Tech Tip Tuesday: Leveraging AI in marketing can be a game-changer. Share how you've integrated AI into your strategies. #TechTipTuesday #AIMarketing #FutureIsNow @SteveMoore34
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Marketing & Communications | Marketing & Content Consultant for Small Business Owners Specialist in case studies and client interviews.
Should your company apologize for using AI art? Over the past few months, major brands including Coca-Cola, Ikea, Wacom, and Hasbro have used AI-generated imagery in their products and promotional materials. Sometimes this use of new technology passes with little comment, and other times it faces fierce backlash from artists and customers. So when does a company owe an apology for using art generated by artificial intelligence? The short answer according to Fast Company, is that it’s all about context. #AI #DigitalMarketing https://buff.ly/3Tusofw
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What's the future of AI in marketing? 🚀 In the 2024 Marketing Executive AI Sentiment Report, uncover key trends, challenges, and opportunities in AI adoption and utilization. Check out insights from 400+ marketing leaders: https://ow.ly/Am5g50SLlC2 #ConversationalAI #ConversationAutomation #ConversationalMarketing #AIAdoption
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Sales & Marketing Executive. Creating Advertising, Marketing & Promotions that make your Cash register Ring!
Marketers are increasingly turning to AI to revolutionize their workflows and strategies. According to recent findings, 71% believe generative AI will free them from tedious tasks, allowing more focus on strategy. It's clear that AI's role in marketing isn't just about enhancing efficiencyit's about empowering marketers to achieve more. Curious to learn more about these insights? Check out the full article here: #DigitalMarketing #advertisingresults https://lnkd.in/dXymX475
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I am leading GTM adventures in AI, Insurance and iBanking. Building new and marvelous cloud apps and systems to make customers, advisors and agents lives easier. AI ++
What's the version of this for insurance? How are you going to change your submissions now that We could have different views for different people when they buy insurance products. Thinking about the small and medium market especially homeowners and small business owners. How easy can we make it to buy insurance now? #insuranceproductmarketing #software
Helping business leaders build and run AI roadmaps for growth. | O'Reilly Author | LinkedIn Learning Instructor | Keynote Speaker | Managing Partner RAPYD.AI
This is the mindset shift AI needs. When designing AI use cases, skip the AI features and focus on the impact it unlocks. Examples: Instead of: AI can summarize a 60-page PDF. Go with: Get relevant insights 10x faster. Instead of: AI predicts churn 98% accurately. Go with: 20% more customers retained by timely, targeted offers. Instead of: AI generates 4K photorealistic images. Go with: Cut marketing costs by half. Instead of AI transcribes 2-hour meetings. Go with: 30% less time wasted in meetings bc anyone can catch up on anything, anytime. Value over features. Every time. --- PS: Subscribe to my newsletter for weekly insights on how to drive value with AI: https://lnkd.in/egURH-BZ
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Unlocking the power of AI to elevate your brand's digital presence! 🚀 Let AI Advertisement be your partner in success. #DigitalMarketing #AIAgency #ElevateYourBrand
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AI in marketing is not about replacing, but enhancing! Explore the human impact of AI in marketing and how it empowers marketers to be more strategic and impactful. #HumanTouch #AIPoweredMarketing ▸ https://lttr.ai/AXle0
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By 2025, #AI is predicted to generate 90% of online content. Shocked? That's 259 days from now...are you responsible enough to use it? . . . . With AI comes a responsibility to use it ethically. Especially those using it on behalf of an organisation, and even more so those of us using it in advertising to attract an audience. There is a concoction of novelty and wonder about AI's abilities that is in danger of perpetrating data bias. We talk a lot about 'authenticity' in advertising. Now more than ever we need to dial that up whilst engaging the amazing power of AI. Dove give us a brilliant reminder to use AI responsibly. They have also published a list of 70 prompts for the beauty industry. Watch the ad below. ________ Credit to Brazilian independent agency Soko for making this ad to celebrate 20 years of Dove advocating Real Beauty. Film made by Saigon and directed by Juliana Curi in partnership with The Mill, Diprod, Big Sync Music and HEFTY. Thanks to Leonard Dahmen for highlighting
Head of Strategic Communication Management 👨🚀 Communicating tech & innovations @ Telekom | Board Member Support T&I | 🎙 Podcast Host: Explained: Human views on AI
Addressing data bias in #AI is not a campaign issue? Dove thinks otherwise. And creates a powerful ad. With AI images. Raising the question of how AI content impacts beauty standards. But they don't stop there. 🖼 They also publish a 70 page guide to #prompting. Explaining how to create more lifelike images. Improving representation. This shows how human influence can make a difference, even in a world dominated by AI. What I also like is the song choice. Taken and adapted from the 2023 movie Wonka / Charlie and the Chocolate Factory. It seamlessly combines AI and zeitgeist with a strong message of what is real and what is not. And what a better AI might be. How do you like this?
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Bold Move or Deceptive Strategy: Unveiling the Truth about AI Explore the controversy surrounding the use of AI in marketing. Is it a bold move or a deceptive strategy? Find out the real implications and challenges of integrating AI into products in this thought-provoking video. #AIDebate #EthicalMarketing #DeceptiveAI #AIinMarketing #ImplicationsOfAI #AIChallenges #TechnologyDebate #MarketingStrategy #ArtificialIntelligence #ProductIntegration
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This is the least exciting AI post you’ve read all day. 👨💻 No sensational videography here. Just nuts-and-bolts, practical takeaways. Brand managers are doing all the same work (more in many cases) with less time and far fewer resources. While that’s always been the case, it seems especially true these days. To help offset the imbalance, we’re always experimenting with how AI can perform real-world, tangible tasks so we can provide more strategic value for our clients as one of the many resources that are available to them. Here’s a few ways we’ve seen this work for us in the last month. Many of them are a blast to tinker with (like Udio for example - 🎵 there goes your afternoon 🎵) - but which AI tools are you finding to be the most *useful/practical* right now?
AI isn't the art director or writer we've been waiting for. But it can be used in a practical way that utilizes your resources more efficiently than ever. In the past month, we’ve integrated AI into our creative process, not by replacing strategy or even output, but rather utilizing it to enhance *how* we show our work and use our clients' budgets efficiently. Using AI in a more practical sense (rather than the sensational ways that flood our feeds) allows us to streamline processes and spend more time providing strategic guidance and value for our clients. As AI matures, this will evolve, but for now this is how we're using it most effectively. In fact, here are 4 practical ways we’ve used AI to save time and budget. (P.S. If you’re curious about other practical AI and general marketing savviness, Stephanie Lynch recently posted about BraverProofing Pro and it's 👌)
