How much is purchase data worth to advertisers? With advertisers access to consumer purchase information limited, by how much are payment companies missing out. Since Point-of-Sale companies are not collecting Personal Identifiable information, their data revenue starts at the lowest level: syndicated data Delivering aggregate insights across market sectors. Telling you that product A sold more than product B last month. Further filters show you insights like what regions product A performed best in, and at what prices. The value of syndicated data increases where you can start to analyse discounts, loyalty rewards & promotions to determine if they're creating any meaningful lift on item sales. The reality is that only payment companies have access to Personally Identifiable information coming from customer card transactions. So, here is where the payment companies need to be brought into the data discussion. POS companies need to involve the processors or card networks to match transaction timestamps at the merchant check level, with timestamps from the processing stream, thereby marrying the two data sets. Married together this data taps into the high-margin advertising dollars as you are combining item data (which manufacturers care about) with demographic data (which marketers care about). If you would like to understand more about the growing convergence of payments and consumer loyalty speak with the CSN Partner from your region. https://lnkd.in/d7bPNpq #strongertogether
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70% of UK consumers trust reviews more if they know they’re from real customers. So, even if they’re positive, fake reviews have the potential to compromise your business. For online retailers, as sales build ahead of the end of year rush, avoiding false feedback is crucial. Verified reviews can help convince other shoppers of the value of your products – which add up to higher conversion rates, maximising your revenue. #FeefoVerifiedReviews #eCommerce https://hubs.la/Q02KbTvq0
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Account Director @ Atolls 🏝️ iGraal - Dealabs - Radins | We connect brands with consumers
In this guide, Lorenzo Secco & Ben Smye share insights on targeted price discrimination and its potential to maximize sales while maintaining your brand's perception. ✨ 🔍 Key Highlights: 1. Types of Price Discrimination: - First-degree: Personalized pricing based on individual willingness to pay. - Second-degree: Self-selected pricing through loyalty schemes, coupons, and volume purchases. - Third-degree: Pricing based on customer segments like age, location, or purchase time. 2. Focus on Second-Degree Price Discrimination: - Most practical for ecommerce brands. - Utilize #coupon and #cashback platforms effectively. - Target price-sensitive customers without impacting those willing to pay full price. 3. Boost Revenue and Market Share: - Increase order volume and margins. - Reach new cohorts of price-sensitive customers. - Protect your brand perception while expanding your market reach. At Global Savings Group, we provide coupon sites (e.g., Radins.com) and cashback sites (e.g., iGraal) that effectively attract price-sensitive shoppers, converting them into loyal customers. So, let’s partner !
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Consumer loyalty programs are on the rise, but what do they want your data for? Check out this article from the Current to find out. https://lnkd.in/edqfS25n
Why retail media’s growth could change retail as you know it | The Current
thecurrent.com
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With trust proving to be a key factor for consumers’ decisions about where they want to spend their money digitally, online merchants are cracking down on fakes. Check out the article here: https://lnkd.in/ey5wTUdk #VENDO #marketplacenews #ecommerce #marketplaces
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🔍 Uncovering Consumer Behaviour 🔍 Our new report dives deep into what drives consumer decisions around returns. Here are some fascinating findings: Younger shoppers (18-24) are nearly twice as likely to return gifts compared to those over 65. London and Northern Ireland lead the UK in return rates, with over half of consumers returning products post-Christmas 2023. Curious to learn more? Check out our report for comprehensive insights and strategies to improve your returns process. https://lnkd.in/eVujFpKs #EcommerceInsights #RetailTrends #ConsumerBehaviour #Signifyd
[Ebook] Navigating the returns revolution in EMEA | Signifyd
https://www.signifyd.com
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🚚 With the pressure to increase sales mounting, brands must recognise the entire online buying journey and remember that it doesn't end once the payment is made. For the consumer, it has only begun. They wait, sometimes anxiously, for the arrival of their purchase. The good news is that this gives brands multiple opportunities to interact with their customers, whether advising about arrival times or informing them about other purchases or loyalty programmes 🛍️ But it is up to brands to seize these interactions and maximise them. What sort of communications would shoppers like to see from brands? We asked over 2500 people across the UK and Ireland, and our latest report, The last mile: the role of digital innovation in reshaping the delivery experience, examines their answers in detail. 🔗 Get your copy of the report today: https://lnkd.in/dVqeK_YG #EcommerceTips #CustomerExperience #LogisticsSolutions #DigitalCommerce
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WHAT DOES THE DATA SAY? 99% of consumers will read reviews before shopping, of which 61% always read reviews and more than 1/3 read reviews regularly. 93% of 61% believe that these online reviews help them make accurate purchasing decisions. 86% of online consumers decide to stop or delay purchases when they cannot read reviews. Based on numbers and statistics, it is undeniable that reading reviews plays an important role in consumers' purchasing decisions. Online reviews not only help them make accurate decisions but also promote transparency and quality in the e-procurement market. Providing quality and reliable rating information is essential to meeting the needs and desires of today's consumers. 🔗 Find out more at: https://getins.vn/ #getins #feedback #customer #vietnam
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From 2020 to 2022, the COVID-19 pandemic ignited the "contactless commerce boom," with online sales growing by an average of 19.7%. After the pandemic, growth slowed down, with online sales reaching 503.5 billion yuan in 2023, marking a new high in statistics. However, the year-on-year increase was only 2.1%, notably in the fourth quarter of last year, where online sales accounted for 11.7% of the overall retail sales revenue, a rare occurrence of a 0.2 percentage point decrease compared to the previous year. https://lnkd.in/gZjfzMRz
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Did you know that nearly 70% of online shoppers abandon their carts before completing a purchase? (Source: Baymard Institute, 2024). This staggering statistic represents a significant loss of potential revenue. But there's good news! Implementing effective cart abandonment recovery strategies can turn this around. Here’s why every e-commerce business should prioritize cart recovery. #Ecommerce #CartAbandonment #RevenueGrowth #CustomerEngagement #MarketingStrategy #BusinessGrowth #2024Trends
