Mahajabeen Pathan’s Post

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FB Ads Expert | Helping Coaches and Startups Sell their Products, Courses, and Services and Scale with a Facebook Dynamic Conversion Campaign | Remote Closer | Advanced and Proven Closing Techniques | Growth Marketer

You've been doing Facebook Ad Retargeting wrong. Here's why. Retargeting is a powerful tool for cosmetologists, yet many aren’t leveraging it correctly. Simply showing the same ad to everyone who visits your website isn’t enough. Here’s what you’re missing: Segment Your Audience: Not all visitors are at the same stage of the buying journey. Create different retargeting ads for those who browsed services, added items to their cart, or visited your booking page. Personalize Your Ads: Tailor your message to address specific interests or pain points. For example, show a discount on a service they viewed but didn’t book. Frequency Capping: Bombarding potential clients with the same ad can lead to ad fatigue. Set frequency caps to ensure your ads remain effective without being overwhelming. Use Dynamic Ads: Let Facebook automatically show the most relevant services to potential clients based on their previous interactions with your website. Exclude Converters: Ensure you’re not wasting budget on people who have already booked a service by excluding them from your retargeting campaigns. By refining your retargeting strategy, you can increase conversions and make the most of your ad spend. #FacebookAds #CosmetologyMarketing #DigitalMarketing #BeautyBusiness #AdStrategy #Retargeting

Md Tahidul Islam

Digital Marketing Strategist | Helping Clients Reduce CAC by 30% While Increasing Sales by 34% Through Data-Driven Digital Marketing Strategies

5mo

Absolutely! Segmenting the audience and personalizing ads is key. Dynamic ads are game-changers Mahajabeen Pathan

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