Polly Hendricks’ Post

Streaming now accounts for 38.5% of viewing! Impressive, right? Here are some interesting observations on the streaming industry: - Did you know that Tubi is almost equal to Disney+ in terms of viewership? - Surprisingly, YouTube has more viewers than Netflix! - Prime Video lags behind Hulu in viewership. - MAX exceeds Paramount+ (really?) - With these insights, can you see a giant opportunity for a new streaming platform? The streaming industry is constantly evolving, and these observations show just how competitive it can be. Which platform do you prefer? Let me know in the comments below! (Link to article in comments.)

Streaming now accounts for 38.5% of viewing! Impressive, right? Here are some interesting observations on the streaming industry: - Did you know that Tubi is almost equal to Disney+ in terms of viewership? - Surprisingly, YouTube has more viewers than Netflix! - Prime Video lags behind Hulu in viewership. - MAX exceeds Paramount+ (really?) - With these insights, can you see a giant opportunity for a new streaming platform? The streaming industry is constantly evolving, and these observations show just how competitive it can be. Which platform do you prefer? Let me know in the comments below!

Media buyers must now consider directing ad spend to the newer mediums of streaming services for mainstream advisor reach. And for good reason: According to a new report from Cogent Syndicated, Netflix and Amazon Prime Video are widely popular video streaming sites among financial advisors. “Perhaps even more impressively, adoption isn’t driven solely by younger advisors”, says Sonia Davis. Both Netflix and Amazon Prime Video enjoy broad reach across advisor channels, generational cohorts, AUM levels, DC AUM levels and heavy producer user segments. Read more: https://hubs.li/Q02qJVQw0 #mrx #financialadvisors #advisormarketing #advertising

TOP 10 STREAMING SERVICES IN 2024 Top US streaming companies: 1. Netflix: 269 million (subscribers) 2. Amazon Prime: 200 million 3. Disney+: 153 million 4. Max: 99 million 5. Paramount Plus: 71 million 6. Hulu: 50 million 7. Peacock: 32 million 8. Apple Plus TV: 25 million 9. ESPN Plus: 24 million 10. Starz: 16 million Source: The Global Index/Digital Trends I count 4 of these as my streaming services including STAN mainly for rugby. How about you?

🎬Ever find yourself endlessly scrolling through Netflix, Hulu, or other streaming platforms, only to come up empty-handed? Your AI-powered recommendations may not be living up to your expectations. Let's dive deeper into how we can improve and personalize our content suggestions for a better binge-watching experience. Better understanding equates to better watching. 🖥️💡 #Netflix #Hulu #StreamingServices #AIRecommendation https://lnkd.in/etvGCVeK

Really interesting analysis from Antenna on the 'lifetimes' of subscribers to different streaming platforms. The chart below shows the number of 'lifetimes' or the number of times an individual has subscribed to a service. From a Netflix perspective, 89% of subscribers have signed up once. The data shows platforms like Max (31%), AppleTV+ (29%), Peacock (28%) and Paramount+ (27%) have the highest percent of subscribers with multiple 'lifetimes'. #streaming #streamingvideo #svod #resubscribers #subscriberchurn #max #peacock #paramountplus #netflix #appletvplus #churn #subscriberlifetime

Streaming is finally starting to pay off for media companies, but there’s a catch — to get there, consumers are facing higher subscription costs and increasingly frequent price hikes. Legacy media companies entered the streaming market with a focus on gaining subscribers and competing with category leader Netflix as traditional cable TV bundles lose customers. Now, looking for a return on their content investments, Disney, Warner Bros. Discovery and others are aiming for streaming profits. Do you use any streaming platforms? Read more about what legacy media companies are doing to aim for profits: cnb.cx/3WOf4Dr

New data from Hub Research provides insight into the tier of streaming video subscriptions consumers have. The chart below shows most of the subscriptions to premium streaming platforms are ad-supported. Across Prime Video, Peacock, Hulu, Paramount+, Discovery+ and AMC, more than 50% of consumers who know what tier they have, have an ad-supported version. Only 22% of Netflix subscribers report subscribing to an ad-supported version, and 41% for Disney+. #svod #avod #streaming #streamingvideo #streamingplatforms #adsupported #tvads #primevideo #peacock #netflix #premiumstreaming #premiumplatforms #disneyplus #paramountplus #hulu

📺 Every week, our very own Manager of Client Strategy, Amala N., puts together a report about the top content posted by streaming services like Netflix, Hulu, HBO Max, Peacock, Prime Video & Amazon Studios, and more across social media. This report is then sent to our streaming clients to give them insights into what worked and what didn't and help them pivot their strategy for the following week as needed. Check out her findings and come back next Monday to see who was crowned for this week! #streamingmedia #streamingtv #entertainmentmarketing

Exciting news from Netflix! The platform has seen moderate subscriber growth, but the real highlight is the 35% increase in ad-tier memberships this quarter. This shift shows how audiences are embracing new options. How do you see this impacting the future of streaming? Read more: https://lnkd.in/dQX2kYar #NetflixGrowth #AdTierSuccess #StreamingTrends #SubscriberSurge #DigitalEntertainment #MediaIndustry #ContentConsumption #StreamingServices #ViewershipIncrease