Ever seen Alfred Hitchcock's masterpiece, '𝑅𝑒𝒶𝓇 𝒲𝒾𝓃𝒹𝑜𝓌'? It is not just cinematic gold, I see it as a strategic thinking playbook, especially for marketers. Envision yourself as a communicator, much like Jeff with a broken leg - occasionally stuck, yet always observing. Think of the iconic opening scenes as your initiation into strategic thinking. Hitchcock deftly choreographs the camera movements, akin to planning a strategy - changing perspectives, overseeing the courtyard and providing glimpses into the lives of different neighbors in their apartments. Just as Jeff, sometimes we must shifts viewpoints too, for a comprehensive understanding of the business & communication landscape. I highlighted this analogy in my recent lecture at 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗧𝗿𝗲𝗻𝗱𝗳𝗼𝗿𝘂𝗺 on #contentmarketing planning, emphasizing the importance of #trust and #strategicthinking. I am sharing the slides, it is worth going through ➡ to find my #book and #podcast suggestions at the end. Some sneakpeek: 📚 Trevor Young: Content Marketing for PR 📚 Kinga Györffy: Szabadulás a sztorifóbiából 📚 Winfried Ebner, Alexander Luyken, Pawel Dillinger: Das Challange Book der Corporate Influencer 🎧 Reklámszünet - Peter Szigeti 🎧 Brand Master podcast I would love to hear your tips too, share some recommendations in comment! #communicationstrategy #contentcreation #PR Magyar Marketing Szövetség
Thank you for the shout-out of my book Flóra, much appreciated 🙏
Thank you for the book recommendation 🙏
Thank you for mentioning Story Phobia, Flóra. I'm honored.
Such a creative perspective! Can't wait to check out your lecture slides.