Amari Gonzalez 💯

Struggling to get your channel partners to hit their goals? A strong GTM Partner Program is the secret sauce they need. It turns them into sales superstars, expanding your market reach and driving revenue. But how do you create such a Partner Program that truly sets your channel partners up for success? Our latest blog breaks down the secrets to a killer GTM Partner Program, including: ➡ Aligning GTM strategy with realistic business goals ➡ Identifying right GTM Partners to team up with,  ➡ Best Practices for managing GTM partnerships,  ➡ Tracking results to see what's working (and what's not!)    Ready to empower your channel partners? Head over to the blog to learn more.  https://lnkd.in/grnxjyXT  #channelpartners #GTMpartnerprogram #GTMstrategy #partnerships  

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Struggling with lead scores that miss the mark? 🎯 Discover how integrating key data points can boost your #ABM strategy, prioritize your outreach effectively and align lead scores with account insights. How to improve account scoring for ABM with key data points 👇https://lnkd.in/ejAb4y_3

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Request Your Free eBook Now: "Activating Intent Data for Sales and Marketing" Sales and marketing leaders have reached a tipping point when it comes to using intent data -- and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before. The bad news? Intent data can be overwhelming if you don’t know how to use it. This guide shows sales and marketing professionals how to get the ZoomInfo Intent signals that matter, and how to translate those signals into higher conversion and win rates. Download here : https://t.ly/b9HrO

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Request Your Free eBook Now: "Activating Intent Data for Sales and Marketing" Sales and marketing leaders have reached a tipping point when it comes to using intent data -- and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before. The bad news? Intent data can be overwhelming if you don’t know how to use it. This guide shows sales and marketing professionals how to get the ZoomInfo Intent signals that matter, and how to translate those signals into higher conversion and win rates. Download here : https://t.ly/b9HrO

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Intent data only gets you so far. You still need to know *who* exactly is giving you the signal. Our new Bring Your Own Intent signal makes sure reps have enough info to take action on their intent data from Demandbase and 6sense. It combines your existing intent data with UserGems' people signals. That way, you can identify the right contacts within each account and craft the perfect outbound message.

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Join ZoomInfo’s Kaitlin Sanders, an ABX expert and Go-to-Market strategist on May 1st as they shed light on the practical approaches adopted by industry experts to measure the real impact of ABM campaigns. Kaitlin will delve into key topics including: - Redefining ABM Today: What is the current definition of ABM today and its significance in shaping modern marketing strategies? - Key Metrics for ABM Success: Identify essential metrics for evaluating the effectiveness of ABM campaigns and how to communicate the impact of ABM initiatives to stakeholders. - Future Advancements in ABM: How technology and predictive analytics are revolutionizing how organizations measure the success of ABM campaigns. Don't miss it ➡️ https://bit.ly/3UedVng #Ad #Webinar #ABM #ABMMetrics

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❌ No, the SDR role isn’t going away. ❌ While SDRs and AEs are here to stay, their roles are shifting in response to evolving buyer demographics and changing preferences. At LeadIQ, we’re helping SaaS sales and GTM teams stay ahead of the curve and learn how to thrive in today’s evolving sales landscape. Deep dive into the webinar: “The evolving role of AEs and SDRs in building sales pipeline” for tips and tricks on how to best utilize the AE and SDR relationship for Q4 and into 2025 🤝 Thank you to our webinar panelists: Jessica Nelson, Global Vice President of Sales at Stream Sam Lau, Senior Director of Global GTM Enablement at Anomali Ronald Halbert, Global SVP of Sales Development, Sales Enablement, SMB Sales at Sirion Watch now 🎥: https://lnkd.in/gx7dMRuK volving-role-of-aes-and-sdrs-in-building-sales-pipeline #sales #salestips #SDR #AE #leadiq

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Is your sales team scrambling to connect with that elusive VP at your dream target account? Attempts to reach the prospect via phone call have not been successful? Sound familiar, ABM marketers? We've all been there. But what if there was a tireless, always-on team member who could bypass gatekeepers, personalize outreach at scale, and even spark genuine conversations with key decision-makers? Enter VoiceOwl AI automation solutions, your ABM game-changer. Leverage Gen AI-powered voice agents to increase connection rates with your target accounts. Our AI agents can: - Follow up persistently (without being annoying!), keeping your company top-of-mind. - Answer basic questions about your product or service, providing that initial nudge towards a conversation. The result? Warmer leads, more meaningful interactions, and a faster path to closing deals. Want to see how VoiceOwl can transform your ABM strategy? We're offering a free demo for a limited time. Just click the link below and see it for yourself! ➡️ https://bit.ly/48KYI2t #VoiceOwl #AI #ABM #Automation #AccountBasedMarketing #SalesEngagement # #TheFutureofSales #digitaltransformation #customerrelations #productivity #sales #artificialintelligence #generativeai #virtualassistants #data #crm #artificialintelligencetechnology

