Marketing strategies and self-mastery tips you won't find in B-schools. Ex-leader at Amazon, Nestle, PepsiCo, Unilever, L'Oréal. Voted by ET as Best Marketing Leader in India I Top 50 Influential APAC Marketers
𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞 𝐰𝐢𝐭𝐡 𝐚 𝐬𝐦𝐚𝐥𝐥 𝐝. Build a brand that makes a felt difference in your consumer’s life. Not a change-the-world-by-saving-dolphins kind of difference. I call it ‘difference with a small d’. If your consumer wants clean dishes, clean dishes so well that the drudgery of washing up fades from their memory. That's difference with a small d. If your consumer wants to sell grandma's handmade pickles, make entrepreneurship so smooth that your site disappears between the seller and buyer. That's difference with a small d. Don't get fancy-schmancy. Figure out what your consumer really needs and just deliver that. Like this? Repost it. ♻ #performonks #brandstrategy #marketer #marketing
