Sudip Pathak’s Post

Branding Bard's Sales Tip For 5/2/24: Today's tip revolves around how the problem that you solve for your target customer must be strong and common enough to make your Brand a decent amount of money rather than being too weak or niche to do so. Example: Chapped Lips are a common enough problem to make a product-service for solving. Meanwhile, the desire for a Rockabilly Music Club to satisfy it's local fans is probably too niche for many communities. Example: Arthritis is a strong enough problem to solve for customers with a product-service due to the amount of issues it causes. Meanwhile, demand for a Food Truck that specializes in Sardine-based entrees wouldn't likely be strong enough to make money off of. The cost of your product-service to customers must also be less than the cost of allowing their problem to keep on going. Otherwise, a high cost to solve a problem that's not equally or more high on a customer's priorities won't work in your favor. Example: A pack of mint gum for most customers will cost less than the cost of keeping bad breath. Therefore, higher sales are likely to occur. Meanwhile, an "ultra-premium toothpaste" with groundbreaking technology might cost more for many than the cost of keeping bad breath. Lower sales are a likely result. Example: Red Bull costs less for many customers than the cost of keeping Inattentive. Therefore they enjoy high sales. Meanwhile, an over-the-counter "revolutionary cognition supplement" might cost more for many than the cost of keeping Inattentive. Therefore their sales are lower than desired. Overall, keep the strength of your customer's problem in mind that you solve when choosing a product-service to sell and controlling it's costs. Otherwise, you might face lower sales than desired. Thank you for reading and feel free to contact me for a Branding consultation. #sales #selling #sell #sale #branding #personalbranding #brand #personalbrand #entrepreneur #entrepreneurship

Avoid this common start up mistake.. Selling your product to the wrong people is like an ice cream shop trying to serve everyone. It's a recipe for disaster. Some people simply don't like ice cream. Targeting them is an absolute waste of marketing resources. Then there's the group who enjoy ice cream occasionally at $2 a scoop. And the true aficionados - those who adore ice cream and happily pay premium prices of $8 or more. If you attempt to cater to all 3 groups, you'll overspend on the uninterested. Then, to lure in the $2 customers, you'll underprice your product. Where does that leave the $8 ice cream lovers? Craving a premium product you're not delivering. Competitors who cater exclusively to that underserved market will scoop them up. But the plot twist? The $8 customer isn't always your ideal. If there's only a handful of them, you can't build a sustainable business on their appetite alone, no matter how much they're willing to pay. The moral of the story: Know exactly who your perfect customer is. Understand their needs, wants, and what they're willing to pay. Then craft your offering and messaging to resonate with them. Selling to the right people - that's the cherry on top of the sundae. #knowyourcustomer #productpositioning #niche #marketing #entrepreneurship #sales #icp

In a competitive market where many businesses are vying for the same audience, small businesses often struggle to invest heavily in constantly acquiring new customers. While attracting new customers is valuable, it’s just as crucial to ensure they keep coming back. Engaging your existing customers and encouraging repeat business is key to building lasting success. Did you know that retaining customers is actually five times cheaper than constantly chasing after new ones? Plus, a customer already familiar with your business and products is 40% more likely to make a purchase than someone brand new. In other words, your existing customers bring in more revenue than one-time buyers. You also save time and resources by not having to attract, educate, and convert a new customer every time. In my experience of owning a patisserie and deciding to offer custom cakes or catering services. Those who have already enjoyed my treats are much more likely to try these new offerings. Studies even show that loyal customers typically spend 31% more than new ones, and when you launch something fresh, there’s a 50% chance they’ll give it a shot! These stats highlight just how valuable it is to focus on customer retention and loyalty. It’s a smart way to grow sustainably! #CustomerRetention #CustomerLoyalty #BusinessGrowth #MarketingStrategy #CustomerExperience #CustomerSatisfaction #BusinessTips #Entrepreneurship #SmallBusiness

𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞 𝐰𝐢𝐭𝐡 𝐚 𝐬𝐦𝐚𝐥𝐥 𝐝. Build a brand that makes a felt difference in your consumer’s life. Not a change-the-world-by-saving-dolphins kind of difference. I call it ‘difference with a small d’. If your consumer wants clean dishes, clean dishes so well that the drudgery of washing up fades from their memory. That's difference with a small d. If your consumer wants to sell grandma's handmade pickles, make entrepreneurship so smooth that your site disappears between the seller and buyer. That's difference with a small d. Don't get fancy-schmancy. Figure out what your consumer really needs and just deliver that. Like this? Repost it. ♻ #performonks #brandstrategy #marketer #marketing

Brands can make difference to consumer lives just by making small changes. Pro tip : Just notice/observe action like an algorithm, break it down in small steps. If it is important for consumer, he/she would notice the brand and appreciate the effort. #insights #smallchange #consumerdelight

💥 The Farmer's Dog (Case Study) - E-commerce ✨ The Niche: Fresh, personalized dog food delivered to your door. ✨The Strategy: They tapped into the pet-as-family trend, using compelling storytelling and an easy-to-use subscription model. ✨Impressive Statistic: Their website quiz and individualized plans led to a significant increase in customer loyalty and lifetime value. What's the most unusual online store you've discovered? #business #marketing #ecommerce #entrepreneurship #digitalmarketing #socialmedia #branding #success #ecommercestore #ecommercesuccess #ecommercebusiness #marketingstrategy

Imagine it's midnight. You’re leaving an event and you’re hungry. There’s only one restaurant open😲 ➡️ Even if the food is average, you'll eat there because you have no other choice. This is the power of selling to a "starving crowd." ⟶ In marketing, finding your "starving crowd" means identifying an audience that's already looking for what you offer. ✅ It’s like being the only open restaurant at midnight—you’re the obvious choice. When you identify these people, selling your product or service becomes much easier. ➡️Here's how you can do it: Take a notebook and start thinking about your target audience. Ask yourself: 📌 Who are they? 📌 What are their biggest pain points? 📌 What problems are they desperate to solve? ⟶ Write down your thoughts. Focus on how your product or service can be the solution they’re looking for. ✅ By truly understanding your audience’s needs and desires, you can position your offering as the must-have solution. Have you found your starving crowd yet? Share your thoughts and questions in the comments below! #marketing #sales #entrepreneurship #business

Struggling to attract new customers for your #business? 🧐 You’re not alone! We helped a #restaurant owner leverage his customer data to create a “lookalike audience” - people practically guaranteed to love his food! ✨ The result? ⬇️ Happy customers, rave #reviews, and a thriving business! 😎 Don’t let bad #marketing leave you hungry for results 🌟 Contact us today and let’s get your business growing! ➡️ . . . #uniworld #uniworldstudios #restaurant #marketingtips #customerengagement #businessgrowth #lookalikeaudience #customerdata #restaurantmarketing #happycustomers #businesssuccess #digitalmarketing #growyourbusiness #smallbusinessmarketing #entrepreneurship

According to a detailed study, coffee shop owners who excel in marketing use these key strategies: ●    80% rely on community events and local partnerships to build strong customer relationships. ●    65% implement loyalty programs that drive repeat business. ●    Shops focusing on social media marketing see a 50% increase in foot traffic. ●    Seasonal promotions and limited-time offers boost revenue by an average of 30%. Ready to brew up success? This study is packed with actionable insights! #SuccessfulCoffeeShopOwners #MarketingStrategies #CoffeeBusiness #DigitalMarketing #CustomerEngagement #BrandBuilding #SocialMediaMarketing #CoffeeIndustryInsights #Entrepreneurship #BusinessGrowth

How to get started building a private label brand: (Even if you have no brand experience) 1. Choose a type of product already selling 2. Search for the manufacturer that has that supply 3. Choose a manufacturer that has on-demand product 4. Make sure that the manufacturer can also ship 5. Choose a paid traffic source 6. Choose an organic traffic source 7. Choose a call center for customer support Congrats. You're way to launching your private label brand. P.S. Yes, I understand, "but I have never done this before." I had not either when I started. Break it down into small steps and start. ——— ♻️ Repost this if you feel it can help others in your network. 👤 Follow me for daily insights. #MicroPreneur  #Ecommerce   #Entrepreneurship