The Skalegrow Newsletter’s Post

Consolidating teams in B2B marketing can be a game changer. Here's how: 1. Align Sales and Marketing: Ensure both teams share the same goals. 2. Adopt Branded Demand: Use content syndication and display advertising together. 3. Utilize genAI: Leverage AI tools to enhance lead quality and quantity. When aligned, 80% of marketers hit their goals. Let's aim for that success! #B2BMarketing #TeamAlignment

Is your marketing strategy built for the digital age? Tune in today to discover how top enterprises are using AI to supercharge their video marketing strategies. Learn from industry leaders like Tim Duranleau and Liza Adams about crafting engaging, efficient campaigns that resonate in a crowded market. 🎥 AI + Video = The Future of B2B Marketing 🎥 🔗 Sign Up Here: https://bit.ly/3UZXqwD #B2BMarketing #EnterpriseMarketing #AI #Video

There is a reason the use of video is proliferating across all platforms – it is the most effective tool to build credibility, show expertise and maximize algorithms. In this episode of The B2B Marketing Mindset, we are talking to Jeremy Shere from Expert Content Pros about how to leverage video to grab your prospect’s attention, differentiate your business, how it works in the sales funnel and more. We’ll also share common mistakes and Jeremy’s recommended AI driven tools. See the link in the comments for the full episode.

In today's age of AI and automation, authenticity is more important than ever! 📢 Over the past period, we've been advising our clients on the power of genuine engagement, even in B2B marketing. People crave real, relatable content that cuts through the noise. Tune in to our latest episode on Floriddia Creative's YouTube channel where we dive deep into Marketing Hot Topics, including how to harness authenticity to capture attention and build lasting connections. 👉 https://lnkd.in/gvx8Pa5N #marketing #marketingtips #personalbrand

There is a reason the use of video is proliferating across all platforms – it is the most effective tool to build credibility, show expertise and maximize algorithms. In this episode of The B2B Marketing Mindset, we are talking to Jeremy Shere from Expert Content Pros about how to leverage video to grab your prospect’s attention, differentiate your business, how it works in the sales funnel and more. We’ll also share common mistakes and Jeremy’s recommended AI driven tools. See the link in the comments for the full episode.

🔮 2024 B2B Marketing Trends and Predictions 🔮 The B2B marketing landscape is constantly evolving. Here are our top predictions for 2024: AI and Machine Learning: Driving more personalized and efficient campaigns. Video Content: Increasing engagement and conversion rates. Account-Based Marketing (ABM): Focusing on high-value accounts for better ROI. How are you preparing for these trends? Share your thoughts!

There is a reason the use of video is proliferating across all platforms – it is the most effective tool to build credibility, show expertise and maximize algorithms. In this episode of The B2B Marketing Mindset, we are talking to Jeremy Shere from Expert Content Pros about how to leverage video to grab your prospect’s attention, differentiate your business, how it works in the sales funnel and more. We’ll also share common mistakes and Jeremy’s recommended AI driven tools. See the link in the comments for the full episode.

🔍 CMOs and Marketing Leaders: Will AI change B2B buying habits? Join us tomorrow on the FutureCraft Marketing podcast as we dive in with Andy Crestodina, co-founder of Orbit Media. Andy challenges the belief that AI will entirely disrupt high-consideration purchases. He introduces the intriguing concept of "visit website intent" for keywords. Tune in to discover: 1. What information on your company website still drive website visits 2. How to adapt your content strategy for the AI era 3. What does "visit website intent" mean for SEO Don't miss this chance to stay ahead of the curve in B2B marketing! #AIinMarketing #B2BStrategy #FutureCraftMarketing

In the latest episode of Interesting B2B Marketers, we explore the digital marketing landscape with Akash Pathak, who shares his unique journey from an English background into the heart of marketing. Akash's story highlights his early realization that marketing was his calling, leading him to double down on his passion through further education. Reflecting on the early days of digital marketing, we shared laughs and lessons learned from navigating the technological limitations of the time. Akash’s comparison of AI in marketing to the "wild west" captured the essence of today’s challenges and opportunities, highlighting the importance of navigating this new frontier with both caution and curiosity. For those interested in diving deeper into Akash's journey and our conversation on the evolving role of AI in B2B marketing, tune into this episode for a blend of historical perspective and forward-looking insights. https://lnkd.in/gVdJf-qF #InterestingB2BMarketers #DigitalMarketingEvolution #AIMarketing

✨ Transform Your Marketing with AI-Driven B2B Solutions! ✨ Join us for an exclusive event that seamlessly blends creativity and strategy through the power of AI! Whether your focus is product development or engaging storytelling, you’ll uncover valuable insights and connect with leading marketers. Don’t miss this chance to elevate your marketing—let's harness the magic of AI together! Register now: https://lu.ma/ebopwlka  #MarketingAnalytics #AI #B2BMarketing #GrowthHacks #MarketingInnovation