Account Director @ Atolls 🏝️ iGraal - Dealabs - Radins | We connect brands with consumers
In this guide, Lorenzo Secco & Ben Smye share insights on targeted price discrimination and its potential to maximize sales while maintaining your brand's perception. ✨ 🔍 Key Highlights: 1. Types of Price Discrimination: - First-degree: Personalized pricing based on individual willingness to pay. - Second-degree: Self-selected pricing through loyalty schemes, coupons, and volume purchases. - Third-degree: Pricing based on customer segments like age, location, or purchase time. 2. Focus on Second-Degree Price Discrimination: - Most practical for ecommerce brands. - Utilize #coupon and #cashback platforms effectively. - Target price-sensitive customers without impacting those willing to pay full price. 3. Boost Revenue and Market Share: - Increase order volume and margins. - Reach new cohorts of price-sensitive customers. - Protect your brand perception while expanding your market reach. At Global Savings Group, we provide coupon sites (e.g., Radins.com) and cashback sites (e.g., iGraal) that effectively attract price-sensitive shoppers, converting them into loyal customers. So, let’s partner !
