Barometer

More exciting new from our portfolio: Congrats 👏 to Tamara (Zubatiy) Nelson, PhD and her team at Barometer on launching a new, first-to-market AI tool for podcast ad placement in partnership with Omnicom Media Group, SiriusXM and The Trade Desk 👇

We are thrilled to announce we have launched Contextual Targeting and Brand Suitability Targeting for Programmatic Audio! 🚀 This first-to-market capability enables brands to confidently align with suitable podcast contexts programmatically, launching first on the The Trade Desk! Advertisers can now overcome brand suitability concerns with episodic level precision, ensuring each impression aligns with unique brand standards. This buy-side, self-service control coupled with transparency from publishers, enables advertiser choice and trust! This release features our beta parters SiriusXM and Omnicom Media Group agency, Hearts & Science! Thank you to the amazing The Trade Desk team for your incredible work to bring this product to life and to our beta partners for trusting the Barometer team. 🎉🎉 Check out our full release 👇👇 https://lnkd.in/gZmD-ShJ #BrandSafety #BrandSuitability #ContextualTargeting #ProgramaticAudio #PodcastAdvertising #Adtech

CES 2025 is just around the corner! Our very own, Tamara (Zubatiy) Nelson, PhD will be attending! We look forward to seeing you all there! 👏

We are very excited about our partnership with NumberEight! 👏 Check out our full release to learn about how combining our innovative brand safety and contextual data with Number Eight's ID-less audience intelligence is revolutionizing podcast advertising! This partnership enables precise targeting, higher ROI, and ensures contextual alignment!🚀 #PodcastAdvertising #ContextualTargeting #AdTech #BrandSafety #BrandSuitability

What an epic 48 hours with the Barometer crew in NYC! We had an action-packed agenda including 🔥Nayeema Raza sharing about her experience as a journalist and producer to remind us why we’re in this business 🚀 a visit to the epic new Acast NYC office to mingle with Ricardo Neto, Tiffany Ashitey, Ross Adams, Jill Weinstein, Valerie Reimer and many other inspiring Acasters! It’s so special for our engineering team to meet the partners who make it all worth it! 🛠️ some team building manual labor to construct our step and repeat in the office for some funny poses. Gearing up for conference season! 💡 Our very own John Sardelis leading the team through our 2025 Sales Strategy and so much amazing teamwork building out our 2025 road map. We can’t wait to do it again soon! Thank you to our epic team for coming!

Stoked for Day 1 of our team onsite and grateful to have so many Barometer team members together in person and virtually 🤩

Our partners at Acast recently released their “Future of Podcast Advertising in 2025: Industry leaders’ predictions!" These predictions provide executable insights to future proof your strategy and reach the most valuable audience! 🚀Demand for audio content is increasing! According to a recent Acast survey: more than 50% of listeners in emerging markets and nearly 40% in established markets plan to increase podcast listenership in the next 6 months! 🚀Programmatic data tools enable advertisers to increase their engagement, and streamline costs, making podcast advertising more scalable and measurable! 🚀Enhanced brand safety solutions enhance advertiser confidence to test and shift their media spend in podcasting! Barometer is proud to provide brand safety solutions for Acast to ensure advertiser messaging is in suitable environments, confidently navigate risk, discover new content, and measure campaign performance across Acast’s global catalog! 💡Check out the full article to learn how the podcasting world in 2025 represents the ideal platform for growth, engagement, and deeper audience impacts!  https://lnkd.in/gJieUAyU #PodcastAdvertising #Advertising #DigitalAdvertising #BrandSafety #BrandSuitability

Please join us in congratulating HearstLab portfolio company founder Tamara (Zubatiy) Nelson, PhD, cofounder and CEO of Barometer, on being named to Forbes 30 under 30! 👏👏👏 Highlights: 🚩With a PhD in human-centered AI from Georgia Institute of Technology, Dr. Nelson founded Barometer to help advertisers go beyond SEO keywords to confirm contextual relevancy and brand safety. 📈 To date, Barometer has routed $100 million+ in global ad spend to tens of thousands of creators in multiple languages including working with teams like Horizon Media, BetterHelp and SiriusXM. 🏆 Other awards include a Cynopsis Top Women in Media and AdTech Innovator Honoree in 2023 as well as SXSW Pitch Winner of FastPitch in AI category. More via Forbes: https://lnkd.in/eWqad924 Congrats again, Tamara!

Congratulations to our fearless leader Tamara (Zubatiy) Nelson, PhD for being named a Forbes 30 Under 30! 🚀 #ForbesUnder30

According to a study conducted by our partners at Sounds Profitable, Podcast Advertising outranks upper-funnel, mid-funnel, and lower-funnel metrics compared to CTV and YouTube! 🚀The average podcast listener has 3% higher awareness! 🚀Mid-funnel metrics including favorability are nearly 3% higher! 🚀 Podcast listeners have nearly 6% higher action intent! If you are looking for an advertising medium to drive performance from lower to upper funnel, podcast advertising is the perfect fit! #PodcastAdvertising #BrandSuitability #Advertising #DigitalAudio