"Amazon Posts" are a neglected tool for boosting listings. They change how brands engage with customers. Posts let you share lifestyle images and captions on Amazon, like a social media platform. These posts show up in your brand's feed, related product, and category feeds, and on your product listings. This feature is ONLY for U.S. sellers who are Amazon Brand Registry members, vendors, and those with an Amazon Store. Why Use Amazon Posts? ➤ Free promotion: No cost, better brand visibility without hurting your marketing budget. ➤ Better product discovery: Posts show your products in action, helping customers find other items they want. ➤ Reuse content: Use your existing social media content for your Amazon audience. ➤ Data insights: See which images and captions work best to improve your marketing. 🛠 How to Get Started with Amazon Posts → Create Your Profile: Go to posts.amazon.com, verify your brand, upload your logo. → Create and Customize Your Post: Upload a good photo, write a clear caption without sales language, link it to your product's ASIN. → Submission and Review: Submit your Post for review. When approved, it's live. Track performance on Amazon's dashboard. 📸 Best Practices for Amazon Posts ⤷ Use lifestyle images showing your product in context. ⤷ Write clear, engaging captions without sales language. ⤷ Build a brand narrative that connects with customers. If you're in Amazon Brand Registry and have an Amazon Store, you can use Amazon Posts now to boost brand awareness and product sales. Start posting and tell your brand story where your customers are shopping. More connections, more sales. It's that simple. #AmazonFBA #Amazon #AmazonSellers #BrandGrowth
I love your insight in reusing Amazon posts that builds better brand visibility without any cost, Mina Elias Build a genuine connections and trust with your customer by showing them your product usage in daily life. Trust = connections = sales
I will definitely echo using Amazon Posts. While I haven’t noticed a substantial impact, they have led to increased followers and awareness. Thanks for the share, Mina. Always adding value to the community. 💥
I'm afraid it won't be free anymore as it shows the boost option.
Great reminder Mina Elias - we schedule them a month ahead. Takes half a day and then just boost them when we see they pick up momentum.
This is such a game-changer for small brands! Can't wait to try it out.
This is fantastic advice! It's amazing how Amazon Posts can bridge the gap between social media engagement and e-commerce. Leveraging lifestyle images and authentic captions can really humanize a brand and create a stronger connection with customers. Plus, the ability to repurpose existing content is a huge time-saver. Have you seen any specific brands that are excelling with Amazon Posts? I'd love to check out some examples! 🌟
Totally agree with posts being an underrated tactic. These are another one of those small things that can be done to make a difference to help separate the weekend warriors from the heros. Keep posting and stay committed (we do it at least once a week for each registered brand). More people will engage with them and follow your brand than one may think.
Great insights on Amazon Posts! Another key advantage is the ability to build customer trust through authentic engagement. By showcasing real-life applications and user-generated content, brands can foster a sense of community and loyalty. Additionally, leveraging seasonal trends and events in your posts can make your brand more relatable and timely. This dynamic approach can set you apart in a crowded marketplace.
Creating a valuable presence of brand is veru crucial and beneficial, this always helps in creating brand awareness and later conversions
$1.2-Billion managed - MyAmazonGuy.com Agency Founder - Leveling Up Amazon Brands thru CTR PPC SEO Catalog Troubleshooting Trademarks Refunds | Amazon FBA Thought Leader
5moPossiblity it helps SEO too