Susan Coelius Keplinger’s Post

Follow these steps for retargeting Ads to drive repeat customers!................... STEPS ⬇ Target Recent Visitors: Reach people who recently visited your site with tailored ads, reminding them of what they browsed.  Create Personalized Offers: Show special discounts or incentives to past customers to encourage a repeat purchase.  Use Cart Abandonment Ads: Retarget users who left items in their cart with a reminder and a call-to-action to complete their purchase.  Segment Audiences by Behavior: Group users by their activity on your site, such as page views or purchases, for precise retargeting.  Run Loyalty Program Ads: Advertise your loyalty program to existing customers, incentivizing them to shop more often.  Showcase New Products: Retarget previous customers with ads featuring new arrivals to keep them coming back for fresh finds.  Leverage Dynamic Ads: Use dynamic ads to automatically display products users have shown interest in, for a personalized touch.  Optimize Ad Frequency: Avoid over-showing ads by limiting frequency, so customers feel reminded, not spammed.  Analyze and Adjust Regularly: Monitor ad performance to see what’s driving repeat purchases and refine your strategy accordingly. #RetargetingAds #CustomerRetention #DigitalMarketing #RepeatCustomers #EcommerceTips #PersonalizedMarketing #AdStrategy #CustomerLoyalty #DynamicAds

𝐀𝐜𝐜𝐢𝐝𝐞𝐧𝐭𝐚𝐥 𝐥𝐞𝐬𝐬𝐨𝐧 𝐈 𝐥𝐞𝐚𝐫𝐧𝐞𝐝 𝐫𝐞𝐜𝐞𝐧𝐭𝐥𝐲 𝐟𝐨𝐫 𝐚𝐝 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 👇 For most of our clients, we exclude recent purchasers or previous leads from non-dynamic retargeting campaigns. This keeps users from seeing ads for something they’ve just bought or signed up for, which is especially relevant for clients with limited products or a single service. However, in some cases, if recent customers do end up seeing our retargeting ads, it can work to our advantage. Their positive comments and interactions serve as valuable social proof for people still considering the purchase. 𝙏𝙖𝙠𝙚𝙖𝙬𝙖𝙮: Although unconventional, including recent purchasers in retargeting campaigns can strategically boost social proof and create a more persuasive experience for undecided buyers. Sometimes, what seems like a standard exclusion can actually create an opportunity instead of a "wasted impression". #retargeting #remarketing #adstrategy #socialproof #digitalmarketing #metaads #ppc #buyerjourney

Ever feel like you've lost a potential client at the finish line? Don’t worry, it’s not over yet. Digital marketing moves quickly, and driving traffic to your site can feel like a race. But what happens when visitors leave without engaging? That’s where retargeting steps in. 𝐘𝐨𝐮𝐫 𝐬𝐞𝐜𝐨𝐧𝐝 𝐜𝐡𝐚𝐧𝐜𝐞 𝐭𝐨 𝐭𝐮𝐫𝐧 𝐭𝐡𝐨𝐬𝐞 𝐦𝐢𝐬𝐬𝐞𝐝 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 𝐢𝐧𝐭𝐨 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬. We invest significant resources in bringing potential clients to our sites. But did you know that most users don’t convert on their first visit? Retargeting keeps your firm in front of these undecided visitors, reminding them of your services. By strategically placing ads across platforms like Facebook, Google, or third-party networks, 𝐫𝐞𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐤𝐞𝐞𝐩 𝐲𝐨𝐮𝐫 𝐟𝐢𝐫𝐦 𝐭𝐨𝐩-𝐨𝐟-𝐦𝐢𝐧𝐝, ensuring that when they’re ready to act, your site is their first choice. Retargeting gives you the ability to gently remind those who have shown interest, offering the nudge they need to move forward. Don’t let potential clients slip through the cracks. With retargeting, every visit to your site is another opportunity to close a deal. Ready to try it? #DigitalMarketing #Retargeting

You've been doing Facebook Ad Retargeting wrong. Here's why. Retargeting is a powerful tool for cosmetologists, yet many aren’t leveraging it correctly. Simply showing the same ad to everyone who visits your website isn’t enough. Here’s what you’re missing: Segment Your Audience: Not all visitors are at the same stage of the buying journey. Create different retargeting ads for those who browsed services, added items to their cart, or visited your booking page. Personalize Your Ads: Tailor your message to address specific interests or pain points. For example, show a discount on a service they viewed but didn’t book. Frequency Capping: Bombarding potential clients with the same ad can lead to ad fatigue. Set frequency caps to ensure your ads remain effective without being overwhelming. Use Dynamic Ads: Let Facebook automatically show the most relevant services to potential clients based on their previous interactions with your website. Exclude Converters: Ensure you’re not wasting budget on people who have already booked a service by excluding them from your retargeting campaigns. By refining your retargeting strategy, you can increase conversions and make the most of your ad spend. #FacebookAds #CosmetologyMarketing #DigitalMarketing #BeautyBusiness #AdStrategy #Retargeting

Here's how to make every click count... Have you ever wondered how to make your advertising dollars work harder and go further? Retargeting ads is the answer. By re-engaging past visitors who’ve already shown interest in your brand, you’re strategically bringing back potential customers who are already warmed up and ready to convert. 🔥 Retargeting works by reminding visitors of the value they saw in your products or services, nudging them to take the next step. That means retargeting is: 🎯 Highly targeted 💰 Cost-effective 📈 Proven to increase conversion rates Instead of starting from scratch, retargeting focuses on those who are most likely to become paying customers, making every advertising dollar count. #Retargeting #DigitalMarketing #AdStrategy #ConversionBoost #BusinessGrowth

🌟 Day 32: Retargeting Strategies for Higher Conversions 🌟 🚀 Welcome back to "60 Days, 60 New Learnings on Performance Marketing for Businesses!" Today, we dive into the game-changing power of retargeting strategies to boost your conversion rates. 🎯 Today's Learning: Unlocking the Potential of Effective Retargeting 🔍 Challenge: FashionStore was losing potential customers with high bounce rates and low conversions—leaving money on the table. 💡 Solution: Segment Smartly: Break down your audience into segments based on their behavior, like site visits or product views. Make It Personal: Deliver tailored ads that speak directly to the interests and actions of each segment. Dynamic Retargeting: Use dynamic ads to showcase products that users have already viewed or added to their carts—reminding them of what they love. Cap the Frequency: Keep your ads fresh by limiting how often they appear, preventing ad fatigue. 🎉 By embracing these targeted retargeting strategies, FashionStore saw a 40% lift in conversions—turning more browsers into buyers! 🔔 Don’t miss tomorrow’s tip as we continue to uncover the keys to performance marketing success! #RetargetingSuccess #BoostConversions #PerformanceMarketing #DigitalMarketing #AdStrategy #SmartMarketing

𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬 𝐛𝐲 𝐫𝐞𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐫𝐞𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 𝐚𝐝𝐬! 🚀 Retargeting ads are a game-changer in digital marketing. They allow you to re-engage potential customers who have already shown interest in your brand, driving them closer to conversion. By strategically placing retargeting ads, you can remind users about your products, offer them incentives, and guide them back to your website, increasing the chances of making a sale. The key to successful retargeting lies in understanding your audience’s journey. Create personalized ad experiences that speak directly to their needs and interests. Whether it's a reminder about abandoned carts, a special discount, or simply showcasing a product they browsed, retargeting ads keep your brand top of mind. Start optimizing your retargeting strategy today to maximize ROI and boost your conversion rates! #RetargetingAds #DigitalMarketing #ConversionOptimization #CustomerEngagement #MarketingStrategy #ROI #AdTech #BusinessGrowth #LeadGeneration #MarketingTips

🔄 Boost Your Sales with Retargeting Ads! 🔄 Did you know? Retargeting ads can increase the likelihood of visitors returning to your store by 15%, according to Stanford research. 🔍 By re-engaging those who’ve visited but haven’t converted, retargeting keeps your brand top-of-mind and nudges them closer to making a purchase. 🎯 Pro Tip: Start retargeting as soon as they leave your page, and don’t hold back—frequent reminders, up to 15 times a day, can make a difference in driving those crucial return visits and, ultimately, sales. Don’t let potential customers slip away! #PerformanceMarketing #RetargetingAds #DigitalMarketing #CustomerEngagement #SalesBoost

🚀 Have you ever felt like online ads just know you? That's the magic of retargeting! 🎯 These ads are like a helpful friend reminding you of that cool product you almost bought but forgot! 🛍️✨ With retargeting, businesses can reconnect with interested shoppers, boosting their chances to make a purchase. 🛒💡 It's a win-win! Brands get more conversions, and customers get a nudge towards what they love. ❤️🔗 Plus, retargeting ads are super personalized! They display products you've already shown interest in, making the shopping experience smoother and more enjoyable. 🥳📈 So next time you see an ad for that pair of shoes 👟 or that gadget 🔌 you were eyeing, remember it's just retargeting helping you out! 😉👍 Stay on top of your shopping game with retargeting ads! 🛍️✨💪 #MarketingMagic #ShoppingMadeEasy #RetargetingRocks