Gio Yanez 🎸’s Post

Jo Cowper, a brand voice development expert, shares essential advice for anyone launching a video project: 1.) Define your why: Before you start filming, get crystal clear on why you're doing this project and what you hope to achieve. 2.) Identify your ideal audience: Who is your video meant for? What are their needs and desires? 3.) Consider the impact: What kind of transformation do you want your video to create for viewers? 4.) Stay authentic: Don't just follow trends - ensure your video reflects your unique voice and purpose. Jo emphasizes that a clear understanding of your purpose and audience will ensure your video makes a genuine impact. Watch the full episode to hear Jo's inspiring story and discover how to create a career that aligns with your values. Ready to finally find your brand's true voice? #VideoMarketing #BrandStrategy #ContentCreation #Authenticity #Impact #PedalStomperProductions

9 story arcs to help you tell your story 👇🏼 There is so much power in storytelling. Our vulnerability, realness and relatability, this is what creates deep connection and resonance. Resonance leads to relationships. Relationships lead to sales. 💗🫱🏼🫲🏽✨ When you’ve done your client avatar work and connect to your perfect people via story, you’ll stand out from the noise. Here are 9 story arcs that can turn your brand narrative into a magnet: + Rags to Riches: share your path from humble beginnings to successful entrepreneur / creative + Afraid to Fearless: show how overcoming your fears and getting out of your comfort zone lead to big wins + Despair to Joy: highlight your transition from tough times to magical happiness + Unwell to Healthy: show before and afters from health struggles to vibrant well-being + Beginner to Master: we all start somewhere, show us how you went from novice to expert + Loner to Leader: from solo to community, show us how you went from solitude or outcast to inspiring others + Victim to Survivor: tell your story of resilience, vulnerability and defeating adversity + Villain to Hero: describe your transformation from a challenging past to becoming a kind, caring, helper + Enemy to Friend: tell us how you’ve turned conflicts into friendship or partnership Stories like these remind us that behind every product, brand, and social account there’s a living, breathing person. When we use social as a place for announcements, eyes glaze over. Think attraction > announcements. ✨Which story could you tell? https://lnkd.in/gffjaD7K

My top **19 ways to tell a video 🎥 story** that captivates and connects: 1. Start with a abrupt hook that grabs attention in the first 10 seconds. 2. Define the four P's of storytelling: plot, purpose, people and place 3. Utilize a clear narrative arc: setup, conflict, resolution. 4. Show, don’t tell to master the visual elements of your story 5. Understand your viewership, their interests, and their problems 6. Change the length of your story according to the broadcast medium 7. Go behind the scenes for an intimate, real feel. 8. Include twists and turns to keep viewers guessing. 9. Use lighting: less for negative emotions, more for happier ones. 10. Leverage pacing; slow down for impact, speed up for excitement. 11. Create a sense of urgency in your narrative. 12. Use colour psychology: an orange grade evokes happiness, youth 13. Make your message universal - everyone loves a good “human” story. 14. Harness the power of silence - sometimes less is more. 15. Engage with real-life stakes: what’s at risk? 16. Show transformation or growth – people love before-and-after stories. 17. Use metaphors or analogies to simplify complex topics. 18. End with a strong call to action that feels natural. 19. Experiment with different formats: animations, interviews, vlogs. Which of these do you think will resonate the most in your next project? 💬👇 #VideoStorytelling #ContentCreation #StorytellingStrategy

I watched Kapil Sharma's Show! How much drama is too much drama? Sudha Murthy was one of his guests and she stood out!!!!!!! Drama is good if it weaves into a story! A good storyteller always has "drama" in the right measure because it comes from a genuine place. ✔ I enjoy listening to Sudha Murthy. Many do ✔ She is funny, quirky, and always has a story to tell that empowers and inspires all genders, especially women ✔ She is dramatic but only to stir the right emotion and it always lands. ✔ Sudha Murthy is authentic and unique ✔ Her messaging stays with us because it is woven into a story Storytelling is the oldest tool used by mankind to keep tribes together. It is craftily used by several leaders and creatives to build trust and credibility. This is why Storytelling works: ▶ Our brains process stories and record them easily ▶ We connect with the emotion (drama) and that stays with us ▶ We engage at a deeper level and that holds our attention ▶ Stories are very effective in giving out clear messages ▶ Complex messages can be communicated through stories ▶ A good story can stand out even if it's a noisy place ▶ It builds trust and makes the experience memorable ▶ Effective storytelling empowers the customer, and makes them the hero! Story-telling can make our messaging more meaningful, memorable, and relatable. All killer ingredients to build a powerful brand! Are you a good storyteller? Now don't tell me you don't have any stories to tell. We all have thousands of them. Align them with your brand message, and add a dash of genuine drama - viola !!! There you go! Donald Miller - Famous the author of many books including "Building A Brand Story" talks about how a powerful simple story can grow your business. So what is your story? Comment below! #storytellingforbusiness #personalbranding #brandbuilding #businessbranding

"We'll do it live!!!!" (And that's where everything went horribly wrong) If you work with exceptional people as I do, one of the most frustrating truths is that you can't expect them to be actors. Regardless of their skills in sales, giving presentations or keynote addresses, unless you have spent hundreds/thousands of hours practicing to be on camera you are simply not remotely prepared. They often think that it won't be that difficult and then, as they say, "hilarity ensues!" The set is quiet. The lights are bright. There is no audience giving you that necessary energy feedback. And most unforgiving: the camera which sees every mumble, stumble, odd gesture, eye twitch ... everything is there on playback. It's crushingly hard to do. There are times when you have to put your main person on camera for more than ten seconds to open and then close the piece but I try not to. If we have to get long takes, meaning more than maybe four sentences, it can be a complicated process and exhausting for the talent. They are trying so hard to remember just a few lines at a time to talk about a topic on which they are often experts. Even with a few days trying to memorize the script and with the help of a teleprompter/cue cards it's still a struggle. I'm thrilled that HumanKind Business Leaders is launching. At their request I put together a blooper reel of the amazing Beck Sydow working with me. This is Beck trying to get just the first few lines out on a three minute explainer video with the power and confidence that Beck normally exudes. It was hard but we got through it. Having the strong connection between the two of us and my experience in helping people through such things was the saving grace. Take 17 and ... ACTION! #videoproduction #BTS #storytelling #marketing #communication

CEOs: Wanna get better on video? Record in front of other people 😱 This may seem counterintuitive but it actually works and here’s why: When you record with (Or around others) it’s closer to how you are in real life having natural conversations. You don’t pause mid-convo and say, “Hold on, let me re-say that line” When you go to a secluded spot and it’s JUST you and the camera, you naturally (Because you know you can) will start over, do retakes, and overthink every single word that comes out of your mouth. I experience this And so do you :) Also, it comes across as more REAL when you record around others. You won’t feel the need to force every line or keep restarting. You just… go. Of course, the content fundamentals still matter — you need a hook in those first few seconds and a clear message for your audience. But there’s something powerful about being in a public space, surrounded by other human beings. You pick up on the energy around you, and it reflects in your video. So the next time you're thinking about recording in isolation, consider switching things up. Put yourself on stage. You might surprise yourself. ❤️ ABS Alex B Sheridan #videomarketing #contentcreation #videocontent

I spent Monday and Tuesday hanging out with a bunch of actors whilst I was filming a tv show down in Coventry, and it was really interesting to hear how they approach social media. It was completely different to how an entrepreneur or organisation would look at it. 👀 They were all posting loads and growing their following to get themselves 'out there', but (in the nicest possible way...) a lot of their content was just fluff, and they weren't telling their story. And surely actors should be the best storytellers, right?! There was a real disconnect between taking themselves and their journeys seriously and sharing their work/achievements/whatever in a curated and strategic way, and just posting constantly 'to get their name out there'. So we put a stop to that right there. The pressure to 'keep posting' isn't real. We've all made that up. But the need to create connection with your audience so that you're memorable IS real. So we need to be intentional with it. Post less if you're struggling to come up with ideas. Share your story and bring us in on your journey instead. #PersonalBrand #ContentCreation #Storytelling

Let me tell you a story… 📖 We all love scrolling through posts, but let’s be honest: most of us are on Stories. We watch them more often than we scroll through our feeds, right? So, how do you craft a narrative about your day or event that pulls your followers into the whirlwind of your life? Here’s a quick cheat sheet: 1. The Hook 🎣 Start with an intriguing moment - something that’s out of the ordinary. It could be as simple as discovering a new café in your neighborhood. 2. The Teaser 🚀 Your second Story is all about grabbing attention. Set the scene, stir up the atmosphere, and build anticipation. “A new spot just opened up… and wow, there’s something to see!” 3. Add Context 🧩This is where you share the "why". Explain the backstory or your motivation, like: “You know I’m always on the lookout for unique places.” 4. Show Your Emotions 😍This is where you let your feelings shine. Share your “wow” moment and keep the excitement going. “I didn’t expect to find a place like this, but it totally blew me away.” 5. The Event Itself 📸 Here’s where you let your visuals: photos, videos, screenshots, whatever brings your moment to life. In our case, it’s a quick video of that cozy café. 6. Wrap It Up 🎁Why should others care? What’s the value? “This spot is perfect for all who out there looking for great coffee and a unique vibe.” And that’s it, your storytelling blueprint in five steps. Give it a try! 📱

Your story is your greatest asset. But are you using it well? Your story does a lot of heavy lifting. It shapes how people think of you. It impacts whether they think of you at all. It helps you see yourself more clearly (and positively) too. Does your business have a story worth hearing? Shaping your story improves your chances for success. For improving your quality of life. What story are you telling about yourself? Or your business? The key is finding the heart of your story. Telling your story the right way. So it connects with your audience. When you focus on your story, you protect — and supercharge — your greatest asset. #storytelling

📚 Just reading "Show Your Work" by Austin Kleon, and one chapter really stood out to me: "Tell Good Stories." In a world filled with information, the ability to tell authentic and impactful stories is crucial. Whether you're a student, professional, or entrepreneur, storytelling can elevate your work and connect you with your audience on a deeper level. Here are three key takeaways from the chapter: 1️⃣ Authenticity: Share your experiences genuinely, including both successes and failures. 2️⃣ Emotion: Evoke genuine emotions through your storytelling, making your stories memorable. 3️⃣ Impact: Craft stories that resonate and make a difference in people's lives. How do you incorporate storytelling into your work? Share your thoughts in the comments below! Let's inspire each other to tell better stories and make a lasting impact.