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Our team at Agent3 has just posted the second of a two-part guide on ABM at Scale. If scaling ABM programs is a challenge you're trying to crack, this is a must-read, full of the latest thinking, insights, models and workflows. Part 1 of the Guide covered the '𝙬𝙝𝙖𝙩' of ABM at Scale and '𝙬𝙝𝙮' now the time is right, and Part 2 covers '𝙝𝙤𝙬' to scale ABM programs successfully. Ready to take your ABM strategy to the next level? Check out our Guides now! Part 1 - https://hubs.li/Q02sT8h60 Part 2 - https://hubs.li/Q02sTqfX0 #ABM #MarketingInsights #ABMStrategy #ABMatScale #customeracquisitioncost #customerlifetimevalue #b2bmarketing

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With only 42% of reps hitting quota, churn costing billions, and ever-shifting buyer expectations, GTM leaders constantly race to stay ahead. The good news? AI can help change the game. But many revenue leaders aren’t sure how to integrate AI effectively into their sales processes. Our CMO, Joan Jenkins, shares 5 ways AI can transform your team’s performance, boost productivity, and close bigger deals. Here’s a sneak peek of how you can do it: 1️⃣ Enable reps with AI-driven learning paths tailored to individual strengths and weaknesses. 2️⃣ Prepare sellers with AI-powered role-play scenarios that deliver real-time feedback without draining manager time. 3️⃣ Give buyers the tools to self-serve and fast-track decisions with curated content. 4️⃣ Help reps find the perfect asset at the right moment with contextual AI recommendations. 5️⃣ Unlock instant deal-closing insights from every conversation without sifting through transcripts. Your competitors are already using AI. Don’t get left behind. Read the full post here: https://lnkd.in/ePxp6cEX

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HubSpot’s Predictive Lead Scoring can dramatically improve your sales process. Here's how... Unlike traditional lead scoring, which relies on manually assigning values to lead attributes, HubSpot learns to analyze patterns from your historical data and automatically score leads based on their likelihood to convert. What is it? Predictive Lead Scoring taps into your CRM’s past data—such as how leads interacted with your content, their company size, and other behaviors—to forecast which leads are most likely to become customers. HubSpot then generates a predictive score, making it easier for your sales team to prioritize their efforts. 3️⃣ Reasons Predictive Lead Scoring Is So Powerful: 1. Automated Accuracy: Traditional scoring often requires continuous manual adjustments, leading to inconsistencies. HubSpot’s predictive model constantly learns from your data, ensuring your lead scores are always accurate and up-to-date. 2. Effective Prioritization: Focus your sales efforts on leads that are more likely to convert. With predictive scores, your team can quickly identify and target high-value prospects, minimizing wasted time and boosting conversion rates. 3. Scalability: As your business grows, manually managing lead scores becomes impractical. HubSpot’s predictive scoring scales with your CRM, handling large amounts of data easily. 🚀 Here’s How You Can Use it in Your Business: ▶ Accelerate Sales Cycles: Route high-scoring leads to top sales reps for quicker engagement, shortening the time it takes to close deals. ▶ Personalized Nurturing: Use scores to segment leads and deliver tailored content, ensuring that higher-scoring leads receive more personalized attention while lower-scoring ones are nurtured until ready. Note: The lead scoring properties are automatically set by HubSpot and can’t be edited. To set values for these properties. By adopting Predictive Lead Scoring, you let your sales team to make smarter, data-driven decisions, leading to higher efficiency and better outcomes. This method not only automates the scoring process but also provides more consistent and reliable results compared to traditional lead scoring methods. Are you using Predictive Lead Scoring? #HubSpot #LeadScoring #SalesOptimization #PredictiveAnalytics #CRM #DigitalMarketing

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Today’s buyer journeys are complex. A single source of intent data won’t cut it if you want to stay ahead of the competition. Layering intent data validates and cross-references signals, revealing where your prospects are in their journey. Imagine knowing exactly when they’re ready to buy—and what message will resonate most. Our blog breaks it all down, plus tips for using layered intent data to drive results. 🚀 Start building smarter strategies today: https://lnkd.in/eXU99RTt #intentdata #b2bmarketing

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Simply put: You can’t win the quarter without consistent pipeline generation. But most revenue pros struggle to gain insights into identifying and improving pipe-gen health. What should you measure to determine what’s needed to hit your target? You need proven tactics. To learn them, join Clari Live: Optimize Your Top of Funnel Health. We’re bringing top GTM experts together to deliver three — that’s right, three! — info-packed sessions on pipeline growth. September 11 — Clari Live: How to Measure Top of Funnel Health September 25 — Clari Live: Using Top of Funnel Metrics to Take Action October 9 — Clari Live: How to Build Top of Funnel Reporting Walk in with your pipeline challenges. Walk out with the tactics you need to nail top of funnel. Ready to improve your pipe-gen? Register here: https://bit.ly/4e9zDkO

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