Sammar Abbas

Sammar Abbas

Metrics-Driven Social Media Strategist and Digital Marketer

Karāchi, Sindh, Pakistan
495 followers 400 connections

About

Hey there! My name is Sammar. I've been in digital marketing for a while now and really enjoy helping companies build better connections with people online.

The way I see it, marketing is about so much more than just pushing ads or posts. It's about truly understanding an audience and speaking to them in a way that feels authentic. That's where my skills come in.

Through social listening and data analysis, I get a good sense of what resonates with different groups. Then I get creative crafting content strategies tailored to each community - whether that's visuals for Instagram or targeted messaging on Facebook.

More than flashy graphics or clever copy though, my focus is on fostering meaningful interactions. By crafting quality, thoughtful content that delivers real value, I like to think I help strengthen the relationship between a brand and its customers.

Of course the analytics are important too. But what really drives me is seeing the impact my work has on a business - like increased traffic, higher conversion rates or stronger customer loyalty over time. It's so rewarding to play a part in that success story.

Most of all, I love that my work helps create those genuine human connections. I take real care to understand different audiences and meet them where they are. That way everyone feels heard in their own space.

If you're looking to better engage your target markets through creative, insights-driven strategies, I'd love to have a chat. Together I think we could help more people appreciate what your brand has to offer.

Activity

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Experience

  • Scents N Stories Graphic

    Marketing Executive

    Scents N Stories

    - Present 1 year 4 months

    Karachi Division, Sindh, Pakistan

  • ICON PLUS INTERNATIONAL Graphic

    Marketing Executive

    ICON PLUS INTERNATIONAL

    - 2 years 1 month

    Karāchi, Sindh, Pakistan

  • Liberty Books (Pvt.) Ltd Graphic

    Social Media Executive

    Liberty Books (Pvt.) Ltd

    - 4 months

    karachi, Pakistan

    Developing and executing social media strategies to increase brand awareness and engagement across various platforms, including Facebook, Twitter, Instagram, and LinkedIn.

    Creating and curating content that aligns with the brand's voice and resonates with the target audience, including text, images, videos, and other multimedia formats.

    Managing social media accounts and pages, including daily posting, responding to comments and messages, and monitoring metrics.

    Analyzing…

    Developing and executing social media strategies to increase brand awareness and engagement across various platforms, including Facebook, Twitter, Instagram, and LinkedIn.

    Creating and curating content that aligns with the brand's voice and resonates with the target audience, including text, images, videos, and other multimedia formats.

    Managing social media accounts and pages, including daily posting, responding to comments and messages, and monitoring metrics.

    Analyzing and interpreting social media data and insights to inform strategy and optimize performance.

    Staying up-to-date with social media trends, algorithms, and best practices to stay ahead of the competition.

    Collaborating with internal teams, such as marketing, sales, and customer service, to ensure social media efforts are aligned with overall business goals.

    Engaging with influencers, customers, and other stakeholders to build relationships and increase brand advocacy.

    Developing and managing social media campaigns, including paid social media advertising, to drive traffic, leads, and sales.

    Identifying and resolving social media crises and issues in a timely and effective manner.

    Continuously improving social media skills and techniques through training, coaching, and self-development.

  • Axact Graphic

    Telesales Executive

    Axact

    - 1 year

    Karāchi, Sindh, Pakistan

    Conducting outbound calls to prospective customers in international markets to promote and sell products or services.

    Researching and identifying potential customers in international markets and building a pipeline of leads to pursue.

    Understanding the needs and pain points of prospective customers and tailoring sales pitches and solutions to meet their requirements.

    Providing information and answering questions about products or services, as well as pricing, availability…

    Conducting outbound calls to prospective customers in international markets to promote and sell products or services.

    Researching and identifying potential customers in international markets and building a pipeline of leads to pursue.

    Understanding the needs and pain points of prospective customers and tailoring sales pitches and solutions to meet their requirements.

    Providing information and answering questions about products or services, as well as pricing, availability, and delivery options.

    Developing and maintaining relationships with customers to ensure repeat business and referrals.

    Keeping accurate and up-to-date records of all sales activities, customer interactions, and follow-up actions in a CRM system.

    Continuously improving sales skills and techniques through training, coaching, and self-development.

Education

  • Mohammad Ali Jinnah University (MAJU) Graphic

    Mohammad Ali Jinnah University (MAJU)

    Master of Business Administration - MBA Marketing

    -

  • Arena Multimedia

    Certificate in Multimedia Graphics Design

    -

  • Karachi University Graphic

    Karachi University

    Bachelor of Commerce - BCom

    -

  • Mari Petroleum Higher Secondary School

    intermediate Pre-Engineering

    -

Licenses & Certifications

Languages

  • English

    Professional working proficiency

  • Urdu

    Native or bilingual proficiency

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