Barometer’s Post

Balancing the challenges of running a company, staying on top of industry trends, and being there for my family isn’t always easy, but it’s what I’m passionate about. This summer, between my sons' travel baseball season and keeping The Podcast Exchange - TPX moving forward, I’ve been digging into data-driven podcast advertising strategies to help our clients get the most out of their ad spend. In my latest article, I share what I’ve learned about using data to fine-tune ad placements, craft compelling content, and maximize ROI. If you’re looking for practical insights on boosting the effectiveness of your podcast ads, I’d love for you to check it out. Read more: https://lnkd.in/gAiYNHJd #BaseballDad  #PodcastAdvertising #DataDriven #ROI #MarketingStrategy #TPX

𝗪𝗵𝘆 𝗦𝗮𝘃𝘃𝘆 𝗕𝗿𝗮𝗻𝗱𝘀 𝗮𝗿𝗲 𝗧𝘂𝗿𝗻𝗶𝗻𝗴 𝘁𝗼 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀 𝘁𝗼 𝗖𝗼𝗺𝗯𝗮𝘁 𝗥𝗶𝘀𝗶𝗻𝗴 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗔𝗱 𝗖𝗼𝘀𝘁𝘀 As digital marketing costs continue to climb and channels become increasingly saturated, brands must seek innovative ways to engage with their target audiences. According to a recent article by John Hall on Inc. Magazine., 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗶𝘀 𝗲𝗺𝗲𝗿𝗴𝗶𝗻𝗴 𝗮𝘀 𝗮 𝗽𝗼𝘄𝗲𝗿𝗳𝘂𝗹 𝘁𝗼𝗼𝗹 in this landscape. With over half a billion listeners globally, podcasts offer targeted, highly engaged audiences that can significantly reduce Customer Acquisition Costs (CAC). The intimate nature of podcasts, combined with their ability to deliver content to niche, loyal communities, means that ads placed here are not just heard—they're trusted. 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝘀𝗵𝗼𝘄𝘀 𝘁𝗵𝗮𝘁 𝟲𝟮% 𝗼𝗳 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝗹𝗶𝘀𝘁𝗲𝗻𝗲𝗿𝘀 𝗮𝗿𝗲 𝗹𝗶𝗸𝗲𝗹𝘆 𝘁𝗼 𝗯𝘂𝘆 𝗮 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗮𝗳𝘁𝗲𝗿 𝗵𝗲𝗮𝗿𝗶𝗻𝗴 𝗮𝗯𝗼𝘂𝘁 𝗶𝘁 𝗼𝗻 𝗮 𝘀𝗵𝗼𝘄. This level of engagement dwarfs the typical click-through rates of traditional digital ads. Additionally, with CPM rates ranging from $18-$50, podcast advertising is a cost-effective way to reach and convert audiences, especially when compared to the rising costs of other digital channels. Tracking success is straightforward with tools like unique discount codes and UTM parameters, making it easy to measure the impact within your broader digital strategy. In an era where cutting through the digital noise is more challenging than ever, 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗼𝗳𝗳𝗲𝗿𝘀 𝗮 𝘄𝗮𝘆 𝘁𝗼 𝗻𝗼𝘁 𝗼𝗻𝗹𝘆 𝗿𝗲𝗮𝗰𝗵 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗯𝘂𝘁 𝘁𝗼 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲𝗺 𝗼𝗻 𝗮 𝗱𝗲𝗲𝗽𝗲𝗿 𝗹𝗲𝘃𝗲𝗹—potentially lowering your CAC and driving more meaningful engagement. Are you ready to rethink your marketing strategy for 2024? #podcastadvertising #podcasts #marketingstrategy #marketingconsultant https://lnkd.in/eQmK9HRr

Podcasting is projected to return to double-digit growth (12%), with revenues of over $2B this year, and on track to reach nearly $2.6 billion by 2026. Comedy’s revenue share grew by four points in the past two years, gaining nearly 300 new advertisers in Q4 2023. It overtook news and sports as one of the most popular podcast genres. Sports is the second most popular content genre for the second straight year, but down slightly from 15% in 2022 to 13% in 2023. CPG and retail brands revenue was up 4% and 5% respectively, since 2022. More than a quarter of podcasting revenues were in the “other” category, such as government, non-profit, pets and home. Topics: Audio pushing into video and social for audience reach and discovery It’s no surprise that podcast execs and hosts talked about reaching audiences beyond audio platforms, especially given the fact that many podcasters are consuming video podcast content on YouTube and the role of social media and short form video platforms in distributing podcast content. New measurement and ad buying tools announced to lure buyers “Only 14 of the top 100 advertisers have really done anything more than a test budget,”. “2023 spend among the 10 biggest podcast advertisers grew 47%.

Thank you JamX for taking the time to share our report with your readers. Your support and willingness to spread the word mean a lot to us. The Global Podcast Advertising Market size is expected to be worth around USD 43 Billion by 2032, from USD 12.7 Billion in 2023, growing at a CAGR of 14.5% during the forecast period from 2023 to 2032. Discover more @ https://lnkd.in/gpXWme5B #PodcastAdvertising #MarketTrends #PodcastGrowth #AdRevenue #PodcastIndustry #DigitalAdvertising #PodcastROI #AudienceEngagement #PodcastMarketing #BrandedContent

Thank you Podcastblog for taking the time to share our report with your readers. Your support and willingness to spread the word mean a lot to us. 😊 According to Market.us, The Global Podcast Advertising Market size is expected to be worth around USD 43 Billion by 2032, from USD 12.7 Billion in 2023, growing at a CAGR of 14.5% during the forecast period from 2023 to 2032. Discover more @https://lnkd.in/dVZtf2JX #PodcastAdvertising #PodcastMarketing #AdvertisingTrends #DigitalMarketing #PodcastIndustry #AudioAdvertising #PodcastPromotion #MarketingInsights #PodcastAudience #BrandAwareness

As podcast advertising grows, brand lift data can help brands demystify the ROI of their spending

The Global Podcast Advertising Market size is expected to be worth around USD 43 Billion by 2032, from USD 12.7 Billion in 2023, growing at a CAGR of 14.5% during the forecast period from 2023 to 2032.

Cross-Podcast Listener Measurement allows you to say goodbye to wasted campaign dollars and hello to reaching new, engaged audiences. If you're a #brand, #agency, or #advertiser that is utilizing podcasts as part of your marketing mix, get in-the-know on the value that cross-podcast listener measurement provides. Learn more: https://hubs.ly/Q02B5YFx0

Podcasts continue to rise as a dynamic platform for brand engagement! Here are four essential elements to craft your next successful podcast ad campaign. Advertisers, are you ready to harness its potential? Let's connect to discuss the best ways to leverage podcasts so you can elevate your marketing strategy! #Podcasts #Advertising #BrandEngagement #MarketingStrategy

A really interesting blog on where the US podcast market could be heading in the next 8-10 years. I’d love to see more studies like this conducted on the UK market. A few years back it was common to hear “we’re 5-10 years behind the US” with our podcast industry, think that still stands? #podcast #freelance