, we use these insights to help our clients optimize lead nurturing and drive business growth. Want to unlock the full potential of your Marketing Cloud Account Engagement campaigns? 𝐋𝐞𝐭’𝐬 𝐜𝐨𝐧𝐧𝐞𝐜𝐭! #Salesforce #MarketingAutomation #MarketingCloudAccountEngagement #CampaignSuccess #Dotsquares #SalesforcePlatinumPartner #pardot #MetricsThatMatter #SFMC #SFAE #AccountEngagement #MarketingCloud #MarketingAutomation #B2BMarketing #CustomerEngagement Dotsquares Salesforce Salesforce Marketing Cloud Omkar Singh Rathore Rahul Verma Pankaj Tahiliiani Ashish Gulati Ankit Rathi Vanessa Rainsford Akshita Singh Nirwan Pankaj Dave Shubham Jajoriya

A recent LinkedIn Sales Solutions study revealed that sales reps can save up to 15 minutes a day - that's 65 hours a year - simply by not switching tools. Thinking back to my former selling days it seems wild to actually see a number behind the amount of time we switch between tools. My days as an SDR would look something like this: -Update Salesforce -Find some leads in Sales Navigator -Message those leads in Outreach -Research companies on Google -Create an account map to visualize my buying committee I was constantly running in circles between multiple tools to find the information that I needed. And while the sales world has a long way to go with creating a single pane of glass that we all aspire to, I was excited to see LinkedIn’s new CRM Embedded Experiences, which launched today. This feature integrates key Sales Navigator benefits directly into your CRM interface, including: 🎯 Account IQ: Dive deep into target accounts with financials, business challenges, and strategic priorities. 🔍 Find Key People: Quickly identify key decision-makers and influencers. 🌐 Relationship Map: Visualize relationships to find decision-makers faster. All the insights you need, inside of your CRM. What cool be cooler! All three experiences will be available in Salesforce starting today! HubSpot and Microsoft Dynamics will support Find Key People shortly. What are your thoughts on CRM Embedded Experiences? Let me know in the comments section. Find out more here: https://lnkd.in/EmbeddedExperiencesBlog 💼✨ #LinkedIn #SalesNavigator #B2bsales #Salesforce #Crm

Stay ahead in the ever-evolving Salesforce ecosystem with these highlights from the Salesforce Summer '24 release focused on Marketing Cloud Account Engagement. 1. Enhanced Journey Builder - New conditional wait activities enable more tailored customer journeys - Improved engagement splits for precise tracking of customer interactions 2. Optimized Email Deliverability - Advanced email delivery features ensure higher inbox placement rates - Real-time analytics provide insights on email performance and recipient behavior 3. Increased Personalization - Dynamic content blocks within emails for better targeted messaging - AI-driven recommendations to fine-tune audience segmentation and content 4. Streamlined Lead Management - Automation rules for improved lead qualification processes - Enhanced lead scoring models for prioritizing and routing leads effectively 5. Comprehensive Analytics - Expanded reporting capabilities for a deeper understanding of campaign performance - New dashboard views for at-a-glance insights on marketing metrics Understanding the latest updates can be the key to leveraging Marketing Cloud Account Engagement to its fullest potential. Dive into these areas to ensure you're delivering top-tier customer experiences.  🔗 Link in the first comment 🔗 Article from thespotforpardot(dot)com #SFMCAE #Pardot #Marketingautomation #SFDC #MarketingChampions #AlexandreSFDC 💡 Follow me here on Linkedin for more Salesforce, Pardot and Marketing Cloud news/tips 🔔 Turn ON the bell notification in my profile

We Turned $10K Spent into a $100K Pipeline using an integrated ABM campaign This comprehensive campaign on LinkedIn Ads was to support our client's outbound efforts. Here's a peek into our strategy and execution: ➔ We meticulously researched and identified 440 potential customers from our client's competitors using SFDC reports and intent signals. ➔ We carried out thorough competitive research and developed clear positioning to differentiate our client's offerings from the competitors. ➔ We created a range of assets, including single image ads, conversational ads, carousel ads, and in-mails, tailored to engage competitor audiences effectively. ➔We introduced incentive programs for salespeople to motivate high engagement and swift conversion of leads. Incentives were doubled for quick conversions for leads from this campaign. ➔ We segmented the accounts to focus on decision-makers and crafted assets specifically for these personas to ensure relevance and effectiveness. ➔We provided air cover to the outbound team by running targeted LinkedIn ads, ensuring visibility and engagement. This included running various ad formats to increase CTR and engagement. ➔ Our main objective was to boost account engagement, which we achieved through a well-coordinated air cover campaign. ➔ We shared detailed engagement data with the outbound team, enabling them to run automated outreach sequences and secure meetings. Engaged accounts were further nurtured to convert leads into opportunities. By implementing this integrated approach, we not only increased engagement but also built a robust pipeline. What strategies do you use while running campaigns for your outbound teams? #abm #b2bmarketing #b2bsaas

𝐋𝐞𝐱𝐢 𝐰𝐚𝐬 𝐨𝐧 𝐜𝐥𝐨𝐮𝐝 𝐍𝐈𝐍𝐄…𝐡𝐞𝐫 𝐦𝐚𝐧𝐚𝐠𝐞𝐫 𝐡𝐨𝐰𝐞𝐯𝐞𝐫 𝐰𝐚𝐬 𝐧𝐨𝐭!! 🤔 A marketing post Lexi created had just gone viral, lately all her posts seemed to be doing really well. Then why was the manager upset? Because although the content was getting high engagement, their were no conversions. It was as if the content was falling on deaf ears. This is what happens when marketing is done without understanding the audience. Our experts leverage Salesforce Marketing Cloud and create customer journeys to provide insights into customer behavior and ensure that your marketing campaign always reaches the right audience at the right place. 🎯 Ready to turn your engagement into conversions? Let’s connect and discover how we can help you craft campaigns that drive real results. 🚀 Reach out to us at - [email protected] #KnowCloudAI #Salesforce #Engagement #Sales #LeadGeneration #Conversion #Leads #CustomerExperience #UserExperience