Tokyo FinTech Association’s Post

The Intellectual Property Strategy Headquarters under the Prime Minister’s Office published “Japan’s New Cool Japan Strategy” last week, outlining a comprehensive plan to revitalize and expand Japan’s “Cool Japan” initiative. It recognizes the significant shifts in the global landscape, particularly after the COVID-19 pandemic, and seeks to capitalize on burgeoning international interest in Japanese culture, content, and cuisine. This also includes setting targets for economic impact (over 50 trillion yen by 2033) and brand value enhancement (10% increase in “love for Japan” sentiment globally by 2033). https://lnkd.in/gXuJMa8U

The *NEW* Cool Japan Strategy

The *NEW* Cool Japan Strategy

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