Tom Molen’s Post

While free streaming television growth in the US may be slowing, movies remain key. As the market continues to mature, the shift in content offerings is creating new opportunities for media companies. #StreamingTV #Movies #FASTChannels #AdTech #MarTech #Streaming

Why Are Free, Ad-Supported Streamers Beating Out Competitors? What do Tubi, the Roku Channel and Pluto TV have in common for the second month in a row? “Free is a great driver to get people to try something,” John Buffone, vice president and media entertainment industry adviser at market research company Circana, told The Hollywood Reporter. “Free doesn’t keep you there.” Viewers are responding to the massive libraries services like Tubi offer, as well as the diversity of their content. “We have hundreds of Korean dramas. We have hundreds of UFO docs. If you want to watch silent films or anime, we have that. And so what we’re finding is these fandoms are really kind of discovering what’s happening at Tubi and that’s driving that viewership,” Tubi CEO Anjali Sud told THR. With thanks to FAST Channels TV and movieguide.org. --- MEDIA RELEASE | Wise Words Media officially launches FAST Channels Media at MIFF 2024  * https://lnkd.in/gSbgfWmv Looking to expand, grow reach and engagement with more international audience(s)? Maybe your're a producer looking to refine your content or film distribution strategies? Wise Words Media will be at Melbourne International Film Festival 2024. Our goal(s): to build and consolidate industry relationships by introducing everything FAST Channels to MIFF professionals and audiences alike. FAST Channels Media is ready to put our clients in touch with our far reaching, active global network of contacts in the hashtag#OTT 'Over-The-Top' streaming sector and FAST Channels space: * https://lnkd.in/guNUY-uH FAST FACTS | Did you know there are 1.4 billion smart TV's world-wide? Your film, TV Series...in fact any content you produce can find a global audience. With thanks to FAST Channels TV and movieguide.org. #FASTchannels #freetv #streaming #AVOD #ott #ottplatforms

Linear TV is alive and well, and while broadcasters and viewers in Central & East Europe are embracing streaming, there is a sense that linear TV has more of a shelf life here. https://lnkd.in/eCvEFxQY

Linear TV networks on streaming platforms ❓ Is that confusing to the modern consumer? Read more below! #directavenue #tvads #linear #streaming #datadriven #marketing

Interesting insights into viewer behavior on streaming platforms. The latest research explores how platforms subtly influence our viewing choices. The study delves into the factors shaping our watchlist, from program prominence to genre preferences.

Why Are Free, Ad-Supported Streamers Beating Out Competitors? What do Tubi, the Roku Channel and Pluto TV have in common for the second month in a row? “Free is a great driver to get people to try something,” John Buffone, vice president and media entertainment industry adviser at market research company Circana, told The Hollywood Reporter. “Free doesn’t keep you there.” Viewers are responding to the massive libraries services like Tubi offer, as well as the diversity of their content.  “We have hundreds of Korean dramas. We have hundreds of UFO docs. If you want to watch silent films or anime, we have that. And so what we’re finding is these fandoms are really kind of discovering what’s happening at Tubi and that’s driving that viewership,” Tubi CEO Anjali Sud told THR. With thanks to FAST Channels TV and movieguide.org. --- MEDIA RELEASE | Wise Words Media officially launches FAST Channels Media at MIFF 2024  * https://lnkd.in/gSbgfWmv Looking to expand, grow reach and engagement with more international audience(s)? Maybe your're a producer looking to refine your content or film distribution strategies? Wise Words Media will be at Melbourne International Film Festival 2024. Our goal(s): to build and consolidate industry relationships by introducing everything FAST Channels to MIFF professionals and audiences alike. FAST Channels Media is ready to put our clients in touch with our far reaching, active global network of contacts in the hashtag#OTT 'Over-The-Top' streaming sector and FAST Channels space: * https://lnkd.in/guNUY-uH FAST FACTS | Did you know there are 1.4 billion smart TV's world-wide? Your film, TV Series...in fact any content you produce can find a global audience. #FASTchannels #freetv #streaming #AVOD #ott #ottplatforms

The current state of streaming, in a nutshell: “There was a peace in the valley for a period of time. Now, it’s quite chaotic.” That’s what media mogul John Malone told NYT when asked about video-streaming upending cable TV. It’s an interesting time for this industry, with Netflix and Prime Video leading the way. However, other players, some of which are household global brands, aren’t experiencing as much success. Disney lost $2.6B with its Hulu & ESPN+ bundled services Comcast lost $2.7B on Peacock. Discovery is paying down $43B in debt.  Paramount lost $1.6B on its service. As a result of last year’s writers’ and actors’ strikes, the first quarter of 2024 saw television production fall 16.2% and local on-location filming fall 7.7%. So, what’s next for the streaming service industry? We’ll almost certainly see more bundles. Who’s going to team up? It seems like sports is the last remaining mainstay of linear television, with a fan base that expects quick, easy, and (mostly) free access. We’ve seen some SVOD flirting in recent years, but is the public ready for something that seismic of a shift? This is certainly one of the fastest-moving landscapes in both our professional and personal worlds, maybe only second to AI. If you're interested in exploring the full NYT article referenced above, check out the comments for a link.

Are you feeling lost in the world of streaming and OTT/CTV? It can be overwhelming with all the acronyms that are used in this industry. Fear not! This EMARKETER article provides a great chart and a handy list of what it all means. Check out the link below and never feel lost again! #streamingmedia #streaming #media #ctvadvertising #marketing #advertising #tv https://lnkd.in/gcCTrFQ9

Have you ever wondered how content signals, including show-level data, are shared in #StreamingTV? Do you want to learn about how streaming video sellers create deals within Index Exchange based on these signals? Or do you just want to know how much I enjoy breadsticks? 🥖 🥖 Check out this #IndexExplains breakdown to find out! https://lnkd.in/eDdj95Aj