Dylan Jones’ Post

Streaming is finally starting to pay off for media companies, but there’s a catch — to get there, consumers are facing higher subscription costs and increasingly frequent price hikes. Legacy media companies entered the streaming market with a focus on gaining subscribers and competing with category leader Netflix as traditional cable TV bundles lose customers. Now, looking for a return on their content investments, Disney, Warner Bros. Discovery and others are aiming for streaming profits. Do you use any streaming platforms? Read more about what legacy media companies are doing to aim for profits: cnb.cx/3WOf4Dr

Data from Ampere's Q1 2024 Media Consumer data takes a look at streaming bundles and its potential impact on subscriber churn. Ampere's data shows more than four in ten streaming subscribers report regularly subscribing, canceling and resubscribing. The chart below shows that 15% of either Disney+, Hulu or Max subscribers subscribe to all three and only 10% of Comcast mobile, broadband and TV customers subscribe to Peacock, Netflix and Apple TV+. Bundling provides expanded content opportunities at discounted rates which allows for upselling, ultimately helping mitigate churn. #streaming #streamingvideo #streamingbundles #bundling #netflix #peacock #appletvplus #disneyplus #hulu #max #comcast

The Shift from Movie Houses to Streaming Giants: A New Era in Entertainment Remember the days of pay-per-view on cable TV? It seemed impossible that individuals would ever have their own channels. But today, Netflix and Amazon have not only made it possible but have also set a new standard in the entertainment industry. These platforms have evolved into powerful movie houses, utilizing viewer data to tailor content to our preferences. The traditional movie giants, once dismissive of the streaming trend, are now witnessing the power of data-driven content. Streaming services now know exactly what we want to watch and when we want to watch it. This video delves into how these companies have upended the old models and established a new norm in entertainment. From personalized recommendations to original content that hits the mark, see how Netflix and Amazon are leading the charge. #StreamingInnovation #DigitalAge #NetflixOriginals #AmazonStudios #YourAdCoach

Lots going on in the streaming world. Streamers seeking to reinvent the wheel as we edge closer towards the successful traditional pay-TV model with channels bundled into one subscription delivered via the Internet. Comcast CEO, Brian Roberts, announced a new bundle called Streamsaver at an investment conference. This bundles Netflix and Apple TV+ together with its own Peacock streaming service in the US. Pricing is TBA, but is promised by Roberts to “come at a vastly reduced price to anything in the market today and will be available to all our customers.” This followed The Walt Disney Company and Warner Bros. Discovery announcement of an as yet unnamed new super bundle which reflects the industry’s need to concentrate on revenue and not just subscriber growth. Hollywood is going through major disruption. These traditional media giants have really struggled to pivot and make a successful move to the streaming-driven future. Initial forays were largely focused on the hope of copying Netflix’s successful and proven strategy of subscription growth. However, the one-size-fits-all approach hasn’t materialised the way they had hoped due to numerous and very good reasons. These include a lack of a broad content catalogue, a lack of distribution and billing relationships, the cost of living crisis, and, of course, more recently the actors and writers strike. All should be looking at Sky who has shown the way for streamers and others. More here on the chances of success and implications moving forward 👇 🔗 https://lnkd.in/e7ew_k_f #media #broadcast #broadcasters #video #streaming #streamers #disneyplus #paramountplus #discoveryplus #netflix #peacock #max #PrimeVideo #espnplus #Sports #SportsBusiness #AppleTVPlus #HBO #Max #Hulu

Streaming Services Increasingly Costly for Consumers - The cost of streaming services is on the rise, with major platforms like Netflix, Disney+, and Hulu implementing price hikes, impacting consumer budgets. - These increases are attributed to rising content production costs, investment in original programming, and the need to improve platform infrastructure. - As competition intensifies among streaming giants, consumers face difficult choices about which services to retain or drop. - Industry experts suggest that this trend could lead to subscription fatigue, prompting some users to seek alternative, more affordable entertainment options. #StreamingCosts #ConsumerTrends #DigitalMedia Read more: [https://buff.ly/3MtGk5v]

Streaming now makes up 40.3% of total TV usage in June 2024, the highest share ever recorded by Nielsen’s The Gauge™. With Disney+, Tubi, Netflix, and Max seeing double-digit growth, it's clear that streaming is revolutionizing media consumption. Here’s why this matters: 📈 Record Growth: Streaming surged to a historic 40.3% of TV usage in June. 👶 Youth Appeal: Younger viewers (2-17) are driving significant usage increases, especially on platforms like Netflix and Disney+. 🎬 Top Content: Hits like "Bridgerton" and "House of the Dragon" generated billions of viewing minutes, proving the impact of exclusive content. 📺 Changing Landscape: Broadcast and cable shares are declining as streaming rises. As streaming dominates, how will you adapt your brand and marketing strategies? Are you maximizing your reach on these platforms? The Walt Disney Company, Tubi, Netflix, Warner Bros. Discovery, Paramount+ Prime Video & Amazon MGM Studios, Hulu, Roku, Peacock, YouTube, Pluto TV #Streaming #DigitalMedia #MarketingStrategy #MediaTrends #ContentCreation #Nielsen #EntertainmentIndustry #Future #SocialMedia #Marketing

Are Buzzy Shows Enough to Keep Subscribers Hooked? 😯 Streaming services are thriving, but subscriber loyalty is a different story. Despite a 40% increase in streaming content viewership this year, nearly half of subscribers rotate between platforms every six months, chasing the next big hit. Even blockbuster shows can’t stop the churn—viewers often leave once their favourite series ends. 🔄 Interestingly, Netflix bucks this trend, with its algorithm keeping subscribers engaged and reducing churn. Bundling services, like the Disney Bundle and Apple One, also show promise in retaining users. As competition intensifies, will bundling be the key to reducing churn, or is a robust content strategy the ultimate solution? 🎥📉 #StreamingWars #StreamingMedia #ContentStrategy #DigitalMedia #SVOD #Netflix #Retention #MediaTrends

Explore the evolution of the digital media industry, from the ascent of Netflix to the emergence of fresh contenders like Disney Streaming and Paramount+. Discover how shifting consumer spending habits, evolving subscription trends, and market dynamics are shaping the future of streaming. Access to high-quality data is crucial for investors aiming to remain ahead of the curve in this dynamic industry. Binge the insights here: https://lnkd.in/ewG_J5Tt

Explore the evolution of the digital media industry, from the ascent of Netflix to the emergence of fresh contenders like Disney Streaming and Paramount+. Discover how shifting consumer spending habits, evolving subscription trends, and market dynamics are shaping the future of streaming. Access to high-quality data is crucial for investors aiming to remain ahead of the curve in this dynamic industry. Binge the insights here: https://lnkd.in/ewG_J5Tt

Netflix has once again proven its resilience! The third-quarter subscriber growth has exceeded expectations, fueled by a surge in advertising. This is a testament to the platform's ability to adapt and innovate in a competitive landscape. Exciting times ahead for streaming! Read more: https://lnkd.in/dMdZgffs #NetflixGrowth #SubscriberSurge #StreamingSuccess #Q3Results #AdvertisingImpact #MediaTrends #DigitalEntertainment #ContentStrategy #ViewershipBoost #MarketInsights #BusinessGrowth