Force of Nature

Force of Nature

Advertising Services

San Francisco, CA 226 followers

Force of Nature is quantitative marketing. We build and support iconic brands while driving performance media at scale!

About us

Force of Nature is quantitative marketing. We build and support iconic brands while driving performance media at scale. Our Clients: Ring, Harley Davidson, Tile, PAX Labs, Outdoor Voices, Hint Water, BluPrint, Habit, EverNow, Gibson Brands, Molekule and more We Kick Ass When: Your marketing feels uncertain, messy, chaotic. What should be working isn’t. You’re struggling to scale and your growth team is stressed out and feels stuck. Everything is manual. Your dashboards, your optimizations, your MarTech stack. Your current agency is slow, expensive, and not producing the results you expect. How do we do it: We lead with Data & Analytics: Dashboards, Analysis, MarTech. We build and deploy data-driven marketing practices across all channels including Facebook, Search, Social, TV, Display, Video and more. We offer full media management, martech, data & analytics support, and creative services as required. We embed within your team to move fast, execute the work, and deliver performance at scale. Who Are you? You’ve got product market fit, but can’t figure out why your media isn’t working. You believe in the power of data to inform decisions. You are a B2C business with a media budget of $10-$20M. You’re ready to transform your marketing approach and make the hard decisions to get there.

Website
http://forceofnatu.re
Industry
Advertising Services
Company size
11-50 employees
Headquarters
San Francisco, CA
Type
Privately Held
Founded
2021

Locations

Employees at Force of Nature

Updates

  • Force of Nature reposted this

    View profile for Susan Coelius Keplinger, graphic

    CEO at Force of Nature | Performance Marketing at Scale

    Your holiday campaigns have been running, but how are they REALLY doing? Now’s the perfect time to take a breather, check in on your ad performance, and make a few tweaks before the final holiday push. Even a small adjustment can make a big difference. Here are 3 quick ways to fine-tune your campaigns right now: #1: Try fresh ad copy Sprinkle in some urgency: “Only a few left!” or “Order by [Date]!” #2: Focus on last-minute shoppers Retarget those folks who’ve browsed but haven’t clicked "Buy" yet. #3: Show some love to what’s working Boost the budget of your top-performing ads and audiences. Finish this season strong! 💪 What’s one tweak you’re making to your holiday campaigns this week?

  • Force of Nature reposted this

    View profile for Susan Coelius Keplinger, graphic

    CEO at Force of Nature | Performance Marketing at Scale

    Holiday marketing doesn’t have to mean sleepless nights. Deadlines creep up faster than expected. Creative assets that could use a little more... sparkle. A frantic scramble to adjust budgets with no time to spare. Sounds familiar? It doesn’t have to be this way! Weekly planning is like the gift that keeps on giving: → Break big goals into smaller, doable tasks (think: one week at a time). → Check in on performance weekly to adjust ad spend and messaging before it’s too late. → Rotate your creatives to keep your audience engaged—no “seen it already” vibes here. When you plan in weekly sprints, you can stay on track, stress less, and actually enjoy the holidays (or at least your coffee breaks!). The holidays are your time to shine! Let’s make sure your campaigns do too. What’s your weekly plan style? Do you map out every detail or leave room for some festive flexibility? 🎄

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  • Force of Nature reposted this

    View profile for Susan Coelius Keplinger, graphic

    CEO at Force of Nature | Performance Marketing at Scale

    It's the most wonderful time... of the year! 🎶 Ad engagement rates are often 20% higher during the holiday season. The holidays provide an excellent chance to connect deeply with your audience. This season, take advantage of the festive cheer to: #1: Try something new The holidays are perfect for testing new audiences and seeing what clicks. #2: Get creative People are in the mood for festive and fun. Show off your brand’s personality! #3: Keep it timely Limited-time offers and holiday exclusives are your best friends for boosting conversions. The holidays are here, and so is the chance to make an emotional impact and drive meaningful results. What’s your strategy for standing out this season?

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  • Force of Nature reposted this

    View profile for Susan Coelius Keplinger, graphic

    CEO at Force of Nature | Performance Marketing at Scale

    When in doubt, say YES! And NO, we’re not talking about marriage proposals or adopting a pet alpaca. 🦙 We're talking about: → YES to testing bold marketing ideas. → YES to trying a new audience that might just surprise you! → YES to stepping outside your comfort zone for that extra boost in results. Progress comes from action, not hesitation. So, this week, take the leap, trust your gut, and let the “YES” moments work their magic. What’s one thing you’ll say YES to this week?

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  • Force of Nature reposted this

    View profile for Susan Coelius Keplinger, graphic

    CEO at Force of Nature | Performance Marketing at Scale

    Sometimes, it’s the smallest moves that make the biggest waves. 🌊 A quick tweak to your ad copy. Targeting a smaller, niche audience. Swapping out the color of your call-to-action button. On their own, these feel like tiny adjustments. But add them up, and suddenly, you’re seeing campaigns go from "meh" to "wow." In marketing (and in life), the magic is often in the details! It’s proof that the little things aren’t so little after all. What’s one small marketing decision you made that changed everything? Let’s hear it!

  • Force of Nature reposted this

    View profile for Susan Coelius Keplinger, graphic

    CEO at Force of Nature | Performance Marketing at Scale

    Is AI overrated? Or are we just using It wrong? AI is everywhere—promised as the ultimate solution to marketing challenges. The difference between success and frustration often lies in HOW WE USE IT. When it comes to ad optimization, here’s where AI really shines: 👉 Predictive Insights AI tools can forecast which audiences are most likely to convert, helping you allocate your budget smarter. 👉 Dynamic Ad Adjustments Real-time tweaks based on performance data, like adjusting bids or targeting, mean campaigns stay relevant. 👉 Creative Analysis Tools that test multiple ad versions can pinpoint the visuals or copy that drive engagement. 👉 Audience Segmentation Go beyond demographics—AI can identify nuanced behavior patterns to hyper-personalize campaigns. AI works best when paired with human intuition and DATA. Machines crunch numbers, but marketers create the strategy that connects. Is AI overrated? Not if you’re using it to enhance your expertise. Let’s focus less on the buzzword and more on results. How are you leveraging AI in your campaigns?

  • Force of Nature reposted this

    View profile for Susan Coelius Keplinger, graphic

    CEO at Force of Nature | Performance Marketing at Scale

    As a business owner, it’s easy to keep running on overdrive—but weekends are for hitting pause and recharging. 💆♂️💆♀️ This weekend, I challenge YOU to pick at least ONE item from this checklist to relax and refresh: ☐ Take a 30-minute walk in nature ☐ Read a book (that’s NOT work-related!) ☐ Spend uninterrupted time with loved ones ☐ Try a new recipe ☐ Meditate or do a quick yoga session ☐ Watch a feel-good movie ☐ Journal about your wins and lessons from the week ☐ Do absolutely nothing for an hour Let’s remind ourselves that rest is not a reward—it’s a necessity. 🕊️ What’s on your reset list this weekend?

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  • Force of Nature reposted this

    View profile for Susan Coelius Keplinger, graphic

    CEO at Force of Nature | Performance Marketing at Scale

    Can AI create holiday magic, or does it miss the mark on tradition? This year, Coca-Cola’s holiday ad, "The Holiday Magic is Coming," is getting a lot of attention for using AI-generated visuals. It’s bold, it’s new, and it’s... sparking a LOT of conversation. Here’s what’s happening from a performance marketing lens: #1 - Brand Sentiment: Social mentions are through the roof. People are talking, which is always a win. But with mixed reactions, does the buzz build the brand, or is it just noise? #2 - Engagement Rates: Coca-Cola is known for that warm, fuzzy holiday vibe. This campaign feels different—futuristic, but maybe not as cozy. Will it click with their audience or miss the mark? #3 - Conversions: High engagement is great, but what about conversions? The big question is whether this creative risk turns browsers into buyers. Experimentation is exciting, but balancing tech and tradition is key when your audience holds you to iconic standards. Would you take a creative leap like this in your campaigns? -- Here's the video for your reference:

  • Force of Nature reposted this

    View profile for Susan Coelius Keplinger, graphic

    CEO at Force of Nature | Performance Marketing at Scale

    Ever found yourself clicking “Add to Cart” during a late-night scroll? Turns out, 71.6% of purchases happen between 8 PM and midnight! It’s not just you. This is a growing trend among shoppers. Think about it: 1️⃣ The day slows down. Decisions feel easier when the distractions are gone. 2️⃣ Impulse takes over. Relaxed and scrolling? A great deal feels impossible to resist. 3️⃣ FOMO strikes. Limited-time offers or low-stock warnings feel more urgent at night. If this sounds familiar, it’s because your audience feels the same. Smart marketers are optimizing their campaigns for evening hours—and seeing up to 30% higher conversions. What’s your take? What’s one thing you’ve done to optimize for evening shopping trends?

  • Force of Nature reposted this

    View profile for Susan Coelius Keplinger, graphic

    CEO at Force of Nature | Performance Marketing at Scale

    Ever found yourself clicking “Add to Cart” during a late-night scroll? Turns out, 71.6% of purchases happen between 8 PM and midnight! It’s not just you. This is a growing trend among shoppers. Think about it: 1️⃣ The day slows down. Decisions feel easier when the distractions are gone. 2️⃣ Impulse takes over. Relaxed and scrolling? A great deal feels impossible to resist. 3️⃣ FOMO strikes. Limited-time offers or low-stock warnings feel more urgent at night. If this sounds familiar, it’s because your audience feels the same. Smart marketers are optimizing their campaigns for evening hours—and seeing up to 30% higher conversions. What’s your take? What’s one thing you’ve done to optimize for evening shopping trends?

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