ProBrewer’s Post

The BC Craft Brewers Guild and Last Call Analytics, an OrderEase company, have announced a strategic partnership aimed at enhancing data-driven decision making and industry expertise within the craft beer sector. As part of the partnership, Last Call Analytics (LCA) will provide the BC Craft Brewers guild with access to their platform to help empower its members with comprehensive analytics and customer relationship management tools. In addition, LCA will deliver quarterly industry reports exclusively to BC Craft Brewers Guild members, offering insights into market trends. Members will also be able to benefit from a discounted rate for the LCA platform, enabling them to leverage advanced analytics in their own businesses. As a benefit of the LCA platform, brewers will be able to gain better insights into their: ✅ Fair share opportunities ✅ Distribution gaps ✅ In-store inventory status ✅ Geo-spatial performance ✅ Much, much more… Ken Beattie, Executive Director of the BC Craft Brewers Guild has endorsed the move, stating “We are excited to take advantage of Last Call Analytics's industry expertise in analytics to help our guild and members make more informed decisions and drive growth in the BC craft beer industry." Click the link below to read the full press release. https://hubs.la/Q02wR3xx0 #B2BCommerce #salesenablement #AlcoholIndustry #craftbreweries

Hey Brewers! Ever wonder how cutting corners can impact your brewery in the long run? Join our free webinar, "How Cutting Corners Can Hurt Your Brewery," with CEO and Founder Pulkit K. Agrawal and Samantha Aycock from Revel CPA. 🗓️ Mark your calendars for July 11th, 2024 at 3 PM ET / 12 PM PT. Comment "WEBINAR" below for the link! 🚀 #Beer30 #Webinar #CraftBeerIndustry #Brewers

There are 10 things you should know about beverage disposal. 1. Call EcoBev. We'll worry about the other 9 things for you. Drop by to see us at CBC in Booth 1613 and let's talk about beverage disposal planning. Waste happens, and we're here to making handling it simple and sustainable. #CBC24 #CraftBrewersConference #beveragedisposal #rethinkwaste #EcoBev #zerowasteworld

Looking at 2024 Harris Poll Data collected by the Brewers Association will give you a strong actionable view of our market. The full presentation is linked below and I am going to break out some specific slides for commentary, but I suggest watching the whole presentation. 1. Craft is holding its own on occasions. We're 1 or 2 in 5 of the 10 tracked categories. 2. I believe craft can and should make a bigger push on the categories where it is currently number 2, and I am confident continued positioning will help these occasions. 3. Where we seem to need impact are there's first two metrics - at home and at a friend's house. These are signaling events. If people aren't choosing craft then it is probably a perception issue. The industry needs to tune up the effort of making craft a positive thing to bring over your friend's house or discover in your fridge. This means getting off the high horse marketing and focus much more on the fun, flavor and meaningful values the breweries hold. Think about it in terms of this interaction: "This Tropic Rocket looks awesome, can I have one?" "Absolutely. I went to a party they threw at Super Bar, and the owners were there. They are great people and they donate a ton of money and time to the local food shelter... also the beer is great!" https://lnkd.in/e5hkDEhK

PART 2: Building on my comments from yesterday regarding the Brewers Association Harris Poll Results shifts us into a demographic slice. Below shows who's drinking more or less #craftbeer this year vs last and compares that to the same results about a decade ago. Then splits those results by classic demographic measures. What we see very clearly is a shifting landscape. 1. There are 32% - 37% drops in all age brackets for intent to drink more craft. WOW 2. College grads are the only demo in that slice intending to drink more 3. Black and Hispanic drinkers are still drinking more craft So what do we do? 1. Start by thinking about WHO SHOULD be drinking craft beer differently. I touched on this yesterday. Broaden occasions outside of traditional craft occasions AND protect the turf we've fought for. Don't just paint yourself on a cultural occasion or ad opportunity - ENGAGE 2. Simplify marketing around communication that MATTERS to consumers. Where / when and why they would enjoy what you offer. Less about process and ingredient details - caveat: if you are a technical brewery looking to talk to beer geeks exclusively then this would not work for you and that's ok. 3. Think about price perception and value proposition. This is a great way to turn the tides in people who think craft beer is too expensive. The $28 4-packs over the past couple of years did not help price perception. We need to reclaim beer's value prop. Other ideas? https://lnkd.in/e5hkDEhK

🎯 Courses to Consider for Brewing Education - When it comes to education, brewers & potential brewers have more choices than ever. This Expert Topic article explores some of the many options today - including intermediate and advanced programs from institutions like Siebel Institute of Technology and University of California, Davis Check it out here: https://lnkd.in/gTGSBXTb #brewingeducation #brewingcourses #craftbeer #craftbrewery #craftbreweries #brewingindustry #craftbeerindustry #breweries

Next week, I will be at #Lille2024 to discuss with representatives from the entire #beer value chain the challenges and opportunities ahead of us.   With their Manifesto, The Brewers of Europe set their vision of the future they hope for the brewing sector and what they would like to see the #EU achieve in the next mandate.   Read my latest blog post to learn more 👇   #BeerFuture

Brewers Choice Awards 2024 Young Brewer of the Year supported by Totally Natural Solutions Ltd There are some incredibly-talented young brewers working in the brewing industry in the UK and Ireland. Some young brewers are running their own operations, others are cutting their teeth working at established outfits. Regardless, these brewers are making their mark on the industry and are certain to have a long, successful career in the field. Young is, also, a subjective term. You are only as old as you feel, of course. But for the purpose of this category, a young brewer is anyone under the age of 33. If you’re submitting an entry on behalf of yourself, tell us about your responsibilities and successes in last 18 months. Here you can also nominate someone that has gained you respect. Maybe it’s a recipe that’s been developed, or the impact made on the company’s operations. Equally, it might involve improvements to quality and consistency thanks to the work carried out in the lab. Again, it might be all of the above! https://lnkd.in/e-G3wFVP

Discover the principles of beer and brewing with the Essentials in Brewing Course! The course will help you understand the brewing process, the brewing history, and more. Quench your thirst for beer knowledge: https://lnkd.in/eVZdq4bY #brewing #brewers #brewery #CPD #learning #knowledge #professionaldevelopment

I had the privilege of representing the Ontario Craft Brewers (OCB) today at the 2025 Budget Consultations to advocate for the small brewers who are at the heart of Ontario’s craft beer industry. A heartfelt thank you to Ontario’s Minister of Finance, Peter Bethlenfalvy, and our dedicated local MPPs—Minister Todd McCarthy, MPP Patrice Barnes, and MPP lorne coe—for taking the time to engage in meaningful dialogue. Your willingness to listen underscores the importance of collaborative efforts in driving positive change. We presented compelling evidence highlighting how reducing Ontario’s nation-leading beer taxes can unlock incredible potential for the craft beer sector. Lower taxes will not only empower small businesses to thrive but also fuel job creation, innovation, and economic growth across the province. Ontario’s craft brewers are more than just businesses—they are community builders, innovators, and champions of locally-made excellence. We are excited about the prospect of impactful changes in this spring’s budget that will support the continued growth of this vital industry. #OntarioCraftBrewers #CraftBeer #BudgetConsultations2025 #SupportLocal #SmallBusinessGrowth