Tito Melega’s Post

Here’s the third best podcast you’ll hear this week.

𝘗𝘦𝘰𝘱𝘭𝘦 𝘸𝘪𝘭𝘭 𝘧𝘰𝘳𝘨𝘦𝘵 𝘸𝘩𝘢𝘵 𝘺𝘰𝘶 𝘴𝘢𝘪𝘥, 𝘣𝘶𝘵 𝘵𝘩𝘦𝘺 𝘸𝘪𝘭𝘭 𝘯𝘦𝘷𝘦𝘳 𝘧𝘰𝘳𝘨𝘦𝘵 𝘩𝘰𝘸 𝘺𝘰𝘶 𝘮𝘢𝘥𝘦 𝘵𝘩𝘦𝘮 𝘧𝘦𝘦𝘭. ~ 𝘔𝘢𝘺𝘢 𝘈𝘯𝘨𝘦𝘭𝘰𝘶 Y'all, after 𝙏𝙝𝙚 𝘼𝙬𝙚𝙨𝙤𝙢𝙚 𝙅𝙤𝙪𝙧𝙣𝙚𝙮 episode with Neal Foard yesterday, it's impossible not to be thinking about the power of storytelling. Storytelling isn't just about sharing tales; it's the power to connect on a deeper level, to inspire action, and to leave a lasting impression. By crafting narratives that resonate and stir emotions, we not only capture attention but also create memorable experiences that endure far beyond the words spoken. Remember, storytelling isn't just for follks in the marketing and advertising space, it's for any business owner, entrepreneur, sales team, job seekers...come on, it's a skill everyone can benefit from. Be sure to check out full episode on our YouTube channel. Link in comments below. If you are looking to brush up on your storytelling skills, be sure to check out Neal's brand new course and receive 20% off through March 6, 2024. See information in comments below. #WednesdayWisdom #AuthenticMarketing #Storytelling #Storytellingforbusiness #marketingandadvertising The Awesome Journey 🌸

I have helped many entrepreneurs, CEO's, and marketing directors leverage video for their business. The secret to a high converting video isn't as complicated as people think... It’s just excellent storytelling. The best storytellers do these 5 things: 1. Include Contrasting Emotion → An emotional journey is key to great storytelling. Balance sadness with happiness and include other opposing emotions. 2. Insert Conflict → Conflict drives narrative tension and It keeps viewers invested in your story. 3. Show, Don’t Tell → Visuals are powerful. Use them to convey emotions. 4. Avoid Excessive Context→ Keep the story moving. Too much background can lose viewers' interest and make a video too long. 5. Attach Emotion to Dialogue → " It's crazy, We did it! We secured the $3M of funding...", has more emotion then, "My client was able to secured 10M of funding". This is exactly how you grab your audiences attention. It takes time to master, but it works. Try out these techniques for your next video! #storytelling #videomarketing #videoproduction

Ever seen Alfred Hitchcock's masterpiece, '𝑅𝑒𝒶𝓇 𝒲𝒾𝓃𝒹𝑜𝓌'? It is not just cinematic gold, I see it as a strategic thinking playbook, especially for marketers. Envision yourself as a communicator, much like Jeff with a broken leg - occasionally stuck, yet always observing. Think of the iconic opening scenes as your initiation into strategic thinking. Hitchcock deftly choreographs the camera movements, akin to planning a strategy - changing perspectives, overseeing the courtyard and providing glimpses into the lives of different neighbors in their apartments. Just as Jeff, sometimes we must shifts viewpoints too, for a comprehensive understanding of the business & communication landscape. I highlighted this analogy in my recent lecture at 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗧𝗿𝗲𝗻𝗱𝗳𝗼𝗿𝘂𝗺 on #contentmarketing planning, emphasizing the importance of #trust and #strategicthinking. I am sharing the slides, it is worth going through ➡ to find my #book and #podcast suggestions at the end. Some sneakpeek: 📚 Trevor Young: Content Marketing for PR 📚 Kinga Györffy: Szabadulás a sztorifóbiából 📚 Winfried Ebner, Alexander Luyken, Pawel Dillinger: Das Challange Book der Corporate Influencer 🎧 Reklámszünet - Peter Szigeti 🎧 Brand Master podcast I would love to hear your tips too, share some recommendations in comment! #communicationstrategy #contentcreation #PR Magyar Marketing Szövetség

How Tiffany Pantozzi landed a $1.3 million listing from a single YouTube video. But first, let's go back to when she started in real estate: She was shocked by the lack of effort from some agents. Basic photos. Minimal marketing. Yet big commissions. She knew she had to be different. So, she invested in high-quality video content. Here's what she learned: 1. Lifestyle is Everything — Showcase the neighborhood, not just the house — Highlight local amenities and culture — Help viewers imagine living there 2. Quality Matters — Hire professionals for videography — Plan and script key talking points — Create content you're proud to share 3. Think Long-Term — Make videos that stay relevant — Focus on timeless area features — Build a portfolio of work to show future clients Now, her videos work for her 24/7. That $1.3M client? "I got a $1.3 million listing only from YouTube because the buyer who watched my content called me and said, I want you to make the video as you did for those houses for my house; I want you to sell my house. They called me after watching an old video..." You can get access to her Lifestyle Listing Video playbook she shared on our Breaking and Building Leaders podcast below 👇

Winning brands project a message of caring, hope and strength. In this episode, you'll discover the 3 key traits of a great guide. http://bit.ly/2Lpm4WN

Winning brands project a message of caring, hope and strength. In this episode, you'll discover the 3 key traits of a great guide. http://bit.ly/2Lpm4WN

🎬 Make Your Videos Stand Out 🌟 Hey LinkedIn family! 👋 I'm excited to share the latest episode where we dive into the good, the bad and the dogs of content creation. 🎥 🐕 In this episode, I point out some of our missteps in this series and offer thoughts on what works -and what doesn’t! - when making your videos stand out on business platforms like LinkedIn and YouTube. 📉📈 Everything from: ✅ Wardrobe choices 👗 ✅ Background distractions 🖼️ ✅ Visual Consistency 🔁 ✅Authentic voices 🗣️ Plus, don’t miss the cameo with my daughter, Erika Persil! 🤩 Check it out and let me know what you think. I’m always looking for new ideas and better ways to create great content. 📹✨ Leave your best video creative tip in the comments so we can all learn! In case you missed any of this series, here are handy links: Do You Have a Video Strategy? https://bit.ly/4duSF5E What to Consider for Building a Strategy https://bit.ly/3UdmQFy Crafting a Video Strategy Plan https://bit.ly/3wimFAT On-site Tips and Tricks https://bit.ly/3Wh6oa1 MarketScale #contentcreation #b2b #video

You know it and your grandma knows it too… If you don’t believe me, just ask her about her favorite tv series. What would happen to any story without characters? But not without “any” character. I’m talking about the well-crafted ones. The kind that can captivate audiences, drive plot, and evoke deep emotional responses. I'll share 5 key strategies to help you develop business characters that resonate. It’s all in there: Nuanced personalities, relatable flaws, dynamic growth arcs… — Identify the Role Think about who your character is in the context of your story. Are they a visionary founder, a dedicated team member, or a loyal customer? Give them a specific role that aligns with your narrative. — Highlight Their Struggles Characters resonate more when they have relatable struggles. Share the challenges they face in their professional journey. This adds depth and relatability. — Show Their Growth Document their growth and development. How do they overcome obstacles? What lessons do they learn along the way? This transformation makes your character memorable. — Make Them Relatable Use real-world scenarios and emotions. The more relatable your character, the stronger the connection with your audience. Think about common industry challenges and how your character navigates them. — Add a Personal Touch Share personal anecdotes or quirks. Maybe your character has a morning routine that fuels their success or a particular leadership style. These details make your character unique. NOW THE ENCORE… If you are building your personal brand, just go back to the top of the list. Now change all the subjects in the list for “you” and crush it. You have a great starting point to draw your own narrative and begin creating content. #storytelling #personalbrand #characters

Everyone is wrong about brand. A single word can be the difference between being ignored or captivating an audience. "Brand" is a term that is tossed around with casual ease, but might it hold the key to unlocking influence? Is it a name? A logo? Or something far more powerful that shapes perception and ignites desire? Unveiling the true potential of "brand" could be the missing piece to the puzzle of success. Let's dive deeper, discover the secret of "brand", and learn to harness its power to transform fleeting recognition into a magnetic connection. _ Bryan Jimenez is a barrier- breaking brand strategist and creative director who has worked in the creative industry for nearly two decades. He's worked on projects for large internationally recognized brands and is a recognized authority on the topic of "brand". He's the host of The Archimedes Effect Podcast, a 3x startup founder, and a heterodox autodidact. Bryan mentors creators and creative professional, helping them overcome challenges of mindset, money, self-confidence, and public speaking. Bryan is also the founder of the "Creativos Empodera2" YouTube channel, an online community for empowering Spanish-language creatives to help them reach their next level of personal and professional success. #brand #business #marketing #branding #consulting #consultants #expert #secret #secrets #brandsecrets