Jenna Harding’s Post

The New York Times has become the Streaming Wars historian recently. Focused on lost leadership, fruitless competition, expensive tech distractions and lessons ripping it apart. We've been leaking hints of $50M worth of new tech forthcoming that will aide the transition. Will be interesting for sure. June 22, 2024 - The Future of Streaming (According to the Moguls Figuring It Out) May 26, 2024 - What Happened to Our Ad-Free TV? April 21, 2024 - Americans’ New TV Habit: Subscribe. Watch. Cancel. Repeat. March 1, 2024 - Streaming Prices Keep Going Up. Here’s How to Manage Subscriptions. February 28, 2024 - How the Media Industry Keeps Losing the Future January 27, 2024 - The Joy and Sorrow of Streaming #freecast #nextgenstreaming #streamingwars #nomoreappdiving https://lnkd.in/e4F7teM8

While free streaming television growth in the US may be slowing, movies remain key. As the market continues to mature, the shift in content offerings is creating new opportunities for media companies. #StreamingTV #Movies #FASTChannels #AdTech #MarTech #Streaming

There seemed to be broad agreement on most of the big themes coming to the streaming industry: More ads, higher prices, and fewer big swings on prestige TV. These changes are all united by the shift towards profitability, rather than growth-at-all-costs.

The "streaming bundle wars" are heating up as Comcast roles out StreamSaver, which will be available exclusively to subscribers of their internet service. They will be launching a bundle of Peacock, Netflix, and Apple TV+. This is an obvious answer to Disney and Warner Bros Discovery's announced bundle. Paramount+ is now on the clock. #streaming #streamingbundle #streamingwars #streamsaver

Why Are Free, Ad-Supported Streamers Beating Out Competitors? What do Tubi, the Roku Channel and Pluto TV have in common for the second month in a row? “Free is a great driver to get people to try something,” John Buffone, vice president and media entertainment industry adviser at market research company Circana, told The Hollywood Reporter. “Free doesn’t keep you there.” Viewers are responding to the massive libraries services like Tubi offer, as well as the diversity of their content.  “We have hundreds of Korean dramas. We have hundreds of UFO docs. If you want to watch silent films or anime, we have that. And so what we’re finding is these fandoms are really kind of discovering what’s happening at Tubi and that’s driving that viewership,” Tubi CEO Anjali Sud told THR. With thanks to FAST Channels TV and movieguide.org. --- MEDIA RELEASE | Wise Words Media officially launches FAST Channels Media at MIFF 2024  * https://lnkd.in/gSbgfWmv Looking to expand, grow reach and engagement with more international audience(s)? Maybe your're a producer looking to refine your content or film distribution strategies? Wise Words Media will be at Melbourne International Film Festival 2024. Our goal(s): to build and consolidate industry relationships by introducing everything FAST Channels to MIFF professionals and audiences alike. FAST Channels Media is ready to put our clients in touch with our far reaching, active global network of contacts in the hashtag#OTT 'Over-The-Top' streaming sector and FAST Channels space: * https://lnkd.in/guNUY-uH FAST FACTS | Did you know there are 1.4 billion smart TV's world-wide? Your film, TV Series...in fact any content you produce can find a global audience. #FASTchannels #freetv #streaming #AVOD #ott #ottplatforms

Streaming television was supposed to kill cable and broadcast TV. Ad-free, endless choice, on-demand, and on your schedule meant the no-compromises television experience of our dreams. Except it hasn't quite turned out that way and now it's starting to look like the old models, the ones that buoyed cable and broadcast television for decades are rising like phoenixes from the ashes and will soon be coming back to you through, naturally, all of the best streaming platforms. This week, The Information is reporting that Disney Plus is now considering adding a selection of genre-based channels that, instead of on-demand content, just run through a 24/7 schedule of content that will include commercial breaks. If this sounds familiar, it only means you were watching cable and broadcast television in the years before the rise of Netflix, Disney Plus, Hulu, Paramount Plus, Amazon Prime Video, and countless other options... #streaming #tv #cable #advertising #disneyplus

FAST gains ground as SVOD and MVPD falter, Horowitz Research survey notes https://nca.st/c5dgA A growing number of television viewers are turning to free, ad-supported streaming TV (FAST) platforms, with two in three (66%) using these services in a typical month, according to Horowitz Research’s annual report, “State of Media, Entertainment, and Tech: Viewing Behaviors 2024.” #Streaming #OTT #FAST #FASTTV #Broadcasting #SVOD #MVPD

How are you consuming media these days? Maybe it’s time to rethink how committed you are to streaming platforms. Streaming was all the rage until we needed multiple services. Rate increases came along with ads we thought we’d left behind when we cut the cord. Americans are canceling streaming services in record numbers. Over-the-air antennas are gaining in popularity, partly because sometimes you just want the see local news and weather without having to remember how to stream it or mirror your phone. Back to basics isn’t all bad. #media #entertainment #broadcasting

Your Free Video English Lesson! In recognition of World TV Day (Nov. 21st – Yes! That exists!), we invite you to consider this thoughtful analysis on the trends in streaming prices, including tips on how to protect yourself from the worst consequences of the price wars! #worldtvday #streamingwars #pricegouging #advertising #TV #entertainment #languagelearning #cpf #ladefense

The growth rate of free, ad-supported streaming television [FAST] is slowing in the U.S., but a new report has still identified 1,943 unique offerings. Gavin Bridge, a longtime researcher and writer focused on FAST, said the overall tally as of this month rose 13% from May 2023 and 47% from May 2022. General entertainment continues to account for the largest share of overall channels, with 1,092. “Over the course of the last five years the industry has seen a content shift, where services who used to have to beg for video content are now in the enviable position of being able to pick and choose which channels they feature in their line-ups,” #FAST #AdvancedTV #TVAdvertising #videoadvertising #advertising https://lnkd.in/eYYyNRdU