SweetLeaf’s Post

Is "what to cook for dinner?" a pain point that resonates with you? What if #grocers could help you figure this out? Explore our new article by Daniel Edsall, Adam Almond, Brian Baker, Justin Cook and Siddharth Mishra to learn how #grocery retailers could help address consumers' #freshfood and #convenience needs together. https://deloi.tt/3MKXETG

Two weeks ago we attended the Craft Brewers Conference in Las Vegas, one of the longest running and biggest craft beer events of the year. I heard repeatedly from other vendors that the show was “slow” for them and that “traffic was down” this year. The craft beer market isn’t what anyone would consider a hot market anymore. The days of easily posting 20%-30%, and in our case, even 500% growth years by just showing up and collecting orders are behind us. But we had our most successful CBC ever. Why? Because we work to provide value at these events…not just ask for money. Here’s how we did that this year: 📍Location, location, location—we were fortunate enough to land a prime spot just inside the main entrance to the expo hall. If attendance is down, you better make sure you get the traffic. Spending 60% of the money for 10% of the results is a bad strategy. ⚙️We created an interactive experience in our booth to allow folks to play with our machines, see how cans are made, and actually use our products. Wouldn’t you be more comfortable spending tens or hundreds of thousands of dollars if you’d actually tried the thing you’re buying? 🎓We seek to teach and inform, not just try to “sell”. I love asking questions about what is keeping our customers up at night…and then providing any insights or experiences we have that might alleviate that pain. 👷♂️To that end, we didn’t just send 11 sales people to the show. We also sent engineers, tech support, canning line operators, and executives—the ones that have actually done the work and solved the myriad of problems our customers face. We have people stop by our booth every year just to chat and access the canning brain trust. That’s unreal value…for FREE. ❤️🔥We’re not romantic. We love beer. But consumers tastes are shifting and beer isn’t paying the bills like it used to. We’ve worked hard to ensure we have solutions for our customers as they adapt to this new age of beverage. What are the best trade show experiences you’ve seen??

Cressco April #newsletter is out with all the latest news and updates 📰 Find out about Golden Hooves, April promotions, new products, upcoming Farm Shop & Deli Show 2024 and much more!

🍺 News: UC Davis Announces New Digital Marketing Course for Craft Brewers - In today's competitive beer market, brewers must stay competitive in sales and marketing. Fortunately, the Continuing and Professional Services Department at University of California, Davis announced a new online, remote-learning course on digital marketing specifically for craft brewers. Get the details here 👉 https://zurl.co/BPCL #craftbeer #digitalmarketing #ucdavis

Check out my latest article on the current custom crush landscape in the August issue of WineBusiness Monthly! 🍇

2025 Nebraska Brewers Conference: Request for Proposals We had such a great Conference + Expo this year and we're excited to announce that we've started planning for next year! The 2025 Nebraska Brewers Conference + Expo will be held at the Nebraska Innovation Campus in Lincoln, Nebraska. We are tentatively looking at a Tuesday February 11th date, and while that is still subject to change, it will be sometime in the first Quarter of 2025. Do you want to share your knowledge with Nebraska (and neighboring states) brewers and cider makers, breweries-in-planning, growers, homebrewers, and industry members? Fill out the following form to submit your proposal to speak at our annual conference. Proposals will be reviewed by our conference planning committee. Submission does not guarantee selection. The deadline for submissions is Friday, August 2nd, 2024. All proposals must be submitted via online form; emailed submissions will not be considered. The fine print... Sessions will be 60 minutes long. We recommend presentations of 40-45 minutes with time for Q&A at the end of your session. Multiple tracks will be running concurrently. If you have more than one idea for a presentation, please submit a separate application for each additional topic. We ask no more than three proposals sent from an organization, please. Presentations cannot be sales pitches!! Vendor/expo opportunities will be released at a later date. Thank you for your interest and support! https://lnkd.in/g9mtVRmW Questions? Contact Holly Tuch, Executive Director, at [email protected] or (402) 281-3201 #drinklocalNE #nebraska #conference #expo #craftbeer #craftcider #speakersneeded

🍻 Custom Event Tags with a Twist! 🍻 Check out these awesome custom tags we created for a recent Beer Fest! These aren't just any event badges—each tag features 8 little beer mugs on both sides, perfect for use as a punch card. It's a fun and functional way to keep track of tastings! Whether you call them lanyards, credentials, or media badges, we can make custom tags for your events that stand out and serve a purpose. Watch the video to see these unique tags in action! 🎥 #CustomTags #EventPrinting #VeddaPrinting #BeerFest #UniqueDesigns #EventBadges

Up north for two consecutive days of filming this week. Looking forward to seeing the results of both of these case studies. Eat PR & Marketing Taylor Maddock Nancy Lewendon ACIM #CaseStudy #CaseStudies #Foodservice #Hospitality #Marketing #PR #EatPR #EatPRMarketing

Hey neighbors 👋 Storage and temperature are essential factors that make a good 🍷 wine cellar, and quality is just something you can’t compromise on. 💨 Opt for a dedicated wine cooling unit specifically designed to maintain proper temperature and humidity levels 💡 Choose low-heat LED lighting to minimize heat emission 💪 Invest in quality racks that are both durable and resistant to moisture Anything we’ve missed? Let us know in the comments 👇 #winecellar #winerack #remodelingadvice #remodelingtips

Nearly 10 years ago we had an idea for a community-focused brewery that fostered home brewing. In 2015 we incorporated our business and proceeded with planning, site selection and permitting. In 2018 when we opened doors to customers, we were excited to be a part of Loudoun's growing craft brewing scene. 6+ years later, we regret to inform you that we've weathered too many storms - surviving what felt like the impossible with COVID only to attempt to stay afloat with annual double digit increases to cost of goods, labor and our lease which is now forecasted to more than double in the up coming months due to the high demand and short supply of zoned commercial restate (thanks to Data Centers need the same zoning requirements). We're proud of what we've accomplished but just can't make things work financially when looking at significant increases to our expenses going forward without a comparable increase in revenue. Time to cut our losses. If you have time, please enjoy these last few weeks with us. We currently anticipate June 8th as being our last day open, but things may change and we'll adjust accordingly. We appreciate everyone that came by over the years, we will miss our customers, our friends, and hope that we've left some of you with a new appreciation of beers you may not have otherwise tried or the affirmation that you too can brew a great beer. Cheers, Travis and Chitra S. #independentcraftbeer #smallbusiness #supportlocal