Todd Nicolini’s Post

More interesting than the business model behind these streaming service combinations (effectively a return to the bundle that was so despised by customers that it led to the proliferation of standalone streaming services in the first place) is whether it leads to actual consolidation at the corporate level. After all, if Disney and Warner Bros Discovery see success selling their content together, wouldn't it just make sense to get married? And while no self-respecting regulator is going to allow a marriage between NBC, Netflix and Apple, a more formal content creation partnership wouldn't be a terrible notion. Scream if you want to go faster, the media M&A tilt-a-whirl may slowly be building up speed.

Are you overspending on streaming TV? If you're shelling out more than $61/month, you're above average. The solution to saving money on streaming services? Embrace ads. Opting for premium versions of Netflix, Amazon Prime, Hulu, Disney+, Peacock, and Max could cost you $90.44 monthly. But switching to their ad-supported tiers brings that down to $49.94. By making this switch, you can save a solid $40 monthly, amounting to nearly $500 per year. #SaveMoney #StreamingTV #SVOD

💥 Ready to Save on Streaming?💰 Comcast is rolling out StreamSaver, a game-changing bundle featuring Peacock, Netflix with ads, and Apple TV+ at just $15 per month. This move not only offers subscribers significant savings—over 30% compared to individual subscriptions—but also underscores Comcast's commitment to enhancing the value of its broadband offerings. 📺 Comcast's StreamSaver enters the fray as a compelling option, especially as major players like Disney and Warner Bros Discovery announce their own bundling strategies. It's a strategic move by Comcast to stay competitive and cater to the evolving needs of consumers. 🚀 Are bundled streaming services the future of entertainment consumption, or do you prefer the flexibility of individual subscriptions? 🤔📲 #Streaming #Comcast #Netflix #AppleTV #Peacock #Entertainment

Discover the latest shift in entertainment: Streaming hits are making waves on traditional TV! 📺✨ • "Tulsa King" and "Only Murders in the Building" are leading the charge from platforms like Paramount+ and Hulu to CBS and ABC. • Linear TV, reaching over 95% of U.S. homes, still packs a punch for promoting streaming gems. • This crossover is a strategic move to expand audience reach and boost revenue amid the streaming surge. • As streaming and traditional TV blend, it opens new avenues for maximizing content visibility and profitability. Let's discuss: How can we harness the synergy between streaming and traditional TV to elevate content success? #EntertainmentMarketing #StreamingTV #TraditionalMedia #ContentStrategy #MediaTrends

Comcast has just launched its new #StreamSaver #bundle, combining Apple TV+, Peacock, and Netflix at a reduced price. This new bundle aims to attract #broadband and #TV customers by offering popular #streaming services in one convenient package. This initiative is part of a growing trend among #media companies to introduce #streamingbundles, driving growth and reducing costs. The bundle is set to debut this month. Read more about how Comcast's StreamSaver could reshape the streaming landscape: https://lnkd.in/gk8qbrmb #Comcast #Streaming #AppleTVPlus #Peacock #Netflix #MoffettNathanson #Telecom #Media #5G

The Streaming Four are set to report Q3 earnings starting this week! 📈 Netflix leads the way on 10/17, followed by Amazon, YouTube's parent Alphabet, and Disney. 🎥 While only Netflix and Disney break out streaming video financials, we'll gauge the health of industry through third-party data and additional signals from Comcast, Roku, Fox & WBD, and Paramount. 📊 Stay updated on the latest insights at https://lnkd.in/gEzdQQ6R. #StreamingIndustry #Q3Earnings #MarketAnalysis

🎬Ever find yourself endlessly scrolling through Netflix, Hulu, or other streaming platforms, only to come up empty-handed? Your AI-powered recommendations may not be living up to your expectations. Let's dive deeper into how we can improve and personalize our content suggestions for a better binge-watching experience. Better understanding equates to better watching. 🖥️💡 #Netflix #Hulu #StreamingServices #AIRecommendation https://lnkd.in/etvGCVeK

New data from Hub Research provides insight into the tier of streaming video subscriptions consumers have. The chart below shows most of the subscriptions to premium streaming platforms are ad-supported. Across Prime Video, Peacock, Hulu, Paramount+, Discovery+ and AMC, more than 50% of consumers who know what tier they have, have an ad-supported version. Only 22% of Netflix subscribers report subscribing to an ad-supported version, and 41% for Disney+. #svod #avod #streaming #streamingvideo #streamingplatforms #adsupported #tvads #primevideo #peacock #netflix #premiumstreaming #premiumplatforms #disneyplus #paramountplus #hulu

According to eMarketer, which streaming platform will see the most growth of subscription ad-supported viewers this year?   A – Disney+ B – Amazon Prime Video C – Peacock D – Netflix ANSWER: D) – Netflix will see a 75.2% YoY growth in US subscription OTT ad-supported viewers this year, according to eMarketer’s February 2024 forecast. Its high growth rate comes from a small base of 13.5 million ad-supported subscribers.

Streaming now makes up 40.3% of total TV usage in June 2024, the highest share ever recorded by Nielsen’s The Gauge™. With Disney+, Tubi, Netflix, and Max seeing double-digit growth, it's clear that streaming is revolutionizing media consumption. Here’s why this matters: 📈 Record Growth: Streaming surged to a historic 40.3% of TV usage in June. 👶 Youth Appeal: Younger viewers (2-17) are driving significant usage increases, especially on platforms like Netflix and Disney+. 🎬 Top Content: Hits like "Bridgerton" and "House of the Dragon" generated billions of viewing minutes, proving the impact of exclusive content. 📺 Changing Landscape: Broadcast and cable shares are declining as streaming rises. As streaming dominates, how will you adapt your brand and marketing strategies? Are you maximizing your reach on these platforms? The Walt Disney Company, Tubi, Netflix, Warner Bros. Discovery, Paramount+ Prime Video & Amazon MGM Studios, Hulu, Roku, Peacock, YouTube, Pluto TV #Streaming #DigitalMedia #MarketingStrategy #MediaTrends #ContentCreation #Nielsen #EntertainmentIndustry #Future #SocialMedia #Marketing