Brand and Marketing Professional, Ex Anytime Fitness | Building Brands with Strategy| Seasoned Marketer | MBA Marketing
🥁Influencer marketing has increasingly devolved ⬇ into a transactional exchange, where influencers are compensated to promote brands without genuinely experiencing or believing in them 🙃 . Consequently, their endorsements often come across as mechanical 🤖 , lacking a deep understanding of the brand and devoid of personal touch or authenticity. What are your thoughts on this issue 💭 , and how do you believe we can restore authenticity and genuine engagement in influencer marketing 📑 ? #InfluencerMarketing #BrandAuthenticity #MarketingStrategy #DigitalMarketing #BrandEngagement #ContentMarketing #MarketingTrends #SocialMediaMarketing #BrandStorytelling #MarketingInnovation
Building connections is the key!
It's definitely a challenge. Creating real connections, storytelling, and aligning values can help. How do you think we can enhance authenticity?
Agreed! 💯 These days influencers prefer paycheck over the authenticity and quality of the brand.💰 Good insight! 👏🏻 Harjas Manral
Interesting view. As we both have experienced some work mutually, I can claim the fact that all the brands are just focusing on the visibility expansion but not the genuine product/brand experience. Facing the brutal fact, the suggestions can be like avoiding quick growth perception and allowing factual experience of the real customers and capturing their raw and real statements for promotions. Harjas Manral you know better than me. 😉
CBO | Business Strategy | Marketing | Product Specialist | PMP®| EV | Last Mile Mobility | EV Ecosystem| Strategic Alliance | EV Adoption | Ex Hero Group | Ex JTEKT (SKSSL)
5moI agree that influencer marketing has become too transactional, often leading to insincere endorsements. To restore authenticity, we should focus on selective partnerships, long-term relationships, and transparent, in-depth content. Brands should also educate influencers about their products to ensure informed and authentic promotions. By prioritizing these strategies, we can bring back the genuine engagement that resonates with audiences.