Stephen Pickens

Retail media networks need a deeper integration of DOOH with all its elements (The Media Leader): Sam Knights, CEO of SMG. The halo effect highlighted by Co-op and Circana’s study emphasises the huge potential wins to be had by integrating OOH into retail media network offerings more seamlessly. We’ve used a combination of retailer data, insights and previous campaign learnings to inform optimal site selection, creative direction and strategy. This data-centric […] #DOOH #digitalbillboards #digitalsignage

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One of my favorite recent articles from the amazing Kiri Masters. In 2025, retail media networks will shift gears, moving beyond mere existence with an upcoming “charm offensive” that will prioritize user experience, emphasizing value and innovation in ad offerings instead of relying solely on their platform reach. Plus, B2B has entered the Retail Media realm. As competition intensifies, retailers will aim to attract higher ad spend by fostering brand loyalty and refining measurement strategies. Expect a year of fierce competition and strategic partnerships as retail media networks evolve to stand out in a saturated digital landscape. https://lnkd.in/eUr9zt2h

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Programmatic advertising's rise, now dominating over 90% of U.S. digital transactions, is a testament to its transformative power. As we move forward, PDOOH is poised to redefine the out-of-home space, with dynamic data-driven strategies leading the charge. Embracing this evolution offers brands a unique opportunity to engage more effectively, especially as the demand for sustainability and personalization grows. #DOOH #Advertising #Media #ProgrammaticAdvertising

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Make your media network a front-runner!🏃 LiveRamp's eBook is like a playbook for winning the race. Discover 20 ways to outpace the competition with smarter targeting, better measurement, and next-level innovation.

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"Markacy uses an approach it calls finance-based marketing, an in-house process working with a client’s leadership to integrate profit-and-loss forecasts, inventory and margin goals into the media planning/buying and growth strategies." Nice Digiday piece from last week. Give it a read. https://lnkd.in/ga9-ASsE

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So glad to see Digiday and Kimeko McCoy write about retail media networks that every marketer, especially those in CPGs, needs to read and absorb. There are pros and cons. My business partner Boris Litvinov contributes. Unfortunately, we are seeing marketers over-invest in RMN with blind faith without realizing the 2X-6X cost implications which affects ROI/ROAS. In an economy when budgets are so tight, no CPG marketer can afford to be that frivolous with their investments, but they are. #rmn #retail #media #retailmedianetworks

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Today, programmatic now accounts for three-fourths of all CTV transactions as digital video ad spending becomes more focused on performance-driven outcomes like sales, leads, and website actions. #AdSpend #Advertising #CTV #Programmatic

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Data, data, data! With Atlanta being recognized as a sports epicenter, using data to target sports fans has never been more valuable combined with OOH. Like peas and carrots! #Advertising #outofhome #atlanta #data #mobilesolutions

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As temperatures rise, Liquid I.V. makes sure to remind everyone to stay hydrated with Liquid I.V. Electrolytte Drink Mix! If you have a message to share with South Florida audiences, reach out to learn more about advertising on Out-of-Home. #OOH #Advertising #Miami

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The marketplace will look a lot different in five years. Mars United's Michele Roney offers 8 trends every hopeful network needs to consider in this new report. Check it out here: https://lnkd.in/gFNQnU-h

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FYI: Financial institutions will face challenges with consumer behavior, trust, and ad infrastructure as they attempt to grow their media networks (EMARKETER): by Sara Lebow. 1. Financial platforms are not retail hubs Much of RMNs’ early success came from advertisers’ interest in buying search ads close to the point of purchase on retailer websites. But FMNs don’t have owned channels where users spend a lot of time shopping. And the apps and websites financial institutions have are […] #DOOH #digitalbillboards #digitalsignage

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Insightful commentary on the impact of political ad spend on local advertisers from Clelia Zattoni "Political ad spend drives saturation and inflates CPMs, particularly for local and regional businesses caught in political hotbeds. For example, we had to guide a furniture advertiser to reallocate their budget away from [specific] ZIP codes and congressional districts to avoid the rising CPM costs driven by political ad buys." AdExchanger

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Sensor Tower at the ballot box. With both the Harris and Trump campaigns pouring big money into digital advertising, their ultimate goal, like any advertising, is how many people are looking, and from where? Between July 19th, when President Biden ceded his run to Harris, to August 24th, both campaigns drew the most impressions, by far, from YouTube, with Harris gaining 49% and Trump 59% of their impressions from the channel. With heavy spend in Facebook and Instagram Harris is also seeing higher impression share in both of those channels, while Trump gained 23% of his impressions from Twitter, a channel Harris hasn't invested in as of yet. It's still important to note, as we've pointed out previously, that the Harris campaign has also outspent the Trump campaign in digital advertising, nearly 7:1 in this time frame, with total impressions favoring Harris at over 4.6B to Trump's 703M. But, the data doesn't lie as both campaigns might consider investing even more on YouTube in the coming months. Stay tuned for more digital advertising insights as we head into the November election. #DigitalAdvertising #SocialMediaAdvertising #DigitalAdvertisingInsights #PoliticalSpend

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5WPR's Senior Vice President & General Manager of 5WPR Miami, Carolina Gartenberg, and Vice President of Corporate, Michael Padovano have collaborated on a new blog post: "The Illusion of Neutrality." In this first installment, they explore how brands can navigate the challenges of conflicting consumer expectations. Dive into their insights and stay tuned for part two, which will be released later this week! Read it here: https://lnkd.in/e4HgXTXp #BrandStrategy #ThoughtLeadership

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Loved these IAB insights for #podcasting from their Annual Internet Advertising Revenue Report from 2023: "Audio advertising also saw a robust expansion, growing 18.9% to reach $7 billion. It is still the fastest growing channel" https://lnkd.in/eQfiTV7K #podcast #beautypodcast

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