📣 Is your brand investing in influencer marketing? If not, you might want to read this one. I recently had a conversation with zoë hartsfield from Apollo.io where she talked about why thinking of influencers as your brand's besties, and spreading the word in their circles is a strong approach for businesses. Surprisingly, influencer marketing is not just limited to B2C brands but if smartly played, B2B companies can also benefit from this. In Zoe's words, "People buy from people they like, people they trust. They buy from brands they like and align with." You can read the full article here and if you are looking for more insightful content with a dash of sass, subscribe to our G2 Tea newsletter. ☕ 🔥 https://lnkd.in/gASGbWrx https://lnkd.in/gjR-ZNfM . . #influencermarketing #marketing #ai #industryleaders
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Brand and Marketing Professional, Ex Anytime Fitness | Building Brands with Strategy| Seasoned Marketer | MBA Marketing
🥁Influencer marketing has increasingly devolved ⬇ into a transactional exchange, where influencers are compensated to promote brands without genuinely experiencing or believing in them 🙃 . Consequently, their endorsements often come across as mechanical 🤖 , lacking a deep understanding of the brand and devoid of personal touch or authenticity. What are your thoughts on this issue 💭 , and how do you believe we can restore authenticity and genuine engagement in influencer marketing 📑 ? #InfluencerMarketing #BrandAuthenticity #MarketingStrategy #DigitalMarketing #BrandEngagement #ContentMarketing #MarketingTrends #SocialMediaMarketing #BrandStorytelling #MarketingInnovation
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Let's clear up a misunderstanding about influencer marketing. It's not just about paying influencers to promote a brand. It involves lots of steps like research, coming up with great ideas, making deals, and managing projects. It's 2024, and it's time to stop undervaluing the hard work of influencer marketers. Their job isn't something just anyone can do. Let's appreciate the effort they put in. 💼✨ #InfluencerMarketing #RespectTheCraft
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Empowering Brands 🚀 | 100+ Campaigns | 100K+ Influencers (Nano to Celebs) | Expert in Influencer Marketing & Digital Growth | SEO, PPC, Content & Beyond | Driving Innovation, Delivering Success ✨
Let's clear up a misunderstanding about influencer marketing. It's not just about paying influencers to promote a brand. It involves lots of steps like research, coming up with great ideas, making deals, and managing projects. It's 2024, and it's time to stop undervaluing the hard work of influencer marketers. Their job isn't something just anyone can do. Let's appreciate the effort they put in. 💼✨ #InfluencerMarketing #RespectTheCraft
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Influencer Marketing: The New "Get Rich Quick" Scheme Let's talk about those influencers who are basically paid to say "OMG, this product is life-changing!" even though they've probably never used it. It's like they're the modern-day snake oil salesmen, but instead of selling potions, they're selling you the latest fad. Brands, it's time to wake up! Stop partnering with influencers who are more interested in a paycheck than actually using your product. Choose influencers who genuinely love what they're promoting and who your audience trusts. Let's make influencer marketing a force for good, not a way to scam people out of their hard-earned cash. #influencermarketing #scam #digitalmarketing #brands #authenticity #trust #dontgetfooled
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On a mission to help venues nail their social media presence | Attract the right creators | Sharing content about influencer marketing | Posting about the journey
💡 The Follower Count Trap in Influencer Marketing Come on… wake up! Social media has evolved, and follower count means little if the audience isn’t engaged. Brands constantly miss out by chasing numbers instead of focusing on true value. When influencers create content for venues or brands, give them full flexibility! Their audience is engaged because of their style, not yours. Trusting their creativity will deliver far better results. Here’s how to get it right: 1️⃣ Engagement > Followers 2️⃣ Quality > Quantity 3️⃣ Creator Freedom = Success 🔥 P.S how mad is it you can generate images with AI like this - the next few years in the influencer space will be wild! (thats apparently me 😂 ) #InfluencerMarketing #BrandGrowth #MarketingTips
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Looking for advice on how to make the most of partnering with influencers? We asked our expert panelists to share a key takeaway from our insightful discussion held in New York City last week, all about the Halo Impact of Influencer Marketing. Featuring Joe Friend - Pepper Samantha Fleischman - Tripadvisor Tiffany Matloob - YouTube Colleen S. - The Week Junior Alice Jones - Pepper We’ll be releasing more trends that we learnt during our panel as well as at the US Influencer Marketing Show by Hello Partner in due course. Look beyond your last click, there’s so much more to this space than meets the eye! #influencermarketing
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Are influencers still influencing in 2024? Short answer: yes. Long answer: it's complicated. This year, over 80% of marketers consider influencer marketing a crucial component of their overall strategy — but crafting an effective plan that is successful is key to moving the needle. In our latest article, we explore the latest trends when it comes to working with influential creators and provide actionable insights to help your travel brand succeed in the dynamic digital landscape of 2024. Swipe or read more here: https://lnkd.in/edfAcst4 #allianceconnection #influencermarketing #influencerstrategy #influencermarketingagency #contentcreators #integratedmarketing #travelandtourism
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As a founder, I'm often asked about influencer marketing's effectiveness. Let's debunk the top 3 misconceptions: • More followers doesn't always mean more influence (quality > quantity) • Influencers aren't just for B2C brands (B2B success stories exist) • Influencer marketing isn't a one-time campaign (long-term partnerships yield better results) At Slidein Media , we've seen firsthand the power of strategic influencer marketing. Don't believe the myths! #InfluencerMarketing #MarketingMyths #AgencyInsights"
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🚀WATCH -🚀 Influencer Marketing: What is an influencer and how much do influencers get paid?👇 ✅So Influencer Marketing is probably the topic you've asked about most and people often and want to know, how much influencers will cost them? How much do they get paid? ➡Of course it varies depending on following and platform. In this video, I cover how much they get. ➡I help Business Owners and their teams feel Focused and Sure of their Brand. ✨If you need a Digital Marketing Uplift 🚀and want to Feel Focused >Find your Purpose >Be Sure of your Brand using Uplifting Coaching, Mentoring, Training Get in touch 👉Richard Dawson if you need a chat #digitalmarketinguplift #purposedriven #digitalmarketingcoach #influencermarketing
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Was told, looking at past collabs is the best thing to do for future influencer marketing campaigns. But, why ? Let's look into it When speaking with Kolsquare's users, they're all about digging into an influencer's history not just which brands they've worked with, but how well they integrated it. Reviewing previous partnerships is like watching best moments of your favorites shows on TikTok; it shows you how influencers blend their vibe with brand messages. Did they keep it real and relatable? Did their audience vibe with it? It all comes down to how natural it looks ! It gives you the more infos on who genuinely vibes with their audience and can seamlessly integrate your brand into their world.