AI didn’t kill creativity. People did. While I didn’t get to see Pip Bingemann’s love presentation, his lovely deck carry’s the weight of the message: People (agencies, clients, and creative folks) have let homogeny take the reigns of the industry. This has led to the blanding of our output, but also making everything less effective. AI and tech tools are the symptom not the problem—though the ethical creation and use of technology are still issues that need to be addressed. All of this has eroded trust and belief in value of creative work and contributed to collapse of the advertising, entertainment, and a variety of other industries. So how do we fix it? By bucking the system and making great things. Unique things. For god’s sake, making something NEW.
Thought I'd share the deck I chatted through at #cannesincairns earlier this week for those that couldn't make it. Obviously sharing a deck without the commentary leaves lots of room for misinterpretation but TLDR this is a biased opinion on the NEED for the industry to change the way we operate and to not look at AI as doom but an opportunity for rebirth. At the same time its a bit of a plea to those creating AI products to respect the craft, process and value of creativity. To understand the role of machines, embrace their value, but MORE IMPORTANTLY the need to design AI AROUND great people and not in way that tries to override them. Big thanks to Pippa Chambers, Cannes In Cairns and B&T for having me and props and homage to Zoe Scaman, Marcus B., Graham Sweet, Ant Keogh, Jess Wheeler, Allister Hercus, Jeremy Somers and Jenny Nicholson for playing and experimenting with AI in interesting ways (and there's a heap more I couldn't fit in!). These are the types of people who will lead the industry to a better, more creative and interesting place and hopefully one that has an upward impact into culture itself. And final thanks to Ronan Murphy for helping pull the deck together!
Designer
6moI wouldnt be so quick to lump creative folk in with the actual stakeholders and decision makers. Lets also not forget that there is an algorithm in social media that help push content to its viewes. Not unlike the Nielsen numbers that dictated what kind of ads and shows people would watch